Tell us a little bit about your background.
I started my beauty business with a tech background that has taught me to be precise, earnest, dedicated, and always look for solutions based on society needs. When developing OMM Collection Hair & Spa line, we did many years of carefully planned and tireless research to address a natural – holistic approach— to provide a daily wellness regimen. We wanted to create 30 min of “happy me-time”—feeling good to connect with your inner divine.
This is when “Fam-to-Beauty” was created. I made sure to source the finest and most effective natural and organic oils, plant extracts, butters & seeds around the world to be used in OMM products to reveal beautiful, thick hair and nourished, soft skin.
Why did you decide to start your own company?
Seeing, experiencing & sharing compassion with ailments, as well as seeing the joy and happiness of a healthy body was the utmost inspiration.
Living in the south of France & Europe, and being inspired by Provencal French approach to “Naturalism”, I was always looking for a natural brand that my kids, family, and the general public can all use without having the fear of precautions. I wanted to addresses the modern needs of both men and women who seek natural and gentler solutions to their everyday beauty and healthcare needs. Therefore, OMM Collection Hair & Spa line was born.
What makes your brand different from other beauty brands?
OMM Collection is more than a beauty brand. We are a Lifestyle Beauty Brand. Our vision at OMM is to help people live happier, more fulfilling lives with greater awareness of themselves and the world around them. We offer our consumer a luxurious experience as they incorporate OMM products in their daily healthcare regimen. We believe true beauty comes from the heart within. For us, beauty is much more than a pretty face, is to create happiness & be inspired, it’s a fulfillment – a beauty within. It’s about feeling good and doing good, too. We make our products with love and care. We source some of the finest raw ingredients from the four corners of the globe. OMM products use natural oils, butters and extracts with no paraben, sulfate, dyes, and are cruelty-free. All ingredients are ensembled in the United States.
Describe your brand in three words.
“Farm-to- Beauty”
Without giving away too many of your secrets, what do you anticipate your growth to be next year, and what is your direction for the future of the brand?
Look forward to expanding globally in Asia, the Middle East, and Europe. Adding & completing the entire Natural Facial Line with full transparency.
What is the best piece of advice someone gave you? What advice would you give a budding entrepreneur?
Best advice ever gotten:
Dedication to what you believe. Never Give Up for what you believe in.
Advice I give to others:
The Road ahead is always treacherous—Learn to Grow & Embrace Change—Only individuals believing in their vision will succeed.
What did your Cosmoprof North America experience mean to you?
Cosmoprof North America is the best place to look for vision ahead: new in products, ingredients & packaging. It’s the Industry landmark for Trend, Knowledge, Sales & Network.
Finally, what’s an interesting fact about you people would be surprised to hear?
Being an Executive in the IT Industry for over 25 years, making a 180 degrees change to create a successful Personal Care, Beauty & Skin care manufacturing industry!
About OMM Collection Natural Luxury Hair & Spa
Co-Founder of OMM Collection Natural Luxury Hair & Spa, Mellina Soheili
OMM Collection Natural Luxury Hair & Spa was created to address a need for a holistic approach – A “Farm to Beauty” Concept. OMM Collection is the product of many years of carefully planned and tirelessly researched “time-tested ancient beauty” for beautiful, thick hair and nourished, soft skin. Throughout time, the use of indigenous star oils, butters & extracts from native plants, fruits and seeds have helped to discover a secret fountain of youth and agelessness for hair & body. OMM products are healthy lifestyle regimen, a wellness program for glamorous hair & body, for everyday healthcare. It inspires to experience the based Provencal French approach to “Naturalism”—the calming essence, removing stress, bringing peace to soul & nourishment to hair & body.
Categorized in: Spotlights