CPNA seeks to deliver new products and trends launched at the show to both attendees and the industry at large in real time. To accomplish this and distribute information online on all social platforms, the organizers invited 6 beauty personalities with an online following, each of which covered a dedicated section of the show floor. Over the course of the 3-day event, the TRENDSCOUTS generated 116,674 likes and 1,432 comments, with a total of 224 combined posts. While at the event, these social media influencers recognized up to five products they loved the most.
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