Juan Benedettyn
Marketing Manager, L’Oréal
Mr. Benedetty is a marketing manager for L’Oréal Professionnel within L’Oréal USA’s Professional Products Division. He is a brand manager for the haircare, styling, and tools categories and is responsible for the brand’s omni channels. Prior to this role, Mr. Benedetty was on the brand’s digital marketing team, leading CRM strategy development and execution, brand websites, and brand eRetailer presence. Mr. Benedetty joined L’Oréal as an intern and later participated in the company’s Management Development Program, where he completed a six-month field sales rotation in the professional hair market, supporting key accounts. This was followed by a brand marketing rotation, where he supported day-to-day marketing operations and led the brand’s customer-facing retail space renovation in distributor stores. Mr. Benedetty holds a Bachelor of Business Administration degree in International Business and Marketing from Florida International University, where he spent four years on the Men’s Soccer Team, becoming team captain his senior year, and a member of the Dean’s List in multiple semesters. As a student, he co-founded a home renovation company, PG Kitchen & Bath. Mr. Benedetty is fluent in English and Spanish, and conversational in Portuguese.