GlossWire is breaking many boundaries, you are melding your digital marketplace with in-store at Shop the Wires, tell us a bit about that?
Shop the Wires is a one-stop-shop with highly curated product that spans beauty products, men’s and women’s fashion + home décor from our three global platforms – GlossWire, FashWire, and CasaWire. Having owned a multi-brand retail store for nearly 17 years, I know first-hand there is value for brands in meeting customers directly. This is why we are seeing pop-ups and new flagships from many of the major beauty brands. Infusing our digital platform with physical retail greatly benefits our growing customer base, for example by giving them a chance to try before they buy. We understand the importance of community and have designed the space to be filled with exclusives and areas to experiment, which will be amplified by our social commerce channel.
You have increased the number of brands on the GlossWire platform considerably, what do you attribute that growth to?
First, of course, we are excited that the brands recognize the unique value of the GlossWire platform to grow their businesses. Increasing our brand base was a combination of exhibiting at Cosmoprof North America and the efforts of my GlossWire team to close the brands.
What is the impact that Cosmoprof has had on GlossWire?
When we exhibited at Cosmoprof North America, we had approximately 50 beauty brands across skincare, makeup, hair, nails, bath, and men’s grooming. Exhibiting gave us the opportunity to get in front of the beauty industry and gain exposure to a much larger community of brands. In less than a year of exhibiting, the GlossWire Platform has just over 200 brands across all categories. Not only did we acquire new brands, but we also received significant investment in the company.
GlossWire is disrupting the traditional retail model by leveraging technology to connect consumers and brands, what are the tools that interest your brands when they are coming on to the platform?
We offer innovative user experiences that drive user adoption and engagement. Our brands rely on our data analytics and social integration tools, such as swiping, liking, and sharing to receive vital real-time feedback on what is resonating with their consumer. This interactive digital connection between the brand and consumer helps our partnering beauty brands create more relevant and sustainable products that consumers want to purchase, creating loyalty and bottom-line growth.
As you look at your product roadmap and growth strategy tell us what we can expect next?
While we don’t want to give away too many details, GlossWire will continue to expand with numerous innovations on its roadmap, such as leveraging AI to match consumer wants and needs and localizing the platform to make it more accessible to brands around the world. The team is continuously acquiring new brands on the GlossWire platform and through our innovation, we will continue to democratize digital sales for our brands around the world. We aspire to be the go-to platform in beauty for an engaged, sustainable, and inclusive shopping experience between brands and customers.
About Kimberly Carney
As GlossWire continues to innovate with technology in the beauty and grooming space, we are thrilled to sit down for a one-on-one again with Kimberly Carney, the platform’s CEO and Founder. A year after launching, GlossWire is breaking barriers accelerating from 50 brands in the marketplace to 200+ and attributes much of its success to Cosmoprof North America. After being recognized with industry accolades by both Fashion Group International and Glossy this year, Carney and her team are back at Cosmoprof North America looking for what’s new and next for their highly active beauty and grooming consumers.
For more information, visit www.glosswire.com.
You can also visit GlossWire at Booth: BT53008 at the 19th edition of Cosmomprof North America.
Categorized in: Beauty Declassified