Discover Beauty Vanities 2025 Participating Companies

3H Nails

3H Nails is a startup specializing in handmade press-on nails that offer a wide range of styles to suit every girl’s everyday look. Known for their high quality and long-lasting wear, our nails provide a salon-quality experience without the salon price. We help people save time and money while offering an affordable and stylish alternative to professional nail services, making beauty more accessible for all.

3hnails.com

AKT London

AKT (pronounced “act”) is The Personal Performance Company that may change your life.
Founded by West End theater stars Ed Currie and Andy Coxon, AKT is by and for those who are “Born to Perform” — on the stage, at work, or in life.

In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 200,000 happy armpits later, The Deodorant Balm is now the UK’s most awarded deodorant—period—and is fast becoming a household name across the US.

To this day, every new AKT product is put through its paces by London and Broadway’s hard-working theater community to ensure it lives up to the high standards of its founders. As a rule, AKT’s products don’t break character — ever. It’s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.

aktlondon.com

Aromaverse

At Aromaverse, we are dedicated to empower you with the knowledge , techniques and tools necessary to master the art of fragrance creation. Our Comprehensive Perfume Making Kit has Aromatic bases, Perfumery solvent, Guided Formulations, Refillable spray bottles and everything else you need to create and blend popular fine fragrances in the comfort of your house. We help perfume enthusiast on their journey of fragrance creation. Be the author of your own scent.

aromaverse.com

Beam

Beam is defining buttcare for the modern era. Supporting cheek-to-crevice, Beam is aiming to drop the stigma around this personal care area that a surprising 70% of Americans struggle with by offering relevant, premium, and clean ingredient solutions for common issues such as hemorrhoid, acne, keratosis pilaris, and more. Always formulated with clean-beauty standards and FDA approved medicinals, Beam offers a full spectrum product line, designed specifically for the butt and meant for every body.

beambuttcare.com

BeautySoClean

“It’s like hand sanitizer for your makeup and brushes!”

BeautySoClean is the global leader in cosmetic hygiene and sanitization. Our innovative products sanitize in just 15 seconds, effectively eliminating viruses and bacteria, including:

– Coronavirus (229E)
– Influenza A (H1N1)
– Herpes (HSV1)
– Staphylococcus Aureus
– Pseudomonas Aeruginosa
– Escherichia coli

What sets us apart? BeautySoClean offers the only formulas worldwide with proven efficacy in removing viruses and bacteria from both cosmetic products and makeup brushes.

Our product line is designed to clean, rejuvenate, and sanitize without compromising the quality or performance of your cosmetics. It’s trusted by professionals and beauty consumers alike to ensure safe, hygienic makeup use—safeguarding your health and the health of your clients.

In a post-COVID world, awareness of cross-contamination risks—especially in commonly used surfaces like beauty products—is at an all-time high. BeautySoClean is the solution you’ve been waiting for.

beautysoclean.com

Botany

Established in Melbourne Australia in 1997, Botany and has been creating and manufacturing hair, skin & personal care products for over 20 years. Using only the best natural and beneficial ingredients, we formulate and manufacture premium quality products that work. Botany only sources ingredients that are ethically harvested and processed without damaging our habitat.

The Botany Native Flora range is a face, body and hair care range made using naturally derived indigenous plant ingredients. This innovative range is formulated to harness and share the significant benefits of Australia’s native flora. Dermatologically tested and approved, suitable for all skin types.

botanyessentials.com.au

Bushbalm

Bushbalm is the leader in skincare for hair removal. Gynecologist and dermatologist approved. Most prominently known for their solutions for ingrown hairs, razor burn and dark spots. Available nationwide at Ulta Beauty.

bushbalm.com

Cosmette Skincare

Cosmette Skincare was created in Nova Scotia, Canada, where the enchanting surroundings are an enveloping experience for the senses. Inspired by the wild, natural beauty of the region, where the landscapes shift dramatically with each season, each product reflects the purity, strength, and beauty of these surroundings. Every formula draws on the power of botanicals, capturing the essence of the land, from its strength and ruggedness to its calm stillness.

Nature is the core of our products, celebrating the connection between beauty and the earth. Every ingredient is chosen for its natural power, ensuring our formulas are as pure and effective as the landscapes that inspire them. Aligned with the rhythms of nature, our products restore balance to the skin, using the earth’s elements to nourish, protect, and rejuvenate. Using an alchemic blend of timeless botanical oils, awakening essential oils, and plant derived clinical alternatives, our formulas are crafted for experience and performance.

We approach skincare holistically. Crafting products that not only address feeding our skin with clean efficacious ingredients, but that target our nervous system with sensory experiences that help to support and maintain inner well being. We want you to FEEL the difference in every drop.

Starting at farmers markets, community has always been our core. Built on the belief that beauty is unique and individual and part of the greater collective. Cosmette was created to be more than just a brand—it’s a community of individuals who seek connection, care, and empowerment through holistic rituals

cosmetteskincare.com

Daily Shade

We are a 99.4% naturally derived true zinc sunscreen for kids and proud of it! Hi, I’m Bree Vanleeuwen founder and CEO of Daily Shade Sunscreen. This company was started after my daughter had a terrible reaction to a chemical sunscreen from a very popular baby sunscreen brand. Once I learned the dangers of chemical sunscreens I exclusively started using 100% mineral sunscreens BUT there was a HUGE problem…every single one (all 55 brands I purchased) made them look like little ghosts running around (I know you all know exactly what i’m talking about) AND I was shocked to find so many dangerous and unwanted ingredients in children’s sunscreen. When I couldn’t find anything close to what I needed, I decided to create one! And that’s just what we did. My amazing team and I have created the PERFECT kid Sunscreen.

dailyshade.com

Esponjabon

T.TAiO Esponjabon. Created over 25 years ago in Mexico City, and with over 30+ years of experience in the manufacturing of personal cleansing and body care products ITT is doing their launch in Miami! Get ready to experience the full lineup of the TikTok sensation everyone’s talking about: Esponjabon, the ultimate 2-in-1 bar of soap with a sponge inside! With over 600 million likes on TikTok, this viral cult favorite has taken the world by storm, becoming a household must-have across the US, LATAM, Europe, and beyond. Beloved by a fiercely loyal community of Hispanic and Latin customers throughout Latin America, Esponjabon’s 8 unique formulations are designed to tackle a variety of skin concerns while delivering gentle yet powerful exfoliation. Safe for daily use on both face and body, it’s a game-changer for your skincare routine. Join the Esponjabon revolution and see what the buzz is all about!

esponjabon.com

FORMULAE PRESCOTT

Leading the skinimalism movement with luxury, multitasking skincare that’s as effective as it is clean. We believe in doing more with less, bringing you botanically-powered formulas that simplify routines without compromising on results. At the forefront of the beauty revolution, our products are crafted for radiant skin that’s accessible to everyone – where luxury meets practicality, efficacy, and pure, clean ingredients. Discover the art of refined skincare with Formulae Prescott.

formulaeprescott.com

hOURS haircare

Created by veteran hairstylist MariLynne Cosmillo, hOURS is a modern professional haircare brand that honors the precious time we spend on our hair. Each product in the hOURS line is designed to transform styling routines into quality experiences, using premium luxury ingredients, results-driven formulas, and a rich, floral fragrance, to empower you for the day ahead.

hourshaircare.com

JSquared Products

Revolutionary and Game Changing Hair products where Innovation Meets Stunning Hair.

Jsquaredproducts.com

KIIMA

KIIMA redefines personal care with its innovative design, eco-conscious values, and collaborative approach. The refillable deodorant applicator is crafted from durable, recyclable monomaterials, combining sleek aesthetics with functionality. Its minimalist design ensures ease of use and a sustainable alternative to single-use plastics.

What sets KIIMA apart is its collaboration with like-minded brands. These partnerships enable the creation of locally made, high-quality deodorant refills using natural, vegan, and cruelty-free ingredients. Free of harmful chemicals like aluminum and parabens, these refills are gentle on the skin and safe for the planet.

KIIMA mission is to massively reduce skin care packaging waste all around the world.

kiima.com

LUNA MAGIC

Luna Magic is an emerging beauty & lifestyle brand by Shaira Frías and now available in Target, Walmart and CVS. By combining her passion for beauty and lifestyle, she created a vibrant brand that celebrates their mutual love for their multicultural heritage, culture and music—in living color.

The brand was founded in Los Angeles with a mission to introduce high-performance cosmetics, bold flavor, diversity, inclusivity and vibrancy to the beauty industry. Shaira was inspired by the rich cultures and music of the Caribbean & Latin America, the hustle and bustle of NYC and glamour of Los Angeles. Luna Magic is a women-led and Afro-Latina owned company. Welcome to our world. #Para La Cultura

lunamagic.com

M2U NYC

M2U NYC is a beauty brand on a mission to make high-quality, clean, and affordable makeup accessible to all. Proudly vegan, cruelty-free, and ethically made, our products combine vibrant colors with skincare-infused formulas to deliver long-lasting, high-performance results. From award-winning blushes to versatile eye crayons, M2U NYC empowers beauty lovers to create unique looks without compromising quality or budget.

m2unyc.com

Metamorphosis

Metamorphosis is an anti-aging, skin-longevity promoting wellness company focused on creating therapeutic, rejuvenative and preventative light emitting diode treatment devices. All Metamorphosis LED products are FDA 510(K) cleared and made with medical-grade quality components. Our patented and revolutionary technology is designed to be used by every skin type at any time, in any setting. Consistent use leads to a remarkable transformation, an Effortless Evolution.

metamorphosislighttherapy.com

Mimosa Lane

Mimosa Lane is dedicated to delivering superior suncare solutions that blend hydration, vitamins, and comprehensive protection for both the face and body. Our focus on quality ingredients and innovative products supports holistic well-being—your trusted companion for achieving sun-kissed confidence. Our multi-purpose formulations are enriched with Vitamin C and Hyaluronic Acid, designed to simplify beauty routines while offering effective protection against the sun’s harmful rays. Each Mimosa Lane product not only safeguards your skin but also enhances your daily routine with indulgence and ease, making every day a mini-getaway.

mimosalane.com

Skinomatics

Skinomatics, An Innovative, Clean Solution for Stretch Mark Prevention & Treatment. Our omega-rich body oil is crafted to combat the dryness that causes stretch marks, keeping skin hydrated, elastic, and radiant. Clinically validated for real results, Skinomatics stands apart with its luxurious, plant-based formula, designed specifically to nurture and protect skin during pregnancy and beyond. Transform your skincare routine with a product that’s as effective as it is clean. Giving back confidence and alleviating the thought that women have to choose between their baby and their body.

Skinomatics.com

SOOKSKINCARE

Sook Skincare blends Korean skincare philosophy with cutting-edge technology to create effective, at-home beauty treatments. Our products are formulated with high-concentration active ingredients, focusing on prevention and long-term skin health. From potent serums to advanced skincare devices, Sook Skincare offers a luxurious yet results-driven approach to skincare, empowering individuals to achieve glowing, youthful skin from the comfort of their own homes.

sookskincare.com

That Urban Edge

That Urban Edge is a premium grooming and lifestyle brand dedicated to empowering men of color, aged 25 to 45, with high-quality, effective grooming solutions. Designed with care and precision, the brand caters to the specific needs of textured hair, skin, and beard care. It offers a curated line of products, including Beard Butter, Beard Oil, Beard Shampoo,and Beard Combs, all crafted to enhance style, confidence, and individuality.

Beyond products, That Urban Edge embodies a sophisticated, urban aesthetic, merging functionality with style, confidence, and individuality.

thaturbanedge.com

Tiege Hanley

We attract new clients to the grooming category by simplifying the skin care purchase for men. Men are more engaged in skin care than ever yet they want it to be easy. Tiege Hanley offers 30-day systems designed to simplify, not complicate, their grooming routines. Unlike other brands, our formulas were built for men’s skin which is thicker, oilier, and more prone to irritation. A system-based brand has more value/AOV on-shelf than individual SKU brands because men prefer to shop that way.

tiege.com

Waschies

“Waschies produces wash pads for every skin type! They are reusable, hypoallergenic, washable, and made from recycled materials. Our range includes wash pads, exfoliating pads, toner pads and much more. waschies is Germany’s most innovative brand in skincare, fully sustainable and founded by a woman who carries on her family’s weaving tradition using the most advanced materials. We’re revolutionizing the cleansing routine—suitable even for sensitive and irritated skin.”

waschies.com

YUDIVA

YUDIVA – A professional hair care company on a mission to turn routine beauty regimens into a luxurious AND totally fresh experience!

Our PATENTED product line is the most Visually Unique beauty product as well as it is the most Practical product in the market!

Our PATENTED product is the FIRST & ONLY 2-sided flip-top bottle in the world! Each side flips open to dispense a different product
– REDEFINING 2 in 1! Perfect for On-the-go!
– Saves space in your suitcase, and gym bag.
– Each bottle contains a total of 3.3 Fl Oz. TSA approved for carry-on bags.

In an industry where almost everything looks and feels the same, YUDIVA is ready to change the status quo!

yudivabeauty.com