ATTENTION EXHIBITORS:
Use this page to find the information you need to order booth services, review exhibiting best practices and promote your participation in Cosmoprof North America.
Marketing and Sponsorship Opportunities
Get your word out to thousands of attendees for free! What’s more? Expand and build your brand awareness with a wide array of advertising and sponsoring opportunities at the expo!We offer printed, digital, event, and onsite sponsorship. Tailor-made sponsorship package is also available upon request. Get in touch with us and together we will work out the most effective promotion option is best suited to your company.
- Plan and design your booth to ensure that key items are prominently displayed and easily understood. Check with the sales team for restrictions and suggestions to maximize your presentation.
- Be approachable; have your team members acknowledge passersby’s; smile and greet browsers, invite them in
- Get to your booth on time each day and remain until the end of each day.
- Keep your booth clean, free of clutter and strong-smelling foods.
- Set up merchandising display(s) and be prepared for various visitor categories (distributors; OTC’s; salon / spa owners; chain store buyers; specialty store buyers; manufacturer reps)
- Familiarize yourself with identifying the color badges to tailor your message accordingly.
- Ensure someone is always at your booth. If possible, always have someone available who is not involved in appointments to take advantage of non-appointment inquiries which may result from walkthroughs.
- Ensure company name and booth number are easy to see.
- Have business cards and company brochures readily available.
- Have a solution for capturing new leads so that you can easily and quickly follow-up.
- Be Prepared: Most visitors will only give you a 15-minute appointment in your booth. Be concise, limit handouts to a minimum and recap your meeting with a follow-up note. Exhibitors should be prepared to discuss:
- Sales results / expectations;
- Extreme successes and best practices;
- Noteworthy highlights which help to explain the success formula for the products (i.e., promotion, pricing, merchandising, etc.).
- Protocol: Limit the time for introductions as visitors are anxious to get to the business at hand.
- Document: Document all conversations during your meetings and highlight any proposed follow-up actions so that you may follow-up promptly after the event
- Familiarize yourself with all the events hosted around Cosmoprof North America. They offer the perfect opportunity to make new business contacts. A listing of special events are coming soon!
- Make sure to schedule yourself time to walk the show floor. This will give you more opportunity to network and also discover new suppliers and/or brands.
Announce in your trade advertising your presence at Cosmoprof North America, including your booth number when available, and the show logo.
Let your customers and followers know that you are exhibiting. You can access graphics to use in your marketing communication below!
You also have the opportunity to share a post to your LinkedIn community while registering for your booth credentials. The post can be accessed here as well.
Review the marketing opportunities listed here for complimentary and paid sponsorships that will give you a unique competitive advantage.
Promote your presence at Cosmoprof North America by downloading the “MEET US!” fillable PDF that corresponds to the section you will be exhibiting in at the show. You also have the opportunity to share a post to your LinkedIn community while registering for your booth credentials. The post can be accessed here as well.
Remember to tag us on social and use #cosmoprofna so that we can share!
Instagram: @cosmoprofna
LinkedIn: Cosmoprof North America
Facebook: Cosmoprof North America
Link all promotions out to: https://cosmoprofnorthamerica.com/miami/