COSMOTALKS

Sunday, July 28th | 9:45am – 10:45am

The Cosmoprof Trends Report: Las Vegas 2019

  • PBA Member Price: Complimentary for all attendees
  • Regular Price: Complimentary for all attendees

Each year, Cosmoprof presents its official CosmoTrends Report to highlight directional products from exhibitors. Join BEAUTYSTREAMS for an exclusive insight into the CosmoTrends Report for 2019. BEAUTYSTREAMS will examine the societal and market movements that will impact categories such as color cosmetics, skin care, personal care, nails, hair, fragrance, and packaging.

Speaker Lan Vu | Founder/CEO, BEAUTYSTREAMS

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Sunday, July 28th | 9:45am – 10:45am

Jack be Nimble: Maintaining Product Supply Flexibility in Changing Environments

  • PBA Member Price: $70
  • Regular Price: $85

Consumer demand in the personal care industry is rapidly shifting, sometimes at chaotic rates. Emerging brands, changing market opportunities, and global economic cycles can all impact a company with an extended brand portfolio. The outsourcing of manufacturing operations can be a critical way for large CPGs to scale accordingly. Join Accupac as they discuss the cyclical history of the personal care market and how contract manufacturers help companies remain nimble.

Speaker Mark Hinkel | VP of Sales, Accupac

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Sunday, July 28th | 11:00am – 12:30pm

The Stuff of Legends: Captivating the Multicultural Market

  • PBA Member Price: $70
  • Regular Price: $85

From Madam CJ Walker to the creation of all family brand Shea Moisture, beauty has been one of the most relevant economic endeavors for the multicultural market. Their successful adaptations within the Health & Beauty Aids/Personal Grooming space is the stuff of legends. Collectively as a demographic, multicultural women spend in excess of $7.5 billion dollars annually on beauty, thereby making the darker beauty segment the entrepreneurs that blazed the pioneering trails and the brands they created seminal forces within the overall industry. In this panel, you’ll hear leading legends in this beauty space discuss their expertise & strategies on recent acquisitions and product launches. Tap in and learn how they plan to breakthrough new paths and deepen their understanding of the millennial multicultural consumer.

Moderator Margarita Arriagada | Strategic Advisor, Top Shelf Consulting (Former SVP, Chief Merchant (Head of Buying) Sephora US)

Speakers Chris McClain | Founder, Advanced Beauty, Cantu Hair Care
Tauro Jenkins | Head of Business, Ambi Skin Care
Clarisa Wilson | Chief Curator & Managing Partner, Brentwood Beauty Atelier (Former VP/GM Mizani L’Oréal USA)

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Sunday, July 28th | 11:00am – 12:30pm

Green Beauty Brand Building in 2020: Looking Ahead

  • PBA Member Price: $70
  • Regular Price: $85

The goalposts of green beauty are moving. Are you keeping up? Are you prepared and positioned to thrive in this consumer awakening? Learn about the trends that will affect every step in the green marketplace—from soil to manufacture to marketing to point of sale. Get the playbook from green beauty's most authoritative voices to score on this new playing field.

Moderator Mary Bemis | Founder & Editorial Director, Insider’s Guide to Spas

SpeakersTara Foley | CEO & Founder, Follain
Sarah Jindal | Senior Innovation & Insights / Analyst, Mintel
Kim Ryan | VP, Brand & Product Strategy, New World Naturals

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Sunday, July 28th | 11:45am – 12:45pm

Megatrends Driving Disruption in Beauty

  • PBA Member Price: $70
  • Regular Price: $85

The needs and values of beauty consumers will continue to evolve in tandem with behavioral shifts stemming from healthier lifestyles, digital connectivity, as well as more authentic experiences. With consumers adopting more mindful consumption patterns, as well as seeking further transparency and meaningful stories behind brands, quality credentials by both disruptive and established brands seek to align with those core values at all price points to stay relevant.

Speaker Kayla Villena | Senior Beauty Analyst, Euromonitor International

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Sunday, July 28th | 1:00pm – 2:00pm

Subscriptions for Beauty Businesses: Is it Right for Your Brand?

  • PBA Member Price: $70
  • Regular Price: $85

As an ideal instrument for surprise, monthly subscription boxes have invaded nearly every consumer industry, especially in the case of beauty. Can subscription boxes serve as a launching pad for your brand or new product? What are realistic expectations for ROI? Which beauty subscription box is best for your brand? Get these answers and more in this panel as experts on subscription and beauty will discuss the appropriate role and balance that subscription plays in the industry now and where it's headed.

ModeratorRichard Kestenbaum | Contributor, Forbes

SpeakersChristopher George | Chairman and Co-Founder, SUBTA (Subscription Trade Association)
Katie Rosen Kitchens | Co-Founder & Editor-in-Chief, FabFitFun
Susan Wong | Founder, HAN Skin Care Cosmetics

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Sunday, July 28th | 1:00pm – 2:00pm

The Beautiful World of Gen Z

  • PBA Member Price: $70
  • Regular Price: $85

WGSN introduces you to your next consumer, their phygital world and the six need-to-know trends shaping their beauty buying habits – including their radical inclusivity, migration to digital wellness rituals and passion for sustainability. We’ll also analyze how all these drivers are underpinned by their desire for compelling and authentic IRL and URL experiences.

Speaker Jenni Middleton | Head of Beauty, WGSN

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Sunday, July 28th | 2:00pm – 3:30pm

Retailers and Brand Executives Uncensored

  • PBA Member Price: $70
  • Regular Price: $85

No longer under “no comment” restrictions, four top-notch retailer and brand experts share the secrets for building a beauty company—both digitally and physically. Join Muriel Gonzalez, Macy’s former EVP Beauty; Shannon Curtin who brings experience from both sides of the buyer and seller equation with past roles as Senior VP of North America Consumer Beauty for Coty and GVP/GMM Beauty and Personal Care for Walgreens; Maggie Ciafardini, a beauty industry veteran who was the U.S. CEO of YSL, the GM of the BPI Fragrance division of Shiseido, and the Managing Director of Americas for St. Tropez; and Marcia Gaynor, the former DMM prestige, global and exclusive beauty brands at Walgreens and GMM for Duane Reade and the Look Boutique.

Moderator Faye Brookman | Beauty Reporter, Beauty Independent and CEW

Speaker Maggie Ciafardini | CEO, Maggie Ciafardini, Inc.
Shannon Curtin | Chief Executive Officer, New World Natural Brands
Marcia Gaynor | Beauty Retail Executive and Strategist
Muriel Gonzales | OmniChannel Beauty Retail Executive

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Sunday, July 28th | 2:15pm – 3:15pm

Don’t Forget Us: Gen X

  • PBA Member Price: $70
  • Regular Price: $85

Everyone’s focusing on Millennials and Gen Z, yet Gen X have more buying power and disposal income. They are the decision makers and gatekeepers for younger generations. Gen X have lived through new wave, 80’s excess, grunge, 90’s minimalism, and today’s boboism. BEAUTYSTREAMS will open the window into the world of Gen X – the various consumer types, lifestyles, brands, and products that appeal to them.

Speaker Laura Ziv | Executive Editor, BEAUTYSTREAMS

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Sunday, July 28th | 3:30pm – 4:30pm

Alibaba’s Tmall Global: Your Gateway to China

  • PBA Member Price: $70
  • Regular Price: $85

Alibaba Group is the world’s largest online and mobile commerce company. They are reshaping the future of retail and commerce as we know it, and help merchants, brands and small businesses from around the world reach and engage consumers in China. Learn more about how Tmall Global, Tmall’s dedicated channel for cross-border e-commerce and the largest B2C cross-border online marketplace in China, can help beauty brands enter China, tap into one of the world’s fastest growing market for beauty and personal care, and begin building meaningful connections with Chinese consumers.

Speaker Jackie Lee | Head of Category - Beauty & Personal Care, Tmall Global, the Americas

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Sunday, July 28th | 3:45pm – 5:00pm

Influencer Marketing for Professional Beauty: Can You Afford to Miss Out?

  • PBA Member Price: $70
  • Regular Price: $85

Whether you like it or not, influencers are not only here to stay, but they have more potential to grow your professional products brand than ever before. But beware, working with the wrong influencer can be just as harmful your brand as not working with any at all. Get real advice from one of the industry’s most formidable leaders on the influencer categories you should be tapping to represent your brand, and ultimately, drive sales. Understand how to educate influencers about your brand’s pro products and help them cr eate meaningful content that will captivate a pro beauty audience. And learn whether and why EMV matters—and if not, how to measure influencer success.

Speaker Mary Rector-Gable | Founder, behindthechair.com

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Sunday, July 28th | 3:45pm – 5:15pm

CBD & Beauty: The Next 5 Years

  • PBA Member Price: $70
  • Regular Price: $85

CBD has burst on the beauty scene as an “it” ingredient in the past few years, with all of the controversial, legal and logistical concerns that go with it. Last year, our standing-room-only panel disclosed what consumers know, don’t know, want and fear about this ingredient, as well as the legalities and the hurdles that brands face when incorporating it into their mix. Fast forward one year: many more brands, from those that are CBD “born and raised” to mainstream brands are finding innovative uses for CBD in their products. How has the consumer mindset changed since last year? What are the legal hurdles now? How are brands thinking of CBD now and with an eye toward the future in lifestyle products? Don’t miss this highly engaging panel!

Moderator Jeb Gleason-Allured | Editor-in-Chief, Global Cosmetic Industry Magazine

Speakers Denise Herich | Co-founder & Managing Partner, The Benchmarking Company
Ronie Schmelz | Counsel, Tucker Ellis LLP
Jacob Douglas | Director of Innovation, Josie Maran Cosmetics
Stephen Letourneau | Chief Brand Officer, Cannuka

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Monday, July 29th | 8:30am – 9:45am

PBA Distributor Workshop

  • PBA Member Price: $70
  • Regular Price: $85

Employers have a lot of challenges today, and they just keep growing. Low unemployment and growing competition point to increasing pressure on businesses to attract, hire, and retain the right talent. In order to serve customers and maintain a healthy business, leaders must have the right people in the right roles at the right time. In this session, we will explore some of the latest research and practical takeaways for improving practices in recruiting, onboarding, and employee retention.

Speakers Ben Eubanks, Principal Analyst, Lighthouse Research & Advisory

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Monday, July 29th | 9:30am – 10:45am

Navigating the Indie Roadmap: Key Insights for Building a Beauty Business

  • PBA & ICMAD Member Price: $70
  • Regular Price: $85

New stories seem to emerge almost daily about indie beauty brands that went from kitchen table to commercial success. The main question that remains is how did they get there? Get practical advice from successful entrepreneurs on how to create a product, find suppliers, sell into retailers, raise money and, how to stay focused as you grow. The session will be sponsored by ICMAD, an association of hundreds of indie beauty businesses, built by entrepreneurs who have created billions of dollars in value using creativity and grit.

Moderator Joseph Atencio | Partner, Yellow Wood Partners, LLC

Speakers Dr. Howard Baker| President, Product Integrity Lab
Alicia Grande | CEO, Grande Cosmetics
Shawn Tavakoli | CEO, Beauty Collection

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Monday, July 29th | 10:00am – 11:00am

Beauty Retailing: Top Trends Shaping the Future

  • PBA Member Price: $70
  • Regular Price: $85

The beauty retailing environment continues to change at lightning speed. Advancements in technology from augmented reality to digital wallets and robotics are helping to transform both physical and online stores. Physical stores are being revamped for more innovation, animation, and experimentation along with digital tools, further blending the online and physical environments.

This fast-paced presentation will answer the following questions:
• What new retail formats are emerging?
• How is technology infusing new interest in brick and mortar beauty shopping?
• What is the future of retail, and how will the landscape continue to change?

Speaker Karen Doskow| Director, Consumer Practice, Kline & Company

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Monday, July 29th | 11:00am – 12:30pm

Big data? Big deal. Is it really that important?

  • PBA Member Price: $70
  • Regular Price: $85

Yes, it really is! Join a panel of industry experts, representing a range of interests in the professional salon industry, to hear real-life examples of how they use data to empower their business. Not only will you hear their perspective, you will have access to the latest product and service trends happening in salons. Carrie Mellage will share just-released highlights from Kline PRO, one of the industry’s sources for actionable data.

Moderator Steve Sleeper | Executive Director, Professional Beauty Association

Speaker Sydney Berry | President/Owner, Salon Services NW
Jerry Densk | Vice President, Consumer and Market Intelligence, L’Oréal
Rick Kornbluth | CEO, Kevin.Murphy
Carrie Mellage | Vice President, Consumer Products, Kline & Company

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Monday, July 29th | 11:00am – 12:30pm

Leveraging Facebook & Instagram to Grow Your Brand ​

  • PBA Member Price: $70
  • Regular Price: $85

Today’s empowered beauty consumer has more options than ever. In this panel, learn more on how businesses can win in this fast, ever-changing landscape by leveraging Facebook and Instagram solutions that drive relevance and scale. We will hear about the importance of embracing a mobile-first mindset; how to think about the strategic use of sponsored ads, the importance of creativity built for mobile, and how brands can test, learn and optimize their campaigns to drive great results.

Moderator Andrea Nagel | Vice President of Content, Cosmetic Executive Women (CEW)

Speakers Jenna Romero | Director of Social Media and Influencer Marketing, Winky Lux (Glow Concept)
Alison Hersh Pace | Industry Manager of Beauty, Facebook

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Monday, July 29th | 11:15am – 12:15pm

Beauty Influencers: How Consumers Discover New Brands Today ​

  • PBA Member Price: Complimentary for all attendees
  • Regular Price: Complimentary for all attendees

Join Prestige Beauty & Fragrance Industry Veteran George Ledes, publisher of the must-read weekly newsletter, This Week with George Ledes, as he moderates a panel of globally renowned beauty bloggers & influencers including Andreea Cristina, Nathalia Ashba and Lauren Elyse discussing the role of “Beauty Influencers and How Consumers Discover New Brands Today.” Ledes will delve into how the internet (and/or social media) has revolutionized the paradigm of beauty. How brands use influencers to promote their brands, how influencers engage with their loyal followers and ultimately how consumers shop today.

Moderator George Ledes | Founding Editor, This Week with George Ledes

Speakers Andreea Cristina | @andreeacristina of SimplyAndreea.com
Lauren Elyse| @laur_elyse
Naty Ashba | Beauty and Lifestyle Expert

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Monday, July 29th | 12:45pm – 2:15pm

Financing Your Growing Brand: Equity, Debt or Both?

  • PBA Member Price: $70
  • Regular Price: $85

For any entrepreneur the difference between success and failure typically comes down to one thing, cash flow. How will you produce the required inventory to fulfill a new customer PO? How will you fund your marketing & brand building expenses? We have the answers. Come learn the what, how and when's of funding your growing brand, as a panel of curated industry experts discuss this topic from the equity, debt, financial advisory and brand perspective.

Moderator Jessica Bates | Director, Dwight Funding

Speakers Nadine Abramcyk | Founder, tenoverten
Ben Brachot | Co-Founder, Dwight Funding
Tehmina Haider | VP and Head, Harry's Ventures
Jeremy Triefenbach | Co-Founder and CFO, Stage 1 Financial

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Monday, July 29th | 12:45pm – 2:15pm

FIT CAPSTONE RESEARCH: The New Era of Beauty and Technology

  • PBA Member Price: $70
  • Regular Price: $85

This session will examine the impact technology will continue to have on both the individual consumer and collective society, in order to understand and predict how brands, including those from the beauty industry, will need to prepare themselves to thrive in this new and evolving virtual mix. This research explores the following questions: What is the global relationship between the accessibility of technology and the accessibility of beauty? How will beauty be defined in this new era?

Moderator Stephan Kanlian | Chairperson/Professor, Master's Program: Cosmetics & Fragrance Marketing & Management, Fashion Institute of Technology

Speakers Katie Berman | Director of Strategy and Business Development, Active Cosmetics Division of L’Oréal USA
Lola Cooper | Senior Marketing Manager, Philosophy (part of the Coty Luxury Division)
Ewa Garbos | Director of Trade Development and Communications, The Beauty Prestige Group (a Shiseido Cosmetics Americas company)
Tracy Taylor | Senior Manager of Consumer Insights for Fine Fragrance, Firmenich

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Monday, July 29th | 2:30pm – 4:00pm

Creating Stand-Out Omnichannel Packaging

  • PBA Member Price: $70
  • Regular Price: $85

With countless beauty products available online and on store shelves, how does one capture the eyes of a consumer, especially as an up-and-coming brand? The answer is in the packaging. Hear from industry experts about new innovations in product packaging to stand out from the crowd while maintaining efficacy and ease of use.

Moderator Jamie Matusow | Editor-in-Chief, Beauty Packaging Magazine

Speakers Natalie Mackey | Founder, Winky Lux
Michael Robinson | Director of Open Innovation, Packaging Innovation, L'Oréal
Ida Wong | Vice President, Global Product Development- Skincare, Clinique.

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Monday, July 29th | 2:30pm – 4:00pm

The Right Channel

  • PBA Member Price: $70
  • Regular Price: $85

The right distribution channel is the backbone of a sales strategy. Choosing the right one for your brand is one of the most important decisions you need to make with newly launched products or products that are service heavy. From specialty to a department store, hear key insights from leading retailers Ulta Beauty and Neiman Marcus that will guide you on the right path while also learning about the changing retail environment from global market research group Kline & Company.

Moderator Ellen Thomas | Mass Market Beauty Editor, WWD

Speakers Monica Arnaudo | Senior Vice President Merchandising, Ulta Beauty
Kim D’Angelo | Buyer-Beauty, Neiman Marcus
Karen Doskow | Director, Consumer Practice, Kline & Company
Anna Baker | Director, Beauty Merchandising, QVC

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Monday, July 29th | 3:00pm – 4:00pm

Digital’s Beauty Disruption: Stand Out- Scale Up

  • PBA Member Price: $70
  • Regular Price: $85

Digital disruption is happening across industries, and the global beauty community is no exception. Historically, large legacy brands have dominated this 250-billion-dollar industry, but a new era of ‘born digital’ brands are experiencing the fastest growth and taking a significant slice of the beauty business pie. No matter the size of your brand & budget, learn how you can position, differentiate and defend your brand by leveraging data to connect with new and existing consumers in more meaningful ways. Labelium is a global digital performance agency that has worked with both legacy and challenger brands such as L’Oréal, Clarins, Make Up For Ever, Guerlain, Nature Collection, Benefit and more.

Takeaways:

  • How to allocate your media investment regardless of budget size
  • How to collect and leverage first-party data to be used for both prospecting new customers and retargeting
  • How to better leverage data and be relevant and present throughout the consumer journey

Speakers Emily Rose Campbell | Digital Media Strategist, Labelium
Alejandra Guerra | Director of Media Strategy, Labelium

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Monday, July 29th | 4:15pm – 5:15pm

The Beauty of Sustainability

  • PBA Member Price: $70
  • Regular Price: $85

Sustainability is a requirement for new and existing brands as well as a driver of innovation and opportunity across the Beauty industry. Join NPD Group beauty analyst Larissa Jensen for an exploration of North American beauty trends, the role of sustainability, and the beauty industry’s response. This mini-journey evaluates the impact of sustainability on the beauty market now and in the future by identifying challenges and opportunities created by the changing beauty retail and consumer landscape. Dive into the key trends including current well-executed sustainability strategies and opportunities for the future.

Speakers Larissa Jensen | Executive Director, Beauty Industry Analyst, The NPD Group

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Monday, July 29th | 4:30pm – 5:30pm

Creating Impact in Beauty's Digital Era

  • PBA Member Price: $70
  • Regular Price: $85

Increasingly demanding and digitally savvy consumers have forced brands to rethink their marketing strategies, giving them the opportunity to generate brand awareness, increase sales & build brand loyalty- all at the same time. Meanwhile, traditional media has suffered the impact of social media's diffusion and the birth of the new opinion leaders & influencers. They have not only transformed the way brands approach consumers, but influencers have contributed to, and sometimes even changed, the way a brand is perceived. However, social media has also had a positive impact, giving companies the opportunity to communicate directly to their consumers and share their identity through constant and interactive storytelling.

In response to this online and digital revolution in which data, technology, and new brand strategies have emerged, Launchmetrics would like to invite the beauty industry's key voices to discuss consumer behavior from a data analytics perspective, share the impact visual platforms have as search engines and how they can be leveraged by beauty brands, as well as how brands can maximize their e-commerce presence.

Moderator Jessica Michault | Senior Vice President of Industry Relations, Launchmetrics

Speakers Lauren Adams | Account Executive, Beauty, Google
Millicent Branca | Google Account Executive, Beauty, YouTube
Yitzchak Lieblich | President, Web Solutions NYC

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Tuesday, July 30th | 10:30am – 11:30am

Your International Brand x Successful Launch into the US Market

  • PBA Member Price: Complimentary for all attendees
  • Regular Price: Complimentary for all attendees

Beauty brands of all sizes from all over the world are continuing to see the US as their primary business opportunity. With the changes in the market, including Amazon and other digital players, and whether consumers are still buying in brick & mortar, how do you know what is important and can you be successful? For the last several years, much of the innovation and excitement has come from Asian brands (think, K-Beauty) and natural lines from Europe so the US encourages international brands to launch here. This panel will review some of the major criteria including margins, logistics, sales support, marketing including building awareness and profitability based upon what the retailers and e-tailers are expecting, particularly from brands from overseas.

Speakers Britta Fleck | US President, The Hut Group
Adrienne Kramer | CEO, ProBeauty Partners

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Tuesday, July 30th | 10:30am – 11:30am

Exporting to China, European Union and elsewhere. The U.S. International Trade Administration: Your Export Partner

  • PBA Member Price: Complimentary for all attendees
  • Regular Price: Complimentary for all attendees

The International Trade Administration (ITA) is a US government agency, within the Department of Commerce, with the mandate to grow U.S. exports. We can assist you with everything from developing your export strategy to answering questions about the latest cosmetics regulations in Europe, China, and other parts of the world. Join us at this session to hear about how you can utilize ITA, key steps to successfully exporting cosmetics, and top international markets for U.S. cosmetics exporters. The second half of the session will provide an overview of regulatory trends in the EU and China, including commonly asked questions about ingredients, labeling, customs, and animal testing. Ask questions specific to your products/business, or schedule time with session speakers to discuss your individual concerns.

Speakers Tracy Gerstle | International Trade Specialist, Industry & Analysis, ITA, Washington, DC
Matthew Kopetski | Commercial Specialist, U.S. & Foreign Commercial Service European Union Office

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