ENTREPRENEUR ACADEMY

Sunday, July 28th | 9:00am – 5:45pm

ENTREPRENEUR ACADEMY PACKAGE

  • PBA Member Price: $575 Until May 31st | $675 After May 31st
    Package includes seven entrepreneurial academy classes, lunch & one 3-day CPNA ticket
  • Regular Price: $775 Until May 31st | $875 After May 31st
    Package includes seven entrepreneurial academy classes, lunch & one 3-day CPNA ticket

Entrepreneur Academy may be purchased as a package or individually.

This unique, one-day intensive conference was created to provide beauty entrepreneurs with a hands-on practical workshop that will provide them with many of the tools necessary to help them succeed. Entrepreneur Academy classes will show attendees how to turn ideas into action, build a brand, and manage financials and more. Each 70-minute class features an interactive lecture from an expert on the topic followed by an interactive Q&A session. Class descriptions and a la carte class price can be found below.

Hosted by Karen Young | CEO, The Young Group

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Sunday, July 28th | 9:00am – 10:10am

Creating Great Product

  • PBA Member Price: $80 Until May 31st | $90 After May 31st
  • Regular Price: $110 Until May 31st | $130 After May 31st

Managing the Product Development process is complicated, but critical. Dealing with Formulators and Contract Manufacturers can be daunting and making decisions about ingredients, packaging, costs and product testing seems overwhelming for the uninitiated. This workshop will provide guidelines and the right questions to ask when creating your winning product. It may be the Instagrammable package drives the initial purchase but it’s the formula and performance that win the repeat purchase.

Speaker Karen Young | CEO, The Young Group

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Sunday, July 28th | 10:15am – 11:25am

Brand Storytelling: How to Strengthen Loyalty

  • PBA Member Price: $80 Until May 31st | $90 After May 31st
  • Regular Price: $110 Until May 31st | $130 After May 31st

You've built a great product but what comes after? To ensure the success of your brand, it's important that the communication surrounding it is emotionally engaging. The art of storytelling is instrumental for brands looking to ground their business strategy with messaging that is memorable and financially rewarding. Using key learnings from success stories in Asia's fast-growing market, this session will explain how strategic storytelling can strengthen brand loyalty and improve profitability.

Speaker Tanguy Laurent | U.S Managing Partner and Co-founder, Creative Capital

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Sunday, July 28th | 11:30am – 12:40pm

Get the Financing You Need for Startup Growth

  • PBA Member Price: $80 Until May 31st | $90 After May 31st
  • Regular Price: $110 Until May 31st | $130 After May 31st

Where can young companies go for startup capital? When is a company ready to go to a bank to borrow money? What is driving the growth in beauty business values now? Hear from two experienced investment bankers will talk about how startups should think about financing, capital-raising, selling and licensing your business and finding the right partners.

Speakers Richard Kestenbaum | Partner, Triangle Capital LLC
Andrew Shore | Managing Director, Moelis & CO

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Sunday, July 28th | 12:45pm – 1:55pm

Growth by Content: Competing and Winning in a Hyper Connected World (Lunch provided for package participants only)

  • PBA Member Price: $80 Until May 31st | $90 After May 31st
  • Regular Price: $110 Until May 31st | $130 After May 31st

Learn how to stop wasting time and money on useless content. Lack of strategy, planning and guesswork leads to content that costs more money than it’s worth. Creating effective content doesn’t have to require big budgets or lengthy timelines, you just need to work smart with intention and focus. Learn how to build a high-impact scalable content strategy that compels and converts without breaking the budget.

Speaker Kelly Kovack | CEO, BeautyMatter

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Sunday, July 28th | 2:00pm – 3:10pm

Navigating Amazon: Control Your Own Brand’s Destiny

  • PBA Member Price: $80 Until May 31st | $90 After May 31st
  • Regular Price: $110 Until May 31st | $130 After May 31st

Did you know that Amazon drives 30% or more of your business and you don’t even know it? Learn from ADEN Branding, The Premier Amazon Growth Specialists, on how to do direct business with Amazon by removing the middleman and take full control of your brand. It is possible to stop price discounting, increase your top line sales, control your traffic and inventory, and know once and for all how brands that don't have any clue on how Amazon operates are still winning big.

The ADEN Branding team will show you their 4-step process for being successful on Amazon and controlling your own brand’s destiny. The 4 steps are: Brand Protection, Brand Enhancement, Brand Marketing and Brand Velocity. ADEN will break down each of these steps to setup your brand for a direct successful path on Amazon.

Speakers Anderson Salgado | Co-Founder, ADEN Branding
Denny Smolinski | Co-Founder, ADEN Branding

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Sunday, July 28th | 3:15pm – 4:25pm

Key Planning Strategies for Launching an Omnichannel E-commerce Storefront That Can Win Big Online

  • PBA Member Price: $80 Until May 31st | $90 After May 31st
  • Regular Price: $110 Until May 31st | $130 After May 31st

In this session, attendees will learn the fundamentals of planning and executing a successful omnichannel e-commerce website storefront. Topics that will be explored will include UI, responsive site design, technology platforms, customer service and reviews, personalization/diagnostics, search optimization, email marketing, and automation triggers, as well as, post-launch media planning and conquesting strategies.

Speaker Marilyn Simes | CEO and Founder, Digital Instincts, Inc

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Sunday, July 28th | 4:30pm – 5:45pm

Reality Check of Brick and Mortar Retail

  • PBA Member Price: $80 Until May 31st | $90 After May 31st
  • Regular Price: $110 Until May 31st | $130 After May 31st

Do you have the next big brand or product in beauty? You need thick skin, tenacity, great personality, patience but most importantly A GREAT PRODUCT-BRAND-CATEGORY. If so, how will you bring that brand to life with respective retailers? With so many emerging brands how do you know a buyer will want what you are selling? It is crucial for a brand to understand the process buyers go through when selecting their assortments and determine if their brand is the right fit. How and who do you contact to ensure you are reaching the decision makers and how to ace your follow-up skills.

Speaker Paula Scandone | Founder and Chief Strategy Officer, The Bella Strategy Group

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