IS ORGANIC GREEN BEAUTY A SUSTAINABLE BUSINESS MODEL?
Americans now overwhelmingly believe that climate change is happening and that human beings are the cause—and that number will only grow. Meanwhile, the regenerative practices of the farms and suppliers involved in the green beauty movement show a path toward sustainability by putting excess carbon literally back into the soil. So, the future of the planet may be shaped by consumer choices—and activists will continue to push people to make such choices. The question now is how much consumers care beyond themselves? What messages work and what brands will flourish in this time of changing awareness?
How much green is sustainable right now?
Founder & Editorial Director
Insider’s Guide to Spas
Mary Catherine Horgan
Category Manager – Beauty
Global Product Development – Aveda
CEO and Founder, President
Hard Night Good Morning, Ultimate Living and official cast member of Real Housewives of Dallas
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