Presenting a line-up that includes hidden gems from across the globe – each one adding value, solutions, and excitement to the show and to the most important part of the equation – the consumers. This high-end, curated section is centrally located on the show floor and it combines the best of both worlds: pre-arranged face-to-face meetings with key retail buyers as well as a traditional exhibition presentation where all attendees are invited to come and discover these brands.


A DrBrand

A DrBrand is the brand owner of award-winning brands specialising in top-to-toe wellness for beauty from the inside out.

AromaWorks London

AromaWorks is a Multi Award Winning 100% Natural lifestyle brand combining a comprehensive range of Home Fragrance & Body care.

Avya Skincare

Avya is the upscale skincare brand that helps women address the challenges of those with melanin-rich skin including acne, hyper-pigmentation, leaving beautifully glowing skin.

Bella Aura Skincare

Discover a skincare line based in prevention, protection, restoration. Bella Aura is an efficacious skincare line that focuses on the intersection of nature + science.

Carter Beauty

Founded by Marissa Carter, maker of award winning Cocoa Brown Tan, Carter Beauty combines professional quality with affordable prices. Peta-approved and completely cruelty free.

Crayola beauty

Crayola beauty is dedicated to color, creativity and diverse self-expression.
We celebrate individuality with bright, playful color cosmetics that captivate the imagination and spark inventiveness.


DERMAdoctor Creates Healthy Beauty + Skincare Wellness. This prestige global brand helps “treat your skin beautifully”. Founded by internationally renowned dermatologist, Dr. Audrey Kunin.

dome Beauty

dome BEAUTY is a line of clean beauty products, expertly formulated for all skin tones with a focus on long-wear properties and high-performing pigments.


EISENBERG Paris is a family Brand created by José Eisenberg. The French luxury brand presents a range of expert High-Tech skincare, makeup, fragrances and suncare.

Intertrade Europe

INTERTRADE EUROPE is an international group of companies at the forefront of Art Perfumery, specializing in curating, creating, and developing artistic brands.

Lovinah Skincare

LOVINAH Skincare is a range of plant-powered luxury preventative and corrective high-performance and multi-functional skincare line, that are designed to address hormonal challenges

Lumina NRG

Lumina NRG is your anti aging solution for face and body using the most advanced technologies and backed by medical authorizations.

Melanie Mills Hollywood

Revolutionary universal vegan makeup, moisturizer & glow all in one – for face & body. Exceptional cosmetics created by a professional for the everyday woman.

Michael Todd Beauty

Michael Todd Beauty is a maker of award-winning at-home beauty devices sold through prestige retailers and exclusive spas throughout the world.

Natasha Moor Ltd.

NEW! Prestige colour cosmetics line from inspiring makeup artist that uses her business success as a platform to encourage women to be their best.

Physicians Grade

Physician’s Grade; an innovative health and wellness company focused on bringing safe, effective products to the world so people can live more active, healthy lives.


PROFIL with brand YOPE. YOPE is original natural home cleaners and natural personal care products.


QYKSonic is a beauty and tech company that creates skincare devices with innovative T-Sonic® technology for renewed skin.


REALHER was originally founded by a father for his daughter in hopes of empowering women around the globe through affirmations and quality formulations.


The first damage-specific haircare powered by Fenugen and designed for a tip to root hair reboot. Offering clean, luxurious, results-driven haircare focusing on damage repair.


Holistic natural beauty from Finland. We combine natural skincare, overnight recovery and rejuvenation with edible beauty products into a holistic beauty experience.

Swiss Bellefontaine International SARL

Ultimate anti-aging and deluxe skincare brand made in Switzerland. The most recent biotechnology discoveries in a powerful mix with know-how, expertise and precious ingredients.

The Lip Bar

The Lip Bar is a vegan, cruelty-free cosmetic brand that exists to challenge the beauty standard through imagery, products, and pricing.

The Organic Pharmacy

Founded in London by chief pharmacist, formulator and homeopath, Margo Marrone, The Organic Pharmacy was created by marrying top-grade organic ingredients with cutting-edge science.


In business since 1989, Celebrity makeup artists and body painter, joined forces to create the most innovative makeup tool in the industry. Kabi Brushes

Whal Myung

Whal Myung is a natural, clean beauty skincare brand from Korea’s oldest pharmaceutical company with over 120 years of history and cultural heritage.