Presenting a line-up that includes hidden gems from across the globe – each one adding value, solutions, and excitement to the show and to the most important part of the equation – the consumers. This high-end, curated section is centrally located on the show floor and it combines the best of both worlds: pre-arranged face-to-face meetings with key retail buyers as well as a traditional exhibition presentation where all attendees are invited to come and discover these brands.

AMAXY

Skincare Inspired Haircare.

Beardburys Essentials

Carobels Cosmetics S.L. Spanish manufacturer of professional hairdressing and beauty products, with more than 40 years of experience. Beardburys Essentials is the company’s flagship brand. WE DON’T SELL CREAMS. WE BOTTLE CHARACTER. Beardburys Essentials is grooming with soul — born in Spain, raised in barbershops, and crafted for men who know what they want (and what they don’t). Simple. Bold. Natural. With the kind of design that makes you want to keep the bottle long after it’s empty. READY FOR BEAUTY RETAILERS looking for authenticity, design, and real impact on shelf and in hand.

KEY LINE HIGHLIGHTS
– Straight to the Essentials
Just 14 products. 4 categories. Designed to cover 100% of what men actually use — and nothing more.

– Clean Formulas, Real Ingredients
94%+ natural origin. No fluff. No overpromises. Just formulas that work and make you feel great using them.

– Packaging with Presence
Looks like bourbon. Feels like a ritual. Glass bottles inspired by premium spirits — masculine, elegant, unforgettable.

– Prestige Made Accessible
We live in the masstige space: luxury look and professional quality at a fair price. Premium doesn’t have to be exclusive.

– Built for Real Men
Our code? Simplicity, authenticity and design. No trends. No stereotypes. Just damn good grooming for men with standards.

– More Than a Brand: A Mission
We’re on a mission to bring honest grooming to One Million Men.
And we’re just getting started.

EVER Skincare

EVER is a skincare brand revolutionizing the way women feel about aging, empowering them to feel confident in their changing skin by offering clean yet clinically-proven solutions that address the hormonal skin changes they experience as they age. By combining our patented LSR10 Bioactive Complex with megadose actives and botanicals, and excluding questionable ingredients, our brand and the products we develop make women feel seen, validated, and represented in a market that historically overlooks them.

Exoceuticals

Exoceuticals® is a science-driven skincare and haircare brand redefining regenerative aesthetics through advanced exosome technology. Developed from over three decades of stem cell research, our patented eXo³ Exosomes and aloe³ Exosomes are engineered to work in harmony with the body’s natural repair processes—restoring vitality to skin and scalp. We formulate high-performance solutions that target signs of aging, inflammation, dehydration, and hair thinning with precision. Our collection merges physiologically intelligent actives with clean, functional formulas designed to deliver visible results—no fluff, just performance. Rooted in clinical science, elevated by nature, and made for results.

hugSilk

Kitao USA is the U.S. division of Kitao Cosmetics, a renowned Japanese beauty company with over 106 years of experience in skincare and cosmetics. Specializing in premium, ethically sourced ingredients, Kitao Cosmetics combines traditional Japanese craftsmanship with cutting-edge technology to create innovative, effective products. The hugSilk brand represents the pinnacle of luxury skincare, featuring bio-cellulose masks infused with ethically sourced, silk-powered serums. At Kitao USA, we are committed to delivering high-quality, sustainable beauty solutions that nourish the skin and respect the environment.

Lifetherapy

Lifetherapy is a clean, mood-based self-care brand that blends the science of scent with the power of positive intent. Made in the USA and woman-founded, our collection of bath, body, and home products is designed to shift your mindset through thoughtfully crafted fragrance and affirming rituals.

Rooted in emotional wellness, every Lifetherapy scent is a mood—Grounded, Loved, Inspired, Empowered, Energized, and Transformed—inviting customers to Choose Their Mood and live with greater presence, purpose, and care.

Our formulas are vegan, cruelty-free, and made without sulfates, phthalates, or parabens—making self-care safe, uplifting, and deeply personal. As pioneers in the emotional fragrance space, Lifetherapy doesn’t just scent the body—it awakens the spirit.

MIMI KIDS HAIRCARE

MIMI is the first haircare brand created specifically to meet the unique biological and lifestyle needs of kids aged 2–12. As the #1 selling kids’ haircare brand in Australia, MIMI is proudly made with plant-based ingredients and is the first in the world to feature a 100% natural fragrance—proving that gentle can still be effective. What sets MIMI apart is its simple 2-step routine that makes haircare easy for kids to learn and do on their own, helping them build healthy habits from the start. The result? Strong, healthy hair, confident kids, and far less stress for parents.

MIXIK

MIXIK is an industry-first, all-mist skincare line. Born in LA and crafted in Korea, we infuse the research & innovation of K-Beauty with LA vibrancy, blending the best of both worlds for a beauty routine that’s effortlessly effective.

MyPause Health

MyPause Health is a premium wellness brand designed to support women navigating perimenopause and menopause. With a science-backed range of TGA-approved products, MyPause offers personalized solutions targeting key symptoms such as hot flashes, fatigue, mood swings, and bone health. Proudly made in Australia, the brand combines high-quality ingredients with expert insights to empower women to feel their best during this transformative life stage. From Hormone Balance Plus to Skin Support, MyPause provides luxurious, effective products that help women thrive through perimenopause and menopause with confidence and care.

novnaturalorganicvegan

NOV Natural Organic Vegan is a Canadian personal care brand dedicated to creating high-quality, certified organic products that are safe for people, animals, and the planet. Founded in 2022, NOV Natural Organic Vegan specializes in natural skincare, haircare, body care, and baby care products that are formulated with plant-based ingredients and free from harmful chemicals.

All NOV Natural Organic Vegan products are COSMOS Organic and COSMOS Natural certified, and proudly carry the PETA Animal Test-Free and Vegan certifications. Each formula is developed with the highest standards of safety and efficacy, rigorously tested for skin compatibility, and made with respect for biodiversity and sustainability.

We collaborate with local farmers and female producers to ethically source our ingredients, while our eco-conscious packaging reflects our deep commitment to environmental responsibility. NOV Natural Organic Vegan is more than a beauty brand — it is a movement toward clean, conscious, and compassionate care.

PYNK LAB by Layla

Pynk Lab, born from the iconic Layla Cosmetics labs with 88 years of beauty legacy, is the finest of Made in Italy. A celebration of femininity, empowerment, and bold creativity, designed to captivate the modern beauty lover with innovation and elegance.

Qartz Organic

Crystal Energy, Frequency & Vibrant Skin

QARTZ is an innovative, clean skin care collection that integrates high-performance botanicals with the high vibrational frequencies of crystals, a combination with benefits that not only helps to prevent, rejuvenate and support truly vibrant skin but go beyond surface level beauty.

QARTZ is a transformative experience where each application becomes a mindful ritual, connecting you deeply with your essence and allowing you to emanate your unique and vibrant energy through your aura and skin.

The high vibrational quality of crystals can benefit the skin by influencing its physical and energetic layers. In holistic beauty, crystals are believed to emit consistent vibrational frequencies that harmonize with the body’s natural biofield. When applied topically through skincare formulations, these vibrations may help stimulate microcirculation, support lymphatic drainage, and promote cellular regeneration—key elements for healthier and more radiant skin.

Saian Skincare

Trusted by estheticians worldwide for impeccable quality and unparalleled innovation, our boutique professional skincare brand specializes in natural skincare products for use on the most sensitive skin. Saian Skincare was created in Los Angeles in 2006 by a mother-daughter esthetician team. We are 100% female owned, and staffed by licensed estheticians. Skincare is our passion.

Santu Beauty

In a world struggling with distraction and disconnection, Santu empowers all to harness unspeakable power through the practice of self-love.

By providing a ritual daily reminder to slow down and move from the heart, Santu carries the potential to awaken the soul and transform the lives of individuals and communities for the betterment of all.

Shiko Beauty

Company Shiko Beauty Inc. Online marketplace dedicated to Japanese unique and premium skincare products, a part of Mitsui & Co. Brands
Shiko is exclusively distributing below brands in North America. Dr. Medion: Japanese revolutionary CO2 skincare brand. Dassai Beauty: Premium Japanese sake-infused skincare brand. Lala Vie: a French-Japanese skincare brand with the latest Japanese Oil-in Fusion technology. Nemohamo: No water, just used natural Japanese organic whole Ginseng extract. Sophistance: A premium Japanese skincare to balance the skin microbiome.

Snow Fox Skincare

Snow Fox Skincare is a high-performance, problem-solving skincare line.

Spooge

At Spooge, we’re reinventing sun care with ALL SCREEN—designed to Shield People Optimally Outdoors, Guard Everyone. Fun, functional SPF for All Day, All Year, All Purpose use. Our dermatologist-developed formulas are lightweight, clean, and perfect for daily wear. With bold branding and cheeky vibes, we make SPF something you’ll actually want to wear. Spooge is a movement for skin health and protection without compromise. Use Protection!

-NOT JUST SUNSCREEN, ALL-SCREEN – ACTS LIKE SKINCARE FOR ALL-DAY WEAR
-DERM DEVELOPED, SKIN APPROVED
-TESTED BY DERMATOLOGISTS ON OGs, NOT ANIMALS
-REEF SAFE, CRUELTY-FREE, LEAPING BUNNY CERTIFIED, VEGAN
-NO PARABENS, PHTHALATES, OR HARSH CHEMICALS

VOESH

HOME IS THE NEW SPA

We Bring the Spa to You.
VOESH is clean body care designed by spa pros to transform daily routines
into moments of calm, confidence, and care.

Born in New York. Rooted in K-Beauty. Powered by purpose.