Discover Green is a section for brands dedicated to green, eco-friendly, clean, organic, and/or natural products in beauty, showcasing novel ideas from beauty marketers in the growing environmentally conscious market. Strategically located to allow best visibility and foot traffic, each space will be tastefully designed and fully furnished to distinguish the area from the rest of the show floor. The fifth annual Discover Green will once again be curated by Mary Bemis, a spa media entrepreneur who specializes in start-ups.

  • A personalized and curated display area with layout inspired by nature
  • Located in a prime location with a large traffic source
  • Dedicated marketing preshow programs, with preferred access to our PR and marketing team to maximize your exposure
  • Participation in goody bags distributed to trade media and VIP buyers

  • Positioned as a green, eco-friendly, clean, organic, and/or natural products that is free of: Coal Tar Dyes, Formaldehyde, Fragrance/Parfum, Hydroquinone, Microbeads, Oxybenzone, Parabens, PEG compounds, Petrolatum, Pthalates, Sulfates, Talc, and Triclosan
  • New to US market or with limited retail footprint
  • Financially secure to ensure distribution rollout costs
  • Sophisticated, unique, innovative
  • Ready to launch and able to submit finished products by February 2020

View our 2020 Discover Green Program Outline (Click Here)

Interested in learning more about the program?
For participation inquiries please email

About Our Discover Green Curator, Mary Bemis

Mary Bemis is a spa media entrepreneur who specializes in start-ups, having worked as founding editor-in-chief for American Spa and co-founder and editor-in-chief of Organic Spa magazines, and on the launch teams of Luxury SpaFinderand New Beauty magazines. A past director of the International Spa Association and the New York Spa Alliance, Mary serves on the advisory committee of the Advanced Spa Therapy Education Certification Council (ASTECC). She is currently the Founder and Editorial Director of Insider’s Guide to Spas.