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2018 BEST PRODUCTS PICKS IDENTIFIED AS TRENDESETTERS

CPNA seeks to deliver new products and trends launched at the show to both attendees and the industry at large in real time. To accomplish this and distribute information online on all social platforms, the organizers invited 6 beauty personalities with an online following, each of which covered a dedicated section of the show floor. Over the course of the 3-day event, the TRENDSCOUTS generated 116,674 likes and 1,432 comments, with a total of 224 combined posts. While at the event, these social media influencers recognized up to five products they loved the most.

Yire Castillo

@yire_castillo

American International Industries
Ardell Wispies 600 Black

www.ardelllashes.com
Kupa Incorporated
Mani Pro Passport

www.kupainc.com
Akzentz
Gel Play Glitter Shifter in Coral Reef

www.akzentz.com
Abib
Hydration Gel Water Tube

www.b2link.co.kr/en/
Pestle and Mortar
Recover Eye Cream

www.pestleandmortar.com/us/

Alina Khan

@makeupbyalinna

Just Case USA Inc.
Pink Krystal Makeup Case

www.justcaseusa.com
Michael Todd
Sonic Blend Makeup Brush

www.michaeltoddbeauty.com
Purlisse
Watermelon Sheet Mask

www.purlisse.com
Melanie Mills
Gleam Body Radiance

www.melaniemillshollywood.com
Rootflage
RootFlage

www.rootflage.com

Hosway Morbak

@glamourbyhosway

Hue for Every Man
Awakening Mist

www.hueforeveryman.com
Atzen
Vita C Serum

www.atzen.com
AB Skincare
Facial Cleanser

www.abskincare.com
Michael Todd
SonicSmooth Dermaplaning System

www.michaeltoddbeauty.com
Mehron Cosmetics
12 Color Contour Kit

www.mehron.com

Jessica Scull

@loveforlacquer

Breakup to Makeup
Lipstick Bag

www.breakupstomakeup.com
Lucy B’s
Bronzing Shimmer Oil

www.lucybsbeauty.com
Dope Naturally
Bawdy Masks

www.dopenaturally.com
Baublerella
Bling Brush

www.baublerella.com
Better Skin Co.
Better Skin Glamour Drops

www.thebetterskinco.com

Fritzie Torres

@hellofritzie

Helen of Troy
Revolutionary 1″ Ionic Salon Flat Iron

www.hottools.com
KC Professional
No Nothing Hairspray

www.kcprofessionalusa.com
Lumaveil Beauty
Colorsmart Correcting Foundation

www.lumaveilbeauty.com
Lux Light
Travel Light

www.travellightcollection.com
MMP Solutions
Maskerade

www.mmp-solutions.com

Alexandrea Villareal

@alexandreavillareal

Sutra Beauty
New Infused Iron

www.sutrabeauty.com
CLICS
Mixing Bowl

www.clicscolors.com
Saffron Secret
Saffron Hair Oil

www.saffronsecret.com
Bio Ionic
OnePass® Pro Styling Iron

www.bioionic.com
Ebin New York
Radiant Glitter

www.ebinnewyork.com