EDUCATION

Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.

CPNA’S 2018 EDUCATION LINE-UP BELOW

GREEN BEAUTY BRAND BUILDING: A COMPLETE OUTLOOK

  • Date: Sunday, July 29, 2018 | Time: 11:00am – 12:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon K

Indie green beauty continues to capture consumer interest, as well as a growing share of their wallets and understandably so. With clean messaging, passionate and relatable founders, and ingredients that people recognize, the trust factor is built in. But how easy is it to get the sale? What does distribution look like? What trends are shaping up, and how will they impact this market and the manufactures in this space? Get the scoop from green beauty’s most authoritative voices.

MODERATOR

Mary Bemis
Founder & Editorial Director
Insider’s Guide to Spas

Tara Foley
Founder & CEO
Follain

Annie Jackson
COO
CREDO BEAUTY

Marius Morariu
Co-founder, CEO, Nutritionist, Product Developer
Tracie Martyn Beauty and Wellness

Jenefer Palmer
Chief Seaweed Officer
Osea Malibu

Jennifer P. Stansbury
Co-founder & Managing Partner
THE BENCHMARKING Company

IS ORGANIC GREEN BEAUTY A SUSTAINABLE BUSINESS MODEL?

  • Date: Sunday, July 29, 2018 | Time: 1:00pm – 2:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon K

Americans now overwhelmingly believe that climate change is happening and that human beings are the cause—and that number will only grow. Meanwhile, the regenerative practices of the farms and suppliers involved in the green beauty movement show a path toward sustainability by putting excess carbon literally back into the soil. So, the future of the planet may be shaped by consumer choices—and activists will continue to push people to make such choices. The question now is how much consumers care beyond themselves? What messages work and what brands will flourish in this time of changing awareness? How much green is sustainable right now?

MODERATOR

Mary Bemis
Founder & Editorial Director
Insider’s Guide to Spas

Kimberly Heathman
CMO
MyChelle Dermaceuticals

Mary Catherine Horgan
Category Manager - Beauty
PHARMACA

Justina Mejia-Montane
Vice President
Global Product Development - Aveda

D'Andra Simmons
CEO and Founder, President
Hard Night Good Morning, Ultimate Living and official cast member of Real Housewives of Dallas

CORPORATE ACCELERATORS: FAST TRACK TO MARKET – WHAT EVERY START-UP SHOULD KNOW

  • Date: Sunday, July 29, 2018 | Time: 1:00pm – 2:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon J

Let’s face it – in today’s beauty market entrepreneurial companies are hot. They’re nimble, have a genuine voice and pursue a small market niche with a relentless focus making them truly unique. As such, vision, passion and determination will only take one so far…increasingly large companies are setting up corporate accelerators to nurture startups, aiming to tap into new ideas and technologies. This panel seeks to deconstruct the ‘black box’ of corporate accelerators to highlight their metrics of success and what makes these collaborations effective for corporations and entrepreneurs alike.

MODERATOR

Jeb Gleason-Allured
Editor in Chief
Global Cosmetic Industry Magazine

Laura Delgado
Business Development
Founder’s Factory

Marie Chevrier
Founder
SAMPLER

Souha Seifeddine
Group Marketing Manager
L’Oreal

COSMETICS BUSINESS 101: FROM INCEPTION TO CONCEPT

  • Date: Sunday, July 29, 2018 | Time: 3:00pm – 4:00pm
  • ICMAD & PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon K

Get invaluable insights straight from the foremost authorities who are on speed dial for some of the most successful large and small beauty companies. Find out the best way to setup your business entity at the inception stage with future investment funding in mind and how IP, trademarks and patents can help you get an edge. Also get the most up to date legal expert advice on FDA registration requirements and labeling including claims on packaging.

MODERATOR

Pam Busiek
President & CEO
ICMAD

Sharon Blinkoff
Counsel at Locke Lord LLP
Locke Lord LLP

COSMETICS BUSINESS 102: FROM CONCEPT TO MARKET

  • Date: Sunday, July 29, 2018 | Time: 4:00pm – 5:00pm
  • ICMAD & PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon K

Product testing is key to the success of your business: be it for stability or marketing claim purposes. What is the most effective, logical way of utilizing product testing within the product development process? Cutting corners in the beginning will only cost you much more later…And does the type of product dictate your ‘go to market’ strategy and if so what distribution tips should you keep top of mind?

MODERATOR

Pam Busiek
President & CEO
ICMAD

Craig R. Weiss
President
Consumer Product Testing Labs

Dr. Robb Akridge
Co-Founder
Pacific Bioscience Laboratories

HIGH ON BEAUTY: THE CANNABIS DILEMMA

  • Date: Sunday, July 29, 2018 | Time: 3:30pm – 5:00pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon J

Beauty innovation is most often tied to the ingredient story and no ingredient has captured the passion of consumers and marketers alike quite like cannabis. Controversial, effective, borderline legal and an active part of our cultural and political discussion this ingredient has it all. But how do you tap into this hot new ingredient segment in a smart way while laughing all the way to the bank and not to court? The legal aspects, ingredient sourcing, market trends and branding will be discussed in this highly engaging session.

MODERATOR

Simon Pitman
Editor
CosmeticsDesign

Denise Herich
Co-founder & Managing Partner
THE BENCHMARKING Company

James Kennedy
Founder
Apothecanna

Ronie Schmelz
Counsel
Tucker Ellis LLP

Matt Stang
Chief Revenue Officer
HIGH TIMES

PITCH PERFECT: CRAFTING YOUR BEST PR PITCH

  • Date: Monday, July 30, 2018 | Time: 10:00am – 11:00am
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: Lagoon K

Learn how to pitch your brand to the media and get on tv, in print and online. Our panelists will dive into the details of what makes a good pitch, the dos and the definitely DO NOTs, how to make your pitch stand out from the competition and how toleverage the media placement after you’ve garnered the attention.

MODERATOR

Michelle Pulfrey
Producer
Good Day LA

Emily Loftiss
National Television Personality

Cheryl Wischhover
Senior Beauty Reporter
RACKED

Amy Denoon
CEO
Beach House PR

Jennifer Goldstein
Beauty Director
Marie Claire Magazine

FROM UNATTAINABLE TO REAL: THE 411 ON DEVELOPING VIRAL BEAUTY CONTENT FROM THE WOMEN OF AS/IS

  • Date: Monday, July 30, 2018 | Time: 11:30am – 12:30pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: Lagoon K

The days of creating unattainable beauty and fashion content are gone. Today’s beauty landscape requires real women and men, of all shapes, colors and sizes, to be the voices of content that actually connects with the audience. With more than 340 million views worldwide every month across its beauty and style content, BuzzFeed’s As/Is has built one of the biggest beauty and style audiences in the world. As/Is explores the world of beauty and style through the lens of individuality, diversity and body positivity, celebrating the audience for who they are – as is. But what makes beauty and style content travel? Join beauty editor Essence Gant, creator Jazzmyne Robbins, Ladylike producer Kristin Chirico, and video producer Emily Erhart as they reveal the secrets to creating beauty content that people want to share across social media and is inclusive of every single voice.

PANELIST

Essence Gant
Beauty Editor
Buzzfeed

MODERATOR

Jodi Katz
Founder & Creative Director
BASE BEAUTY CREATIVE AGENCY™

Emily Erhart
Video Producer
Buzzfeed

Jazzmyne Robbins
Beauty Producer
Buzzfeed

Kristin Chirico
Ladylike Producer
Buzzfeed

CO-CREATION: STRONGER, BETTER TOGETHER

  • Date: Monday, July 30, 2018 | Time: 11:00am – 12:30pm
  • CEW & PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon J

A top-down marketing approach is falling to the wayside as consumer voice and opinion replaces old school tactics to create winning products. Brands are turning to digital and social platforms to better connect with consumers to understand what they really want from their makeup, skin care and hair care regimens. These partnerships are tapping into consumer product reviews, likes, dislikes and aspirations so brands can produce product that meet trends as they unfold, and bring them to market in record time. Hear leading digital experts present real life case studies, how they uncover what consumers crave, and how brands ultimately deliver the final goods.

MODERATOR

Andrea Nagel
Vice President of Content
CEW

Karen Moon
Founder
Trendalytics

Vikram Bhaskaran
Head of Market Development
PINTEREST

Katie Rosen
Co-Founder
FabFitFun

Breaking Local News: How Brands Leverage TV for Regional Exposure

  • Date: Monday, July 30, 2018 | Time: 1:00pm – 2:00pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Surf E

With 192 television stations across 611 channels, Sinclair Broadcast Group is one of the largest and most diversified television broadcasting companies in the country. This unique session will provide exclusive access and insight in how brands can leverage local TV stations to penetrate key markets. Attendees will hear first-hand from Rida Khan, Head of Fashion, Lifestyle and Entertainment Programming at Sinclair Broadcasting, as well as prominent local reporters from Los Angeles and Las Vegas morning news stations. Find out what pitching strategies work and how to identify newsworthy angles in your own brand.

HOST

Rida Khan
Head of Programming: Fashion, Beauty and Lifestyle
Sinclair Broadcast Group

Meghan Kolb
On-Air Personality
Sinclair Broadcast Group

Amaris Umbarger
Digital Client Partnership Manager
Sinclair Broadcast Group

Anya Sarre
On-Air Host
KTLA

RISE OF POP-UPS (POP-UP PUSH)

  • Date: Monday, July 30, 2018 | Time: 1:00pm – 2:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon K

Temporary, pop-up retail formats are seemingly everywhere. They are gaining momentum as a vehicle to showroom brands and provide retailers a chance to test track new concepts and products. The shops also offer rich payoff on social media platforms. But do pop-ups payoff? What are the investment costs? Are there certain beauty categories that work better than others? How do you get consumers to your pop-up? A panel of experts will probe the pros and cons of the buzzy concept.

MODERATOR

Faye Brookman
Contributing Editor
WWD

Gemma Lionello
EVP GMM Accessories and Beauty
Nordstrom

Lisa Mazzio
Director of Merchandise
The Glossary in Barnes & Noble

Carl D Morisset
General Manager
International Designer Brands: Giorgio Armani, Yves Saint Laurent, Ralph Lauren, European Designer Fragrances, Atelier Cologne

Bruce Teitelbaum
CEO
RPG

Deborah Weinswig
Founder & CEO
Coresight Research

MAKE IT HAPPEN: LESSONS FROM THE TRENCHES

  • Date: Monday, July 30, 2018 | Time: 1:00pm – 2:00pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon J

New and established founders share the hard-earned lessons they learned building their companies. These founders will tell stories about the mistakes they made and what they’ve learned from them. They’ll also describe the block-and-tackle of their journeys to funding, first employee hires and scale, while explaining the very real challenges all early-stage startups face. As they share, they’ll explain what any entrepreneur can do to seek out mentors and help at every stage of the business.

MODERATOR

Andrea Huspeni
Special Projects Director
Entrepreneur.com

Kara Goldin
Founder & CEO
Hint Inc.

Maria Hatzistefanis
Founder & CEO
The Rodial Group

Deborah Lippmann
Founder / Creator / CEO
Deborah Lippmann Cosmetics & Celebrity/Fashion Manicurist

Sanjiv Mehra
Co- founder and Managing Partner
eos Products

FAST BEAUTY, SPEED TO MARKET

  • Date: Monday, July 30, 2018 | Time: 3:00pm – 4:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon J

Fast to market is the new model of getting brands developed and into the hands of consumers. Long gone are the thousand days of getting a product to market. Smart beauty manufacturers are utilizing online listening tools to discern the quickly change pace of influencers and are using local US based facilities to create small limited production runs- so in the time-span of a few months the products can hit the market. What does this mean to brand developers, suppliers and manufacturers? How can you leverage this model to develop your products faster and in a more efficient way? Lear from case studies presented and bring your own questions to this open panel discussion.

MODERATOR

Jamie Matusow
Editor in Chief
Beauty Packaging Magazine

Alex Fogelson
CEO & CO-Founder
TASTE BEAUTY

Derek Harvey
CEO
Fusion Packaging

Sarah Jindal
Senior Innovation and Insights Analyst
MINTEL

Dimitri Katsachnias
CEO
AIRPARIS

IF YOU BUILD IT THEY WILL COME. THE BEAUTY OF DIGITAL

  • Date: Monday, July 30, 2018 | Time: 3:00pm – 4:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon K

Speed to market through online commerce is practically guaranteed… The process of getting from the idea generation stage, to quickly opening an online storefront, and setting up social media profiles is relatively fast but then what? If you build it, will they come? Find out how successful companies attract traffic and the right eyeballs to their site through powerful SEO campaigns. And how affiliate marketing can be a revenue-generating stream that you can easily plug into social media campaigns to monetize online referrals from beauty influencers. Affiliate marketing pros will explain best use and implementation tactics that will reward your affiliated macro influencers, help bring new sales and deliver fresh new leads.

MODERATOR

Kendra Bracken-Ferguson
Chief Digital Officer
The BrainTrust CAA-GBG Group

Auburn Berry
Sr. Manager
Sally Beauty

Matthew Capala
Founder
ALPHAMETIC

Sara Gobbo
VP of Sales
Live Story

Hosway Morbak
Social Media Influencer
GlamourByHosway

Qurate Retail Group: QVC, HSN, and zulily – THE THIRD WAY TO SHOP

  • Date: Tuesday, July 31, 2018 | Time: 10:00am – 11:00am
  • PBA Member Price: Free
  • Non-Member Price: Free
  • Location: Lagoon K

Rob Robillard is the new Vice President of Integrated Beauty at Qurate Retail Group. In this role, Rob oversees beauty for QVC, HSN and zulily – retail brands known for offering the most engaging shopping experiences by combining the best of retail, media and social. In addition to being the world leader in video commerce, Qurate Retail Group is #3 in ecommerce in North America and #3 in mobile commerce in the U.S. Join us as he discusses the challenges and opportunities ahead – and the importance of beauty in the new age of retail for the company.

Rob Robillard
Vice President of Integrated Beauty
Qurate Retail Group

BEAUTIFUL CONTENT: ENGAGING STORYTELLING AND BRAND AMBASSADORS

  • Date: Tuesday, July 31, 2018 | Time: 11:00am – 12:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Lagoon J

Everyone loves a good story and a good storyteller will always be the center of attention. This holds true both offline and online. Social media platforms thrive on engaging content. Who are today’s best storytellers and what are they doing successfully to get their stories embraced by millions of consumers?

MODERATOR

Gordon Miller
CEO
hairbrained

Andi Hadisutjipto
Founder and CEO
RIVITER

Simone Oliver
Media Partnerships
Facebook

Jess Scull
@loveforlacquer
LoveforLacquer

Conor Begley
Co-Founder & President
Tribe Dynamics

CHAT WITH SHOW ORGANIZERS

  • Date: Tuesday, July 31, 2018 | Time: 11:00am – 12:00pm
  • PBA Member Price: Free
  • Non-Member Price: Free
  • Location: Surf E

A one-hour open conversation with executives from NABE, the organizers of CPNA about what works, what needs to change and how the show will look like in the next year.

Daniela Ciocan
Marketing Director
Cosmoprof North America

Eric Horn
Show Director
Cosmoprof North America

How Influencers Are Shaping the Beauty Industry

  • Date: Tuesday, July 31, 2018 | Time: 11:00am – 12:30pm
  • PBA Member Price: Free
  • Non-Member Price: Free
  • Location: Lagoon H

Influencers and content creators have replaced traditional celebrities and entertainers as the driving force behind beauty trends and product sales. Journalists and co-hosts of the Fat Mascara podcast Jessica Matlin and Jennifer Goldstein will dig into this topic during an engaging discussion with four influencers: Yire Castillo (@yire_castillo), Alexandrea Villareal (@alexandreavillareal), Fritzie Torres (@hellofritzie), Lara Eurdolian (@prettyconnected). The panelists will discuss their content development processes, how they discover and create new trends, how they choose products to feature, what types of content gets the best engagement from their audiences, what moves product, and what works (and doesn’t work!) when they partner with beauty companies on marketing and social campaigns. They’ll also discuss how follower bots and influencer fraud have affected them and new ways companies can capitalize on influencers’ marketing power while remaining authentic to their brand and seeing a return on their investment.

MODERATOR

Jennifer Goldstein
Beauty Director
Fat Mascara

MODERATOR

Jessica Matlin
Writer, Editor, Consultant and Co-Host
Fat Mascara

Yire Castillo
@yire_castillo
435.4K Followers

Lara Eurdolian
@prettyconnected
67K Followers

Fritzie Torres
@hellofritzie
168K Followers

Alexandrea Villareal
@alexandreavillareal
64K Followers

POWER SESSIONS

FROM ANTI-AGEING TO AGE-EMBRACING: THE EVOLUTION OF AGEING IN THE BEAUTY

  • Date: Sunday, July 29, 2018 | Time: 11:30am – 12:00pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: The Annex in Bayside A

As of 2017, over a quarter of the world’s population is over age 50. As a result of the population living and working longer, the narrative of aging is changing across many industries. Trade press, manufacturers, and retailers in the beauty industry are shifting how they communicate with consumers about aging, evident in a recent shift in North America away from “anti-aging” terms to “age specialist” or “age-specific” positioning. How has the concept of aging changed in the beauty industry? How influential are aging populations in beauty markets worldwide? How will message around aging change as more of the global population grows older? Euromonitor International will examine the evolution of the age specialist segment and implications and opportunities for the beauty industry.

Kayla Villena
Beauty & Fashion Research Analyst
Euromonitor International

The K-Beauty Factor: looking ahead at what's to come

  • Date: Sunday, July 29, 2018 | Time: 12:30am – 1:00pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: The Annex in Bayside A

The Korean Beauty factor has turned the innovation cycle on its head in the beauty industry. With the introduction of unique ingredients, exponentially condensed product launch cycles, and social-media-friendly packaging, both consumers and retailers alike have fully embraced Korean Beauty as a mainstay category on vanities and retail shelves. Where is the K-beauty phenomenon headed in the beauty industry? Learn from Korean beauty expert and architect, Alicia Yoon of Peach & Lily, what is to come and how it's relevant to you.

Alicia Yoon
Korean skincare expert and the Founder
Peach & Lily

From Molecule to Cosmetic Product: How Trends Influence Scientific Ingredient Innovations in Beauty & Personal Care

  • Date: Sunday, July 29, 2018 | Time: 1:30pm – 2:00pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: The Annex in Bayside A

Beauty consumers are now more demanding of products, services, and brands than ever before. The beauty industry has been evolving: digitalization has modified the consumer purchasing journey, retail channels have shifted, new players have entered the market, and connected beauty technology has emerged. Social media platforms and personalization of everything from products to information have lowered the barrier for indie brands to enter the market. In the last 5 years, the indie brand segment grew 10% while traditional brands grew only 2%. Beauty brands are now faced with the need to provide innovative solutions to consumers in order to succeed. Join BASF in a conversation about current beauty trends and discover the journey from innovative ingredients to successful cosmetic products.

Sevgi Senel-Guler
Market Development Manager
BASF Personal Care, North America

SS20 Beauty Trends Presentation

  • Date: Sunday, July 29, 2018 | Time: 2:30pm – 3:00pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: The Annex in Bayside A

NellyRodi, an innovation and creativity agency with offices in Paris, Tokyo and New York, will present - as an exclusive to CPNA, their Spring-Summer 20 beauty trends report "New Beauty Radicalism." Find out how radicalism is disrupting the world of beauty and what trends are shining through as a result. This 30- minute session will offer examples through a diverse lens – from fashion journalism and clean beauty — to the retail experience.

Luc-Dominique DEMETTRE
VP
Nelly Rodi

Kline & Co – Top Products at Retail

  • Date: Sunday, July 29, 2018 | Time: 3:30pm – 4:00pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: The Annex in Bayside A

The internet is the fastest growing channel of distribution in the beauty industry with an average growth above 20% the past five years. The digital playing field is the ultimate leveler, with new indie brands like Huda Beauty and Kylie Cosmetics bubbling up and having equal opportunity to compete with the industry’s stalwarts. This presentation will reveal the brands and products that are winning in the digital space in the categories of skin care, makeup, and hair care, traced by Amalgam, Kline’s newly developed tool that scores beauty products based on their ranking among best-selling product listings and customer ratings and reviews across nearly 20 leading retailer websites. The presentation will also take a look at the best-scoring items from professional beauty brands, from established ones like Redken, Sexy Hair, and TIGI to relative newbies like Suavecito and Verb.

Carrie Mellage
VP
Kline & Co

Influencer Hacks and Hidden Habits to Inspire Future Product Innovation

  • Date: Sunday, July 29, 2018 | Time: 4:30pm – 5:00pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: The Annex in Bayside A

What if influencer activity could be harnessed into a crystal ball to help mine future product ideas? Preen.Me surveyed their global community of 80,000 influences for insights, hidden hacks and fringe behaviors to inspire brand product development ideation for 2019-2020. Preen.Me supplemented the survey with a Q1-Q2 2018 metadata study, analyzing millions of social conversations to confirm which trends you don’t want to miss out on!

Danya Klein
VP Brand Partnerships
Preen.Me

The Connected Beauty Product of 2050

  • Date: Monday, July 30, 2018 | Time: 11:30am – 12:00pm
  • PBA Member Price: Complimentary session
  • Non-Member Price: Complimentary session
  • Location: The Annex in Bayside A

What will smart packaging look like in 30-years from now? Get fresh perspectives from the next generation of beauty industry professionals coming out of FASHION INSTITUTE of DESIGN & MERCHANDISING. Students were challenged to come up with their connected beauty concept for 2050. See what futuristic concepts will take center stage. The session will highlight the winning idea and two runner-ups from the semester team challenges.

Lisa Hoffman
Director of the Graphic Design program
FIDM

Tina Perez
Director, Beauty Marketing & Product Development
FIDM

EVERY PACKAGE CAN TELL A STORY – WHAT’S YOURS?

  • Date: Monday, July 30, 2018 | Time: 1:30pm – 2:00pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: The Annex in Bayside A

The rise of e-commerce has allowed brands to experiment more, move faster, and be adaptive, hoping to build a future-proof business. However, this ease of shopping anywhere at any time can come at a cost of increased packaging waste, shifted from retail stores to homes. To thrive in this ‘on-demand’ era, brands have started reimagining packaging material usage and waste throughout the product lifecycle, while at the same time customers are demanding transparency on recyclability, clean processing, and sustainable sourcing. To bring this change, sustainable packaging needs to go beyond just an eco-friendly alternative and provide the desired functionality, with no need to choose one over the other. The talk will highlight trending packaging solutions that can excite, inform, and create memorable moments to strengthen consumer-brand relationships while saving the planet.

Gayatri Keskar
Senior Material Scientist
Material ConneXion

RIPPED FROM SOCIAL MEDIA: TOP PACKAGING TRENDS

  • Date: Monday, July 30, 2018 | Time: 2:30pm – 3:00pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: The Annex in Bayside A

Social listening expert RIVETER ran a visual campaign audit to find out what is trending on social media for packaging during the month of July for makeup, skincare, hair care and fragrance categories. Get the top 3 trends by category.

Andi Hadisutjipto
Founder and CEO
RIVITER

CROWNING GLORY: HOW BRANDS ARE LEVERAGING NATURAL MATERIALS FOR AUTHENTIC CONNECTIONS

  • Date: Monday, July 30, 2018 | Time: 3:30pm – 4:00pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: The Annex in Bayside A

How are brands implementing natural materials to achieve seriously sumptuous design while building a brand personality that is authentically different? Attendees will learn how to use the unique characteristics in natural materials to communicate their brand personality, differentiate themselves on shelf and delight brand fans.

Linda Casey
Editor-in-Chief
BXP Brand Experience Magazine

AUGMENTED REALITY – CREATING 3D PACKAGING

  • Date: Monday, July 30, 2018 | Time: 4:30pm – 5:00pm
  • PBA Member Price: $35
  • Non-Member Price: $40
  • Location: The Annex in Bayside A

Augmented is shaking up brand identity guides, the notion of adhering to a rigid set of brand standards, and how marketing is going about merchandising to selling their products.

Winston Hewett
Sales Executive
Bay Cities

ENTREPRENEUR ACADEMY

Entrepreneur Academy Package (All Highlights)

  • Date: Sunday, July 29, 2018 | Time: 9:00am – 5:00pm
  • PBA Member Price: $675
    (EA Package Pricing – 25% Savings) Package includes eight entrepreneurial academy classes, lunch & one 3-day CPNA ticket
  • Non-Member Price: $875
    (EA Package Pricing – 25% Savings) Package includes eight entrepreneurial academy classes, lunch & one 3-day CPNA ticket
  • Location: Lagoon H

This unique, one-day intensive conference was created to provide beauty entrepreneurs with a hands-on practical workshop that will provide them with many of the tools necessary to help them succeed. Entrepreneur Academy classes will show attendees how to turn ideas into action, build a brand, and manage financials and more. Each one-hour class features an interactive lecture from an expert on the topic followed by an interactive Q&A session. Class descriptions and a la carte class price can be found below.

HOST

Karen Young
CEO
The Young Group

Entrepreneur’s Corner: Get the real and raw story

  • Date: Sunday, July 29, 2018 | Time: 9:00am – 10:00am
  • PBA Member Price: $90
  • Non-Member Price: $130
  • Location: Lagoon H

Serial entrepreneur Alisa Marie Beyer shares her entrepreneur reality and how she worked to build and sell her latest company, Coastal Salt & Soul, within three years. Building a beauty company from scratch is brutal, with three out of four failing within the first 18 months. Many entrepreneurs suffer from near-debilitating anxiety and bleakness throughout the process. Alisa wants to inspire others with the honesty of her voice so that her story may help them. Find out how she gained access to capital, managed decision fatigue, faced cash-on-hand crisis after crisis, recovered from multiple setbacks, and finally found the right deal-maker to get the job done.

Bonus: Leveraging her knowledge gained from listening to hundreds—if not thousands—of pitch presentations, Alisa shares her “Coastal Salt & Soul” Pitch Deck, giving you the formula for what you should include in your own pitch deck.

MODERATOR

Jeb Gleason-Allured
Editor in Chief
Global Cosmetic Industry Magazine

Alisa Marie Beyer
Founder & CEO
LemonTree Partners

Bruce Kowalsky
FOUNDER
Beauty Partners, LLC.

The Core of a Brand Strategy

  • Date: Sunday, July 29, 2018 | Time: 10:00am – 11:00am
  • PBA Member Price: $90
  • Non-Member Price: $130
  • Location: Lagoon H

Every business is hoping to build strong brands, but for many entrepreneurs there is often a rush to dive into tactical elements (logo, website, initial marketing plans) before developing a brand core that can help align the entire organization, from marketing and communications to supply chain and operations. This session will work through strategies and templates to develop a brand core that can act as an operating system to help grow your brand and company.

Matthew Quint
Director, Center on Global Brand Leadership
Columbia Business

Crafting A Simply Great Product

  • Date: Sunday, July 29, 2018 | Time: 11:00am – 12:00pm
  • PBA Member Price: $90
  • Non-Member Price: $130
  • Location: Lagoon H

Managing the Product Development process is complicated, but critical to a brand's success. Dealing with Contract Manufacturers can be daunting and making decisions about ingredients, packaging, costs and product testing seems overwhelming for the uninitiated. This workshop will provide guidelines and the right questions to ask when creating your winning product. It’s the package that draws the initial purchase but it’s the formula and performance of a product that gets you the repeat purchase.

Karen Young
CEO
The Young Group

Destination: Exit Point. Investor’s Corner

  • Date: Sunday, July 29, 2018 | Time: 12:00pm – 1:00pm
  • PBA Member Price: $90
  • Non-Member Price: $130
  • NOTE: Lunch provided to package attendees only
  • Location: Lagoon H

Does the way you want to exit the company drive how you setup your company? What will make your business more enticing to investors and what type of criteria and checkmarks must you meet to secure funding? Find out the top items that investors at various levels look for when reviewing a possible investment. Come ask questions, network and walk away with specific actionable insights.

HOST

Richard Kestenbaum
Contributor
Forbes.com

Ralph Azrak
Founder
Maguire Venture Capital

Victor Azrak
Founder
Maguire Venture Capital

Brian Gaister
Co-Founder & CEO
Pennington Partners & Co

Brian Locklear
PRINCIPAL
Beechwood Capital

Akshay Shetty
Co-CEO
Combe Inc

Andrew Shore
Managing Director
Moelis & Co.

Alicia Sontag
Partner
Prelude Growth Partners

Clara Viale
Associate
Fernbrook Management

Win Shelf Space: An Insider's View From A Department Store Veteran

  • Date: Sunday, July 29, 2018 | Time: 1:00pm – 2:00pm
  • PBA Member Price: $90
  • Non-Member Price: $130
  • Location: Lagoon H

How do you ace the initial meeting with a prospective national retail chain? Get unfiltered insights from a well-respected department store veteran exec who’ll touch upon all key points you should be well versed on. From what a buyer wants to hear and see, to how you can best present your brand and what will make your brand most attractive to how you’ll follow-up post meeting no detail will be left out.

Barbara Zinn Moore
President
Barbara Zinn Moore Associates

SEO Masterclass: Build and Optimize your Online Beauty Business

  • Date: Sunday, July 29, 2018 | Time: 2:00pm – 3:00pm
  • PBA Member Price: $90
  • Non-Member Price: $130
  • Location: Lagoon H

In this session, the leading SEO-industry speaker, author and entrepreneur, Matthew Capala, will share the latest SEO and content marketing techniques to get your online beauty business from where you are to where you need to be. From choosing the right website software to actionable SEO strategies, you’ll leave this session with the knowledge and tools to maximize your visibility on Google, boost your online traffic, accelerate leads, and improve sales. Join Matthew for this dynamic masterclass to learn how successful beauty brands have leveraged SEO strategies to win big and get under-the-hood insights to his favorite tactics, including his years of experience consulting the leading beauty brands, including L’Oreal and Makeup.com.

Matthew Capala
Founder
Alphametic

Understanding Amazon and its Impact on Your Business

  • Date: Sunday, July 29, 2018 | Time: 3:00pm – 4:00pm
  • PBA Member Price: $90
  • Non-Member Price: $130
  • Location: Lagoon H

Learn from the industry leader in marketplace sales and expertise with over $500million in revenue and 10 years of experience on Amazon.com. Learn the in and outs to building a successful business including how insights on how Amazon.com works, different principles and terminology to use when discussing Amazon.com, common frustrations and solutions regarding Amazon specific to the beauty industry, and lastly what you can do to protect/insulate your businesses from the challenges that come with doing business o Amazon.
Engagement: Polling w/ gamification with top 3 winners getting a prize

Keri Rhodes
Director of Marketing
Marketplace Growth Partners, a division of etailz, Inc.

Social Media Soundbites That Spell Trouble

  • Date: Sunday, July 29, 2018 | Time: 4:00pm – 5:00pm
  • PBA Member Price: $90
  • Non-Member Price: $130
  • Location: Lagoon H

Today’s hottest beauty brands leverage social media and influencers to connect with consumers and create brand sentiment and online sales. As consumer are paying attention to this online chatter so are the FCC and FDA who have caught on to the industry and have issued a flurry of notices, warning letters and fines against beauty industry players. Find out how to use social media communication in a smart way and learn what can get your company in trouble.

Sharon Blinkoff
Counsel at Locke Lord LLP
Locke Lord LLP

PBA SPONSORED EDUCATION

Generation Z

  • Date: Sunday, July 29, 2018 | Time: 2:00pm – 3:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Surf E

By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.

Michelle Fenstermaker
Strategy Director
FITCH

The Real You: An Authentic Approach to Differentiating Online

  • Date: Monday, July 30, 2018 | Time: 8:30am – 9:45am
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Surf E

With the rapid rise of online competition, as well as fast-changing customer expectations, the pressure is on to provide the same kind of support to your customers online as you do in-person. After all, you are the link between your customers and the brands they count on to serve their clientele. They turn to you for what they need to know about the newest product, techniques, and more. How are you translating that relationship online, and how can you avoid being just another “me too”? Join fellow distributors from across the country for PBA’s Distributor Workshop to discuss how to take an authentic, real-you approach to attract, engage and convert new prospects online, as well as build stronger relationships with your existing customers.

Lindsay Konzak
Founder & President
3 Aspens Media

Influence vs. Influencer

  • Date: Monday, July 30, 2018 | Time: 11:00am – 12:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Surf E

A moderated panel discussion on the trends, opportunities and best practices that have taken the professional salon industry by storm. Featuring a panel of leading professional beauty influencers and social media experts.

MODERATOR

Gordon Miller
CEO
Hairbrained

Leysa Carrillo

(@leysahairandmakeup)

Shelley Gregory

(@shelleygregoryhair)

Chelsea James

(@chelseavonnejames)

Ashlee Levitch

(@Bangstyle)

NSF INTERNATIONAL COSMETICS COURSE

Regulatory Requirements for Cosmetics: U.S.A

  • Date: Saturday, July 28, 2018 | Time: 9:00am – 5:00pm
  • Price: $995.00
  • Location: Surf B

This unique, one-day course, will provide attendees with the tools necessary to bring their cosmetic products to market, while ensuring compliance with U.S. regulatory requirements. Topics covered will include:

How to choose a good manufacturer

  • Sufficient raw material information requirements
  • Formulation approvals
  • Testing your product
  • Building a formula dossier
  • Closing data holes before production
Hot topics such as advertising claims, unique laws in the U.S., organic/natural standards, labeling requirements (cosmetic and OTC), and FDA registrations will also be covered.

Attendees will be afforded the opportunity to discuss and practice in round table exercises with industry experts.

HOST

Mo Lovelace

ISO 22716 GMPs for Cosmetic and Personal Care Professionals

  • Date: Monday, July 30, 2018 | Time: 9:00am – 5:00pm
  • Price: $ 1,100.00
  • Location: Surf B

This 1 day course will train you to identify regulatory non-compliances before they become an issue, minimizing risk and adding measurable value to manufacturing process. Attendees will achieve an in-depth understanding of globally recognized ISO 22716 standards, along with the U.S. FDA’s recently updated draft guidance for cosmetics manufacturing. Tangible, real-world case studies of workplace situations, one-on-one interaction as well as a mix of lectures and group exercises will maximize your learning and retention of the material. Attendees will be awarded certificate of completion, demonstrating their expertise to current and future employers.

Jan Warner