Tell us a little bit about your background.
I started my business in the mother and baby category. I wanted to establish a brand that contained only safe ingredients for babies to use. Meanwhile, I searched worldwide for resources to design formulas for product safety and quality assurance.
Why did you decide to start your own company?
geoskincare represents the pure nature from New Zealand. Our concept is to find natural resources and magical ingredients from Mother Earth and to improve everyone’s body and mind through geoskincare’s products.
What makes your brand different from other beauty brands?
Right now, we combine natural formulas with technical practice. We infuse the formula with high tech, for example to improve the antioxidant activity in our products or improve the penetration of the serum. We ensure the formula safety and specialty while also guaranteeing product efficacy.
Describe your brand in three words.
Natural, New-tech, and New Zealand.
Without giving away too many of your secrets, what do you anticipate your growth to be next year and what is your direction for the future of the brand?
We already grew triple our sales during past quarter. It is very important to catch the market trend and to optimize all selling channels from e-commerce to retail.
What is the best piece of advice someone gave you? What advice would you five a budding entrepreneur?
Never give up. There will be obstacles when you start up business,but hang in there. Never give up.
What did your Cosmoprof North America experience mean to you?
We met our Canadian distributor last year at Cosmoprof North America. We are also building up international market in 2020. Though covid19 impacted our industry, we still believe there is a very good chance for beauty brands to sort out hero products and sales strategy.
About Geoskincare
Chairman of geoskincare, Aaron Liu
geoskincare & ukiwi, originated from New Zealand. Our focus is to create pure, natural formulas without harmful ingredients. We are a group of people who are passionate about creating products that really work! We believe through the right formula we can create a beautiful body and mind! geoskincare and ukiwi are now sold in Australia, New Zealand, Europe, Canada, China, Malaysia, Singapore, Vietnam, Thailand, and entering Japan and Korea this year. With natural propolis added, ukiwi brings oral care line to improve gum health. geoskincare includes herbal extracts worldwide to give our fans a beautifully radiant complexion.
Categorized in: Spotlights