What is Baralan?
Baralan is a well-known and respected primary packaging supplier within the cosmetic industry. We create, design, engineer, manufacture and customize our own glass and plastic containers along with related accessories. We carry a wide range of high-quality products to choose from, which are largely available in stock and from various locations around the world. We pride ourselves in being able to answer highly personalized requests from the beauty industry, with the aim of being recognized as knowledgeable industry leaders. We are also able to offer our customers a more turnkey solution by providing full deco house capabilities.
Describe your company in three words:
Excellence * Passion * Creativity
Many companies switched production gears during the pandemic. How did Baralan continue business?
We moved fast to ensure the utmost safety for our employees and customers alike. We limited the face-to-face interaction with our customers yet found other ways to assist them via online meetings and conference calls. Every workday consisted of our management teams staying connected within the infrastructure by performing daily/weekly conference and video calls. We also stayed connected globally to ensure that our client orders would keep moving through the pipeline with as little impact as possible. With these steps in place, we were able to keep most of our projects functional, limit project cancelations and, instead, stay on track throughout the year.
Finding the right supplier for a product launch can be both exciting and stressful. Why should beauty brands (big and small) pick Baralan to be their partner in launching their products?
For almost 60 years Baralan has been known for quality and 360-degree customer service, from start to finish, with every client project. We are known for having a wide variety of offerings as well as high performing groups and locations which make it easy to distribute to over 50 countries. Excellence, Passion, Integrity and Creativity are the core values of our company and we are very proud of it. Baralan’s uniqueness consists of our “Made in Italy”, functional, yet beautiful design aesthetic which always looks to the future in offering new product innovation. The most important aspect of our company is the ability to provide eco-friendly primary packaging as well as many different types of decoration. This allows us to really collaborate with the customer and make their dreams a reality.
With technology constantly evolving, how does your company continue to be a leader in innovation? Is there anything new or exciting in the works?
In glass packaging, we are always thinking of new design ideas that make a difference in the marketplace. For example, our new Jennifer Line features newly designed glass bottles that are combined with the patented “J-Ring” accessory, developed specifically for nail polish, but also for use in skincare and make-up applications. An original design in both style and function, the Jennifer bottles consist of two sizes, both with the same shape and a GPI 15/415 neck size. The new “J-Ring” component is a plastic collar protecting the user from possible product leaks. The component enhances user experience and ensures maximum neatness, significantly diminishing the likelihood of formula touching the end user during the product application. The J-Ring is available for customization to match any nail polish color and can also be produced with a metallized finish to provide a more luxe appearance.
For plastic packaging, we just finished creating a new sustainable Biopolymer material which is acceptable for fully recyclable cosmetic packaging. The new Biobased Packaging Series is perfect for skincare, fragrance, and makeup products. The newly designed Biopolymer is made by combining natural fibers and waste from specific manufacturing processes, ensuring full recyclability (instead of Synthetic Polymers derived from oil).
What did your Cosmoprof North America experience mean to you? What excites you to return this year?
Cosmoprof events are always the most exciting shows happening in the Beauty Industry. Cutting edge technology and innovation leaves you inspired to make even more of an impact when you return to your company. There is a sense of awe when you walk into the show room floor and the excitement does not stop until you leave the show. When you are surrounded by other industry leaders and can easily bounce ideas off each other, it is a great resource. Every year we look forward to seeing what people are doing and what they are looking for. Our customers come to us with their creative ideas, and we try to provide the most advanced packaging to assist them. The Cosmoprof shows are part of our beauty industry heritage and lifeline to stay connected and informed.
Out of the last decade, what was the most exciting product launch that your company supplied the packaging for?
The most exciting product launch we have had in the last decade is certainly our Biobased Packaging Series for skincare, fragrance, and makeup products.
In this packaging series, all are variations of our current product offerings but produced with a biopolymer derived from renewable resources and natural materials not linked to the food chain, exemplifying our commitment to sustainability.
This biopolymer can be used as an eco-friendly alternative to synthetic polymers. Baralan can produce certain standard items with injection molding technology by combining the processing capabilities of thermoplastic materials with the properties of renewable resources and natural materials. The biopolymer is made by combining natural fibers and waste from a specific manufacturing process, ensuring full recyclability.
The sustainable development of these products is linked to a circular economy notion that considers quality and aesthetics, satisfying both design and functionality needs while ensuring better conditions for products life cycle. All products in our new Biobased Packaging Series are the result of the choice to reduce the use of synthetic components and to increase reuse of materials deriving from industrial waste and production processes to ease the product recycling process.
Therefore, Baralan’s commitment is oriented towards eco-sustainability and the development of products with a lower environmental impact, with full awareness and respect for social responsibility to promote and increasingly stimulate the market towards more sustainable beauty. Baralan brings “Made in Italy” to the world, understood as a synonym of beauty and impeccable taste combined with excellent quality and service, which has always been appreciated worldwide and recognizable in the packaging created.
ABOUT Lisa Martines
West Region Key Account Manager of Baralan, Lisa Martines
With deep experience in the Beauty Industry, Lisa Martines is the Key Account Manager in charge of US West Region for Baralan, a global primary packaging supplier within the make up, skincare and fragrance realm.
Lisa has worked with some of the most interesting brands in beauty, as well as with some of the largest beauty retailers on a national basis. Her purview with Baralan includes Product Development, Business Development, Account Management and Sales Strategy. In those roles, she partners with established companies and forward-looking entrepreneurs to help them develop their own unique brands, and take them to the next level through compelling, innovative packaging.
To find out more about Baralan, Click Here.
Categorized in: Spotlights