ATTENTION EXHIBITORS:
Use this page to find the information you need to order booth services, review exhibiting best practices and promote your participation in Cosmoprof North America.
Marketing and Sponsorship Opportunities
Get your word out to thousands of attendees for free! What’s more? Expand and build your brand awareness with a wide array of advertising and sponsoring opportunities at the expo!We offer printed, digital, event, and onsite sponsorship. Tailor-made sponsorship package is also available upon request. Get in touch with us and together we will work out the most effective promotion option is best suited to your company.
The Online Directory featuring My Match is a complimentary digital platform available to all exhibitors and registered visitors. These tools are also available in the Cosmoprof North America Mobile App for use when at the show.
Online Directory – update exhibitor profile from November 11 – 25
The Online Directory showcases exhibitors and their products, education sessions and more for visitors to search, favorite and add to their schedules. An exhibitor’s primary contact will receive login credentials to the platform to create the exhibiting brand(s) profile on or around November 11th (10 weeks prior to show). At this time, the exhibitor admin will have two weeks to update their profile before visitors and exhibitor team members access the platform.
My Match
My Match is a matchmaking tool within the platform that suggests connections between exhibitors and visitors based on their profile information and actions in the platform. Exhibitors and visitors can exchange messages and schedule meetings before, during and after the show. There are limits on messages and meeting requests to avoid spamming. This will be outlined in the How-To Guide.
Important Dates
- November 11: Online Directory opens to exhibitor primary contact via email
- November 25: Online Directory, featuring My Match, opens to visitors and exhibitor team members via email
- November 25: Miami 2025 event becomes available in the Cosmoprof North America Mobile App
*These dates are subject to change. Exhibitors will be notified via email of any changes.
Exhibiting Company How-To-Guide >>
Exhibitor Team Members How-To-Guide >>
Thousands of retailers, distributors, and brands will be exploring the Cosmoprof North America trade show floor in search of fresh ideas. Being well-prepared is crucial to maximizing your investment of time and money.
We’ve put together a guide that provides a framework to help you prepare for meetings. This guide includes key questions you should be ready to answer and identifies retail partners that match your brand well.
- Plan and design your booth to ensure that key items are prominently displayed and easily understood. Check with the sales team for restrictions and suggestions to maximize your presentation.
- Be approachable; have your team members acknowledge passersby’s; smile and greet browsers, invite them in
- Get to your booth on time each day and remain until the end of each day.
- Keep your booth clean, free of clutter and strong-smelling foods.
- Set up merchandising display(s) and be prepared for various visitor categories (distributors; OTC’s; salon / spa owners; chain store buyers; specialty store buyers; manufacturer reps)
- Familiarize yourself with identifying the color badges to tailor your message accordingly.
- Ensure someone is always at your booth. If possible, always have someone available who is not involved in appointments to take advantage of non-appointment inquiries which may result from walkthroughs.
- Ensure company name and booth number are easy to see.
- Have business cards and company brochures readily available.
- Have a solution for capturing new leads so that you can easily and quickly follow-up.
- Learn How to Maximize Your Cosmoprof North America Experience by Finding The Right Retailer Partner. Learn More
- Be Prepared: Most visitors will only give you a 15-minute appointment in your booth. Be concise, limit handouts to a minimum and recap your meeting with a follow-up note. Exhibitors should be prepared to discuss:
- Sales results / expectations;
- Extreme successes and best practices;
- Noteworthy highlights which help to explain the success formula for the products (i.e., promotion, pricing, merchandising, etc.).
- Protocol: Limit the time for introductions as visitors are anxious to get to the business at hand.
- Document: Document all conversations during your meetings and highlight any proposed follow-up actions so that you may follow-up promptly after the event
- Familiarize yourself with all the events hosted around Cosmoprof North America. They offer the perfect opportunity to make new business contacts. A listing of special events are coming soon!
- Make sure to schedule yourself time to walk the show floor. This will give you more opportunity to network and also discover new suppliers and/or brands.
Announce in your trade advertising your presence at Cosmoprof North America, including your booth number when available, and the show logo.
Let your customers and followers know that you are exhibiting. You can access graphics to use in your marketing communication below!
You also have the opportunity to share a post to your LinkedIn community while registering for your booth credentials. The post can be accessed here as well.
Review the marketing opportunities listed here for complimentary and paid sponsorships that will give you a unique competitive advantage.
Promote your presence at Cosmoprof North America by downloading the “MEET US!” fillable pdf graphics that allow you to fill in your booth number. You also have the opportunity to share a post to your LinkedIn community while registering for your booth credentials.
LinkedIn Post
Promote your participation in Cosmoprof North America through a LinkedIn post curated just for you.
STAY TUNED
Download “MEET US!” fillable Graphics
Remember to tag us on social and use #cosmoprofna so that we can share!
Instagram: @cosmoprofna
LinkedIn: Cosmoprof North America
Facebook: Cosmoprof North America
Link all promotions out to: https://cosmoprofnorthamerica.com/miami/