Jennifer Stansbury
Co-Founder, Managing Partner
The Benchmarking Company
Jennifer is the co-Founder and Managing Partner of The Benchmarking Company, a beauty and personal care research firm that that is laser-focused on providing quantitative and qualitative consumer research. TBC has a proven track record in cosmetics, skincare, beauty devices, men’s personal care, body care, nail care, fragrance and wellness and personal care.
Jennifer has worked for more than 25 years as a marketing, communications and research professional, successfully implementing effective marketing strategies to grow market share for companies in a variety of industries.
As one of the co-founders, Jennifer develops testing protocols for consumer studies, executes quantitative studies, and consults with clients on mitigating legal and regulatory risk as it pertains to claims substantiation. Jennifer has become an expert in topics including claims support and false advertising, sustainability, wellness, organic beauty and personal care, retail specific shopping behaviors, multi-cultural beauty and forecasting beauty trends.
Jennifer has published numerous articles and is an experienced speaker on topics ranging from beauty trends to entrepreneurship, contributing to leading trade publications including GCI, Happi, BW Confidential and Beauty Packaging News and presenting at industry trade events.
Jennifer currently serves on the board of directors of IBA.