COSMOPROF NORTH AMERICA – LAS VEGAS 18th Edition: JUNE 30 - JULY 2, 2020
Cosmoprof North America isn’t just a trade show. It’s also a space for special projects organized in partnership with exhibiting companies, domestic and international beauty industry professionals, and trend agencies.
Learn About the Special Projects for 2019
Boutique, a one-of-a-kind beauty sampling bar featuring products from exhibiting companies, provides visitors the opportunity to curate their own customized beauty bag, created in collaboration with HCT Packaging, that they can take home. All donations collected on behalf of this initiative will go to Look Good Feel Better, a charitable foundation dedicated to improving the quality of life and self-esteem for people undergoing cancer treatment.
For Cosmetics & Personal Care and Professional Beauty exhibitors, this program encourages networking between exhibitors and top buyers consisting of retailers, international buyers, and professional beauty distributors. Selected exhibitors will participate in pre-arranged one-on-one meetings with interested buyers during the show in a designated meeting area on the show floor.
With the launch of Cosmopack, a dedicated Cosmopack Buyer Program was established with aims to reinforce the brand identity of the entire supply chain to create new business opportunities and showcase the most innovative trends in the sector. Cosmopack exhibitors have the opportunity to network with buyers (private label directors, purchasing directors, brand managers, and more) and Cosmetics & Personal Care and Professional Beauty exhibitors to fulfill their business needs.
CosmoCurates is a new initiative dedicated to the beauty press and CPNA exhibitors. 10 of the top beauty editors from trade and consumer publications will attend the trade show for private, curated tours featuring top exhibiting brands. This valuable one-on-one time will allow brands to tell their story directly to press and media to generate post-show coverage.
COSMOPROF & COSMOPACK NORTH AMERICA AWARDS
The Cosmoprof North America Awards and Cosmopack North America Awards formally recognize the absolute best in beauty products, celebrate innovation, and honor excellence in packaging design and formulation among exhibitors. Winners will be announced across ten categories during a ceremony at the show.
CosmoTrends is the annual report on beauty trends, featuring the most innovative products from Cosmoprof exhibitors. This is an exclusive look at everything that is cutting edge in the cosmetics industry. The report written by BEAUTYSTREAMS, an international trend agency, is a true must-read for everyone in the beauty world because it covers innovations in the beauty market and solutions offered by high-tech, high-performance products. An onsite installation will be on display showcasing trends among exhibitors generated from a pre-show report.
CosmoInfluencers are leading online influencers that will meet with exhibitors to promote new and exciting products through the duration of the show. Each CosmoInfluencer will choose five exhibitor’s products that they feel are trendsetters, with their findings published in a post-show report.
Cosmopack is the only trade fair that recreates the manufacturing process of a cosmetic product with the Factory, featuring it live during the event thanks to the participation of a selection of Cosmopack exhibitors. In its first edition at Cosmoprof North America, the Factory will be producing “The Pure Factory” face highlighter.
In the Trends Corner, you’ll learn about everything from identifying market trends to make smarter business decisions and understand the needs of your customers to develop strategies necessary to your brand’s success.
The following trend and marketing intelligence agencies will be represented: Euromonitor International, Kline & Company, WGSN, The Benchmarking Company, and The NPD Group.
TV SHOPPING AUDITIONS
Exclusively at Cosmoprof North America, key merchants from leading domestic (HSN and QVC) and international TV shopping channels (HSE24) are hosting an “open see” casting call and reviewing brands looking for the next hot beauty product and on-air talent spokesperson.
The U.S. Commercial Service, in cooperation with Cosmoprof North America, is pleased to offer complimentary programs to help U.S. exhibitors develop their international sales! Sign up to request counseling meetings with U.S. Commercial Service beauty industry specialists and introductory meetings with international buyers/distributors from various countries.