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Entrepreneur Academy

In order to gain access to all classes, register for our show!

Tuesday, July 11, 2023 | 9:00am – 5:30pm

ENTREPRENEUR ACADEMY PACKAGE

Package includes six Entrepreneur Academy classes, lunch & one 3-day CPNA ticket.

Entrepreneur Academy may be purchased as a package or individually.

This unique, one-day intensive conference was created to provide beauty entrepreneurs with a hands-on practical workshop that will provide them with the tools necessary to help them succeed.  Each class features an interactive lecture from an expert on the topic, followed by a Q&A session.  

Entrepreneur Academy classes are held on Tuesday, July 11, 2023.  Includes a 3-Day CPNA trade show ticket and lunch.  

Moderator

Karen Young | CEO, The Young Group

Special Price through June 30:

Regular Price: $796

PBA Member Price: $746

Price after June 30:

Regular Price: $995

PBA Member Price: $846

Tuesday, July 11, 2023 | 9:00am – 10:00am

Crafting Great Products

Developing and creating your products will be one of the most challenging (and expensive) parts of your brand journey. Global regulations seem to change monthly; the restricted ingredient list gets longer and longer; packaging must not only be environmentally friendly, but also Instagrammable! 

 How do you handle so many moving parts?? 

Insights You’ll Gain from this Session: 

  • Find and vet the right contract manufacturer 
  • Stock vs custom formula: which one is right 
  • Why you need a distribution plan before creating products 
  • Understand the hot marketing claims 
  • Understand what testing is required for these claims 
  • Create a powerful Product Profile 
  • Realistic timing 
  • Realistic budget 

Speaker

Karen Young | CEO, The Young Group

Regular Price: $140

Tuesday, July 11, 2023 | 10:15am – 11:15am

Effective Marketing Strategies to Win in Today’s Competitive Landscape

Winning in today’s competitive marketplace requires effective marketing strategies and tools. The cornerstone of a best-in-class marketing strategy is acquiring and retaining consumers. To build a business and drive sustainable growth, brands need to create a differentiated brand positioning, deliver must-have hero products, secure brand-building distribution, and drive repeat consumers. We will review key principles of successfully marketing a brand and a case study on how to build a marketing strategy to drive growth for years to come. 

Speaker

Bonnie Beer | Senior Advisor and Board Member, Allure Labs Holdings

Regular Price: $140

Tuesday, July 11, 2023 | 11:30am – 1:00pm

The Golden Rules of Digital: Launching & Growing Your Beauty Brand In 2023

In this session, you’ll learn the foundations & golden rules of setting up and expanding your business’ digital presence. We’ll be providing you with a checklist and quick wins you can tackle to launch and scale your e-commerce business: from SEO foundations, to content strategy, to acquiring and converting new users on digital channels (Paid Social, Paid Search, etc.) We’ll help you contextualize and customize your digital strategy within your larger business context and positioning.  

 Key takeaways: 

  • Foundations and setting up for success 
  • How does digital fit in your global strategy 
  • 2023 trends in digital & beauty 
  • Step by step guide to setting up your digital presence and strategy (golden rules) 
  • What to avoid & common pitfalls 

Speaker

Emily Rose Campbell | Senior Director of Client Services & Marketing, Labelium 

Arnaud Lacroix | Associate Director of SEO, Labelium

Regular Price: $160

Tuesday, July 11, 2023 | 1:30pm – 2:30pm

Go To Market Strategy  

Join two brand executives for tactical advice to move your business forward leveraging important industry tools. this offering will provide thought leadership and brand management disciples covering marketing, retail marketing and omni-channel marketing strategies.

Key Takeaways:

· What is Marketing Strategy versus Retail Strategy.

· Understand the customer journey and developing ways to increase impact.

· Identify the path to commercialization and channel optimization tactics

Speaker

Jesse Porto | Vice President, Global Marketing

Jeremy Lowenstein | Chief Marketing Officer and GM International, Milani Cosmetics

Regular Price: $140

Tuesday, July 11, 2023 | 2:45pm – 3:45pm

Beauty On Amazon 101: Your Future on Amazon is Bright: Winning Strategies for Beauty Brands 

To be a winning brand with a bright future, you need an Amazon strategy. Ignoring Amazon is no longer an option. A co-founder of Market Defense, Vanessa applies her 25+ years of Beauty Retail & Ecommerce growth experience, including leading the Beauty.com business, to help the world’s best beauty brands grow a clean and profitable Amazon channel. Vanessa will share strategies that beauty brands can employ to use their Amazon data to fuel their DTC growth, align pricing with their other retail channels, and acquire new-to-brand consumers with a high lifetime value that become lifelong customers and raving fans of your brand. This class is designed for all levels of familiarity of Amazon, from beginners to professional sellers. 

Speaker

Vanessa Kuykendall | COO, Market Defense 

Regular Price: $140

Tuesday, July 11, 2023 | 4:00pm – 5:00pm

Owning Your Supply Chain 

Products come to life in many ways. In today’s retail environment, sourcing and manufacturing can be as integral to your brand’s identity as your formula and claims. For most, much of this is outside of your direct control. 

 

In this workshop, we will look at the different stages in the supply process and the decisions you can make and standards you can set to define and take ownership of your supply chain. 

Speaker

David Kaufman | Executive Director, Global R&D and PLM Technology Lead, Estee Lauder Companies 

Regular Price: $140