Once you are a confirmed exhibitor an access password will be sent to you.
Once you receive it, please familiarize yourself with its key features that include:
If yes, announce in your ads early on your presence at Cosmoprof North America and as soon as you know your booth number list that as well along with the show logo.
One easy way to break through the clutter and introduce your company in a way that will make it stand out is by sending in a VIP Buyer Pass with your company name and invitation to visit your booth to a distributor / retailer company whom you’d like to do business with but have never met before. The VIP Buyer Pass gives them free show access, a great value that any buyer will appreciate. When you send the VIP Buyer Pass you may want to also include a company introduction, proposed meeting agenda and other additional details that may be of interest to the buyer prospect
**Search for distributors using PBA’s Beauty Industry Guide at pbabeautyindustryguide.com PBA distributor members are listed on the PBA website at probeauty.org **
Mail the Preferred Rate E-Cards to your current buyers and invite them to stop by your booth; emphasize your new products that you’ll have on display, the promotional schedule / opportunities, etc. Most likely your current buyers will already be at Cosmoprof North America. By you sending them the attraction points as a meeting request form along with the Preferred Rate E-Cards entitling them to 50% discount and listing your company’s booth number you are more likely to solidify your business with those accounts. And create special promotions to attract your customers to your booth.. create raffles and mail along raffle tickets.
Please review the MARKETING OPPORTUNITIES for complimentary and paid sponsorships that will give you a unique competitive advantage.
Our PR experts are closely liaising with the trade media as well as with consumer press. Send our team your company information complete with new products to allow them to promote your newness to our media contacts. It can give you free exposure in coveted publications which attracts you opportunities beyond your Cosmoprof North America participation.
Be Prepared: Most visitors will only give you a 15-minute appointment in your booth. Be concise, limit handouts to a minimum and recap your meeting with a follow-up note. Exhibitors should be prepared to discuss:
Familiarize yourself with all the events hosted around Cosmoprof North America. They offer the perfect opportunity to make new business contacts. And also learn something new at the
conferences organized in conjunction with key trade publications; plus introduce yourself to the publication representative to promote your company.
Make sure to make time to visit the show floor, particularly the Cosmetics & Professional Care and Professional Beauty sections, dedicated to the suppliers to the industry where you can discover a new potential supplier.
Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - [email protected] | Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere Cosmoprof S.p.a. – Milan – Italy – ph. +39.02.796.420 – fax +39.02.795.036 [email protected] | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. – Milan – Italy – ph. +39.02.796.420 – fax +39.02.795.036 – [email protected]
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