Exoceuticals

The Founder’s Formula: Each month, Cosmoprof North America profiles founders to learn more about their journey, why they attend CPNA, and how the show helps their brand grow.

This month we learn about Exoceuticals and how the brand maximized its presence at Cosmoprof North America in Las Vegas last July.

The Inspiration Behind the Brand: Dr. Robin L. Smith, an expert in regenerative medicine and cell therapy, spent years focused on advancing stem cell research. During this time, she uncovered the benefits of exosomes—natural cell messengers that improve cellular communication. This discovery revealed exosomes’ ability to enhance the skin’s innate repair and renewal processes, laying the foundation for the brand’s transformative approach to skin care.

Exosomes are tiny messenger molecules that help different cells in the body communication. They assist with coordinating cell-to-cell communication and stimulate the body’s own production of collagen, elastin, hyaluronic acid, and other vital components of healthy, youthful skin. Exosomes are being hailed as the “next big thing” and Robin saw skin care as an area that could benefit.

The brand, Exoceuticals, is powered by a proprietary form of exosome designed to optimize and activate the skin’s natural ability to tackle changes associated with photoaging and bring the building blocks needed to support skin and enhance its appearance, texture, and illumination.

The product line includes EXO Face  Perfection Moisturizer, EXO H-Serum Hyaluronic Acid Treatment, EXO Sun After Sun Treatment, EXO Plus Anti-Aging Cream, EXO Body Advanced Body Lotion, EXO Men Hydrating Moisturizer, EXO C-Serum Vitamin C Treatment, and several product bundles sold online and at leading salons.

The Road to Cosmoprof: Strategies for Success: Robin acknowledges she had never attended an event like Cosmoprof before. “I am used to more scientific meetings where the focus is on research and clinical data.,” she explains. “CPNA was great. It was filled with industry experts on consumer aesthetics and different components that can be used to create and deliver products. We were introduced to the meeting by our fulfillment partner and were able to make some incredible connections. We heard about Cosmoprof from one of our 3PL partners.  They suggested that this was one of the key trade shows to attend and they were right,” she says.

The Pay Off: “We connected with a public relations company, and met with people in the fields of dermatology, cosmetics, and aesthetics. We got to hear what the current trends were in the industry. There was a chance to see suppliers and view all kinds of containers and packages that are available including innovations from other countries,” she says. Robin appreciated the chance to network with buyers and manufacturers and even potential partners, as well.

Robin seized the opportunity to attend some of the informational sessions. “I found that to be a great part of the conference. There were sessions that shared industry analysis reports that helped us see globally what the trends were in consumer purchasing from products and which distribution channels were attracting different age groups. It was great to see and learn what is going on around the world in the beauty industry.”

She adds that perhaps the best experience was seeing the way attendees responded to trying the Exoceuticals products. “It was amazing to see the excitement and instant change people felt on their face and skin from using the products. They came back the next day after trying our products and share how much they loved them. The interaction was very uplifting.”