Tell us a little bit about your background.
Hair and fashion have always been passions of mine. Starting my career at Vidal Sassoon straight out of school was one of the best things that happened to me as I got to work with the best hairstylists and hair colorists in the industry. Under their guidance, I ended up with leadership roles in brands such as Sebastian Int, Redken, and L’Oréal Professional.
Why did you decide to start your own company?
I wanted to follow the lead from skincare and take the opportunity to incorporate clean ingredients into hair care– something I felt the hair care industry was missing.
What makes your brand different from other beauty brands?
Commitment to the vegan standard way of life and the integrity of the ingredients. Our products must meet those standards.
Describe your brand in three words.
Clean, Vegan, and Sustainable.
Without giving away too many of your secrets, what do you anticipate your growth to be next year, and what is your direction for the future of the brand?
We have seen strong growth in the international market and with its strict ingredient guideline. This has fueled us to develop more products that use plant-based ingredients, antioxidants, and incorporating HA into our new shampoo and conditioners. Hyaluronic acid is the most powerful moisturizer that’s capable of rejuvenating dehydrated hair.
What is the best piece of advice someone gave you? What advice would you give a budding entrepreneur?
Understanding operations is probably the best advice I’ve received about running a company. Keep your line simple to start with, maybe do a max of 4 products, and focus on your marketing. That’s my best advice.
What did your Cosmoprof North America experience mean to you?
Cosmoprof (North America) gave us the opportunity to be exposed to international buyers. We did pick up some accounts with Beauty Bay UK, Top Brands Int Cuba, and Fab Fit Fun.
Finally, what’s an interesting fact about you people would be surprised to hear?
I love to explore hiking trails in California. My favorite right now is the Sequoia National forest.
About VoCê Haircare
Our philosophy is to help you care for your hair with our vegan-based line of hair care, styling, and finishing products made with globally harvested ingredients and contains certified organic extracts.
LOVE. YOUR. HAIR.
Kaz Amor, founder of VoCê Haircare
Categorized in: Spotlights