Tell us a little bit about your background.
We are Shamor and Israel and we are cofounders (husband + wife) of Just Beauty CBD skincare based in sunny Miami, FL. Our professional roots were in culinary, wines, & spirits. We’ve always had a personal appreciation and passion for conscious clean living which included sustainability and wellness. In 2018, we officially embarked on a new journey in the CBD category to help establish our sister company.
Why did you decide to start your own company?
As first hand witnesses of CBD benefits in our own and people’s lives, we knew we had to continue spreading awareness and so we joined the plant-powered conscious beauty movement. In early 2020, we began working on Just Beauty CBD skincare as our next endeavor.
Why did we start our own company?
Simply stated because we care. It may sound corny but it’s true. We care to generate awareness about our clean vegan eco-friendly CBD skincare as a wellness alternative to what’s out there today. We care about offering nontoxic quality products that are actually good for you at accessible prices. We care about minimizing waste. We care about not harming or testing on animals. We care about embracing the unfiltered version of you and tearing away the nonsense in traditional beauty.
What makes your brand different from other beauty brands?
Besides our premium product offerings at accessible price points, our entire skincare line is waterless. We consciously formulated without water to craft ultra clean, more concentrated blends that are good for customers and the planet. We also use responsibly sourced packaging, soy inks, and ultraviolet recyclable glass containers to help reduce our environmental impact. We even design our product boxes as close to the container size as possible to avoid excess empty space for the sake of making our products seem bigger than their actual size. As conscious latino wife & husband founders (+ kids), we launched a purposeful & inclusive brand to help diverse canna-curious consumers seeking higher wellness standards. We connect with underserved cross-cultural audiences so they are better informed to make the right decisions for themselves and their families. No…we’re not beauty as usual, and that’s how we like it!
Describe your brand in three words.
conscious, accessible, and inclusive.
Without giving away too many of your secrets, what do you anticipate your growth to be next year and what is your direction for the future of the brand?
That’s definitely challenging to answer given that we haven’t officially launched yet. We are positive believers and so we will be manifesting BIG opportunities that we’ll be more than happy to share with you next year.
What is the best piece of advice someone gave you?
Focus on your overall growth as a person and as a professional. Stop chasing someone else’s achievements and start creating your own.
What advice would you give a budding entrepreneur?
Stay focused on your “why” and it will give you the strength to push through when things get tough. The road to success won’t be easy, but it will be worth it in the long run.
What did your Cosmoprof North America experience mean to you?
This is actually our first year exhibiting at CPNA. The last 12+ months have had many unpredictable business challenges since supply chains and resources were not as readily available as we were all used to. Besides officially launching our company to the wider trade industry at this year’s event, we’re excited to return to a bit of in-person normalcy and finally see our brand expand in a more post-COVID world. It will definitely be an emotional milestone for our company to say the least. We are truly grateful for everything we’ve learned, the possibilities and exciting industry connections that lie ahead.
Finally, what’s an interesting fact about you people would be surprised to hear?
We worked on creating our company during the height of the pandemic while being tucked away at home with our very energetic 4 and 6 year old boys. Let’s just say that between work deliverables, virtual distance learning zoom sessions and tantrums (children + adults mostly us), our team did a lot of soul searching and became hyper-focused on our “why” during that time. There wasn’t enough CBD in the world to calm the anxiety we were feeling during that 2020 chapter of life. Just keeping it real. Lol! Luckily, we always welcome a good challenge so it makes our company launch that much sweeter.
ABOUT JUST BEAUTY CBD
Israel Cancel Co-Founder of JUST BEAUTY CBD
Our small-batch skincare is waterless (concentrated), clean (nontoxic), eco-friendly (packaging) & low-cost (accessible). it’s infused with USDA certified organic full spectrum hemp extract CBD (whole plant) that’s been 3rd party lab tested for greater overall benefits. we believe CBD is nature’s super power & our potent botanical blends help deliver enriching plant-powered skin goodness. we connect with underserved cross-cultural audiences so they are better informed to make the right decisions for themselves and their families. beauty is a journey not a destination & we appreciate being part of the ride. for more info, please visit www.iamjustbeauty.com and @justbeautycbd on IG. Cheers!
Visit us at booth # 44143 in the CBD Beauty Specialty Section
Categorized in: Spotlights