The “WHY’s” behind the research endeavor
Why did READY to BEAUTY field & author this economic research? Why is this study so important, and worth the effort and time? Why did we focus on the Black/African American business market? Why did we partner with these strategic collaborators? And why are we introducing the concept of ‘economic readiness’?!
Join us as we discuss this first-of-its-kind economic data study focused on the business of multicultural for a “Beauty meets Data” moment that:
– takes an economic snapshot of the U.S. beauty industry while also examining how key business segments have been responding to, and are continually being impacted by, the combined effects of the coronavirus COVID-19 pandemic and the George Floyd/#BlackLivesMatter protest movement, both of which led to calls for greater economic equity.
– examines the attitudes, behaviors and actions of notable Black/African American founders, executives and thought leaders working in beauty, giving an account of their readiness to manage the economic disruption and the subsequent calls for economic restructuring.
– spans the market period across the end of 2020 and First Quarter 2021 as well for the richest, most current data on the Black/African American business market.
Participating Companies
Categorized in: Trends/Insights