Home / About The Exhibition / Special Areas / Tones of Beauty


Tones of Beauty is conceptually dedicated to the evolving shades & types of beauty of the multicultural consumer. The showcase will have its own distinct premium look and customized marketing program. To ensure only the most innovative products at the event, we will be curating with love, Aunt Bonnie with each product being carefully selected by its founder Mr. Corey Huggins.


BRWN Beauty

BRWN beauty products is a family run business whose mission is to change the way that we approach skin care. We believe in self-care therefore we select the finest quality products right from nature to formulate our products. Our goal is to have a lasting impact on the beauty industry.



Beauty Lovers, Culture Devotees, and Experience Seekers: your R.S.V.P. is requested… Come on a curated journey, through fragrance, into the culture that thrills us. If you love to be where it’s all happening, join the Crème de Culture experience — curated and elevated but with no velvet ropes.



Ettenio is an eco-luxury range of ultra nourishing and ulta conditioning brand for skin with depth and hair with Soul. Targeted at the Multi-ethnic family, the products are handcrated from the most potent botanicals and delivers validated results. All products are free of silicones, parabens, Sulphates, petroleum and are cruelty-free.


International Beauty Care Co

The Roots Naturelle is focused on delivering safe and effective hair and skin care products through the creative and elegant design of targeted solutions using natural ingredients. For many years, the company has primed itself to take advantage of the vast opportunity in this fast growing natural personal care space.


La Belle Femme Beauty

La Belle Femme Beauty is a sophisticated collection of hair and skin care products for those who seek an experienced and knowledgeable voice in beauty. Created with thoughtfully selected, sustainable ingredients, we combine the joy of being self aware with the chic luxury of premium beauty.


MakeUp By Sparkle

Makeup by sparkle is a minority-owned cosmetics line that transforms looks by upgrading you to star status with a complete line of multicultural beauty products. Owned by makeup artist and former it professional, sparkle has worked with a-list celebrities such as madonna, prince, bill bellamy, kevin hart & many more.



Many Ethnicities is the first premium-natural formulated hair care line designed specifically for the multicultural and multiethnic segment. Designed by Dr. Ena Hennegan using clean, contemporary, science-forward formulations, M.E. is distinctively a grade above for women and children seeking better-for-you shampoos, conditioners and leave-ins across all types of curly hair.


Miracle 9

Miracle9 is a hair and skin care brand whose mission is to bring real natural ingredients to promote healthy skin and thriving hair.


Nefertiti’s Secret

Nefertiti’s Secrets Natural Hair Care is formulated with Ancient Egyptians Beauty Secrets, including our key ingredient, Moringa Oil. Our innovative formulas are also infused with a unique blend of Aloe Vera, Sage and Rosemary extracts. These Natural Remedies have been proven to correct problems related to the hair & scalp.

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Plentiful Beauty Solutions, LLC

Plentiful hair care products offer essential one-stop simple styling solutions for all the beautiful ways that women of color wear their hair – natural, processed, color or heat-treated, and even protective styling. Plentiful proprietary Avo-Vera Complex formulation promotes hair health and scalp wellness for stronger, longer, healthier hair.


Respected Roots

Respected Roots is a cosmetic grooming line for men. We offer a variety of natural – ingredient products ranging from beard and skin conditioners to total body moisturizers. The key ingredients of our product line naturally produce the emollients, protectants, antiseptics, and antioxidants that create optimal skin and hair health.


Rucker Roots Products

The history of Rucker Roots runs deep as it stems from the Rucker family name. From their grandfather’s garden in South Carolina, to their grandmother who was a hair model in the 1930’s, the founders, Ellen and Ione, have created a brand of premium products made with natural ingredients.



Shedavi is an all-natural, holistic, and ethically sustainable hair care brand designed to CHERISH ONESELF. Infused with over 40 natural ingredients from around the world, our products focus on the health of your hair, skins, and nails.


Sienna Naturals

Sienna Naturals is a haircare company focused solely on the health of textured hair and scalp. Taking cues from skincare, we have developed a regimen approach and utilize prestige, innovative, natural ingredients such as Blue Tansy and Baobab Oils. Weekly “Wash Day Rituals” are complimented by daily maintenance products.


Sonoran Botanicals

Sonoran Botanicals thoughtfully handcrafts products to address the specific needs of people with dry hair and skin. We include occlusive ingredients to lock in moisture, ultra rich emollients to smooth and soften, and vitamins and fatty acids to provide nourishment for the hair and skin.


Thank God It’s Natural

When Harvard Law graduate and breast cancer survivor, Chris-Tia Donaldson, was unable to find products for her textured hair, she invented them; and Thank God It’s Natural was born. Our products are developed using the finest ingredients for healthy hair, skin and body, and carried in over 5,000 stores nationally.


The Lip Bar

The Lip Bar is a vegan and cruelty-free cosmetic brand that exist primarily to challenge the beauty standard through our pricing, colors and inclusive imagery.


Tropic Isle Living

Tropic Isle Living has made it our mission to provide our customers with only the highest quality, natural beauty products inspired by Caribbean culture and tradition. Never compromising our ingredients and staying true to our Culture.
We are The Natural and Traditional Way to a Healthy, Beautiful You!



Urban Therapy created salon inspired hair care brands with an established international foot print for all hair types and textures. Twisted Sista provides the answer for hydration, curl definition and frizz control for curls at a good value. CLEAR+NOURISH offers hair and scalp solutions for healthy, shiny hair.