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From Molecule to Cosmetic Product: How Trends Influence Scientific Ingredient Innovations in Beauty & Personal Care

  • Date: Sunday, July 29, 2018 | Time: 1:30pm – 2:00pm

Beauty consumers are now more demanding of products, services, and brands than ever before. The beauty industry has been evolving: digitalization has modified the consumer purchasing journey, retail channels have shifted, new players have entered the market, and connected beauty technology has emerged. Social media platforms and personalization of everything from products to information have lowered the barrier for indie brands to enter the market. In the last 5 years, the indie brand segment grew 10% while traditional brands grew only 2%. Beauty brands are now faced with the need to provide innovative solutions to consumers in order to succeed. Join BASF in a conversation about current beauty trends and discover the journey from innovative ingredients to successful cosmetic products.

Sevgi Senel-Guler
Market Development Manager
BASF Personal Care, North America