Home / About The Exhibition / Special Areas / Discover Pro Beauty


Discover Pro Beauty is a new, co-branded initiative with PBA that helps exhibitors meet with key distributors in the professional beauty market. This high-end, curated section is centrally located and combines the best of both worlds: pre-arranged face-to-face meetings with key invited buyers with a designated meeting-room space as well as a traditional exhibition presentation where all attendees are invited to come and discover these brands.


18.21 Man Made

The 18.21 Man Made barrel house was inspired by the spirit of prohibition era bootlegging to meticulously craft premium grooming provisions that the society of Men will take pride in owning. Don't take any wooden nickels. Choose 18.21 Man Made.


ACAI Hair Body Nature

Our mission with Acai is not just to create another beauty brand; it’s to create a lifestyle. Whether you’re a LA local or someone who is California dreaming, Acai embodies what it means to live a healthier and happier life.


Beth Minardi Signature Haircolor

Developed by the Iconic Celebrity Haircolorist, Beth Minardi Signature Haircolor features intermixable, high-shine shades from lightest pales to brilliant brunettes, reds and trademark tans. Demi-Permanent Liquid, Demi-Permanent Creme and Permanent Creme Haircolor offers ultimate creativity, complete gray coverage and superb condition. Education supports colorists at every step.



CLiCS is a revolutionary, computerized on-demand hair color eco-system that empowers salons and stylists to formulate with ease, precision, and predictability. No inventory to manage. No tubes to toss or excess color to waste. Just beautiful, high-performance color with infinite possibilities.



Davroe Hair Care, produces Australian made, premium quality products. All Davroe products are formulated to be natural, 100% Vegan, sulphate & paraben free. The five Davroe Senses – Colour, Moisture, Volume, Smooth, Blonde, the Scalp Remedy range and selection of Styling and Treatments, provides the perfect product for hair types.


dott. solari cosmetics

We are an Italian company founded in 1985: we have been producing and distributing professional hairdressing products throughout Italy and around the world. We have a strong family tradition.
Thanks to the handicraftsmanship in product preparation, research and attention to detail, dott. solari cosmetics lines are constantly appreciated and loved. 


Eleni & Chris

Created by mother-daughter duo Inger Ellen (Eleni) and Christinah (Chris) Nicolaisen, Eleni & Chris is a Scandinavian beauty brand rooted-in and inspired by Scandinavia’s natural beauty. Our products are developed from a selection of the purest ingredients; Cloudberry, Glacier Water and SEA3oil™ 


Ibiza Hair Tools

Purveyors of fine brushes and styling tools. Brushes made from the finest materials—eco-friendly, flexible, resilient cork from the Mediterranean, plus a unique blend of natural boar and heat-resistant carbon fiber bristles from Spain. The CX line of German engineered brushes, Italian made high performance blow dryers, luxury brushes and combs.


Laboratoire Dr Renaud

Innovative Skin Care line in Canada for 53 years. Professional and retail products dedicated for Aesthetics & SPAs & Medical SPAs with an extensive retail line to effectively manage every skin type and condition. All our products are developed and manufactured in Canada.


Luxe Ink

We strive in providing the best pigments for professional microblading uses. Our ink has a special formula that allows the ink to achieve lasting precision and definition.


My. Haircare

My Haircare founded by 2 UK hairdressers/educators . Develop and manufacture award winning peta approved 100% vegan "free from" haircare and colour enhancing shampoos.


Peter Coppola Beauty

Peter Coppola Beauty offers professional and personal haircare, styling and salon service products that bring out hair’s natural beauty. The original in-salon formaldehyde-free keratin smoothing treatment provides a hair-safe, anti-aging boost, while controlling texture and volume, smoothing frizz and adding shine. Multi-functional stylers and daily-care products ensure hair performs.


Platinum Seamless

Platinum Seamless® delivers customizable, damage-free solutions for every client. Providing a variety of tailored application methods, perfect for every hair type, condition and lifestyle. This revolutionary system offers the most comfortable tape attachment and guarantees the highest-quality results in the industry.


Reviv3 ProCare

We create natural products to restore and preserve healthy hair and skin. We combine advanced research and power of nature to create beauty and balance for everyday life. We believe natural minerals, antioxidants and bioactive components provide the most effective results for healthy hair and skin.


Rocco Donna Professional

It is a specialized luxury hair care brand, contains professional treatments, hair care, styling and finishing. Most products in the collection are infused with our unique Roccoil Xotic Oil Complex with three main properties: Smoothing, Anti-Color Fading and Anti-Aging.
The collection is for all hair types.


Royal KIS

KIS combines the best of American and European hair care into one revolutionary hair care line, which evolves around one common denominator for all products: the Keratin Infusion System.


Saffron Secret

Organic saffron enriched professional hair-care line. The world's richest natural ingredient, saffron, enriches hair with vitamins B2, B3, B6 and antioxidants. The line consists of formaldehyde-free smoothing, shampoo, conditioner, mask and hair oil products.


SEVEN haircare

Driven to excellence by stylists in our thriving Seattle salon, SEVEN haircare marries the highest-grade natural ingredients with modern technology to give you gorgeous, healthy, touchable hair — every day.