Tell us a little bit about your background.
I’m a beauty industry veteran with experience in personal and hair care. I started my own line of men’s grooming products with the experience gained at companies like Revlon and L’Oreal.
Why did you decide to start your own company?
I decided to start Frederick Benjamin grooming out of the desire to make better, more naturally based products for men of color like myself that struggle with razor irritation and dry scalp and hair.
What makes your brand different from other beauty brands?
We are different in that we focus directly on a problem/solution approach for men of color. We are clinically proven and market to match their lifestyle
Describe your brand in three words.
Timeless. Ambitious. Knowledgeable.
Without giving away too many of your secrets, what do you anticipate your growth to be next year and what is your direction for the future of the brand?
We expect to see high double digital growth this year and will continue to drive our DTC business as well as slowly add retail doors.
What is the best piece of advice someone gave you? What advice would you give a budding entrepreneur?
Best piece of advice is to follow your gut…and I would advise an entrepreneur to not let perfection impede progress.
What did your Cosmoprof North America experience mean to you?
My experience meant a great deal…it re-opened my mind to all the different possibilities and avenues in the HBA space.
Finally, what’s an interesting fact about you people would be surprised to hear?
I spent two great years serving in the US Peace Corp in Kenya.
ABOUT FREDERICK BENJAMIN
FREDERICK BENJAMIN and today’s modern gentlemen both share the same concern for personal appearance and perfection in their choice of grooming products to help honor and promote their individual style. FREDERICK BENJAMIN is committed to offering clients grooming solutions that are simple to use and cutting edge in formulation, highlighting an emphasis on technology, while putting nature, the environment and technology foremost in our approach.
Categorized in: Spotlights