NPD: Prestige Beauty Industry Sales Grow 19% in Q1, versus Last Year, in the U.S.

By The NPD Group

Q1 2022 INDUSTRY PULSE

In the first quarter (Q1) of 2022, U.S. prestige beauty industry sales revenue reached $5.3 billion, a 19% increase versus Q1 2021, according to The NPD Group.

U.S. Prestige Beauty Category Sales Performance

Based on revenues, January-March 2022 versus 2021

“Makeup and hair products are the categories that have risen to the occasion in the first quarter, signaling that consumers are ready to get dressed up again,” said Larissa Jensen, beauty industry advisor, The NPD Group. “Valentine’s Day provided an additional lift to fragrance sales, which have enjoyed strong growth throughout the pandemic. Fragrance has become a mood-boosting luxury that people are buying not only as a gift for others, but also as a treat for themselves.”

Holidays are big moments for the fragrance market. In fact, nearly 20% of Mother’s Day gift buyers in 2021 purchased fragrances – double the rate of other beauty categories. In Q1, fragrance juice sales, including perfumes and colognes, grew by 23%.

Within the makeup category, lip makeup product revenue grew at the fastest rate, followed by face and eye makeup. Lipstick sales were up 44% in Q1 2022, versus last year. Sales of blush and bronzer grew by 45% and 38%, respectively. Suggesting an increase in makeup usage, makeup remover sales increased by over 30% for the quarter.

The hair-care market continues to experience revenue growth across the board. Sales of hair-styling products grew 35% in Q1. Hair-color also continued to grow, with double-digit sales increases, even as salons have reopened. In fact, 21% of hair product consumers have partaken in do-it-yourself (DIY) haircare in lieu of salon visits, according to The Future of Hair report from NPD.

Body-skincare product revenue continued to grow at a faster rate than facial skincare, with sales up 26% and 11%, respectively. Sunscreen sales increased by nearly 60%.

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For more information or to speak with Larissa Jensen, please contact Marissa Guyduy at marissa.guyduy@npd.com.

ABOUT THE NPD GROUP

NPD is a global market information company offering data, industry expertise, and prescriptive analytics to help our clients understand today’s retail landscape and prepare for the future. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.