Dossier

BRAND INSPIRATION:

Sergio Tache created Dossier to offer luxury fragrances at affordable prices by reducing marketing costs while maintaining quality with scents made in Grasse, France. Most products are priced under $50, making high-end fragrances accessible to younger consumers who can’t afford $500 perfumes.

MARKET DISRUPTION:

The Impressions Collection gained popularity through TikTok, especially Ambery Saffron which compares to Baccarat 540. The growing acceptance of “dupes” led to partnerships with major retailers—Dossier is now available chainwide at Walmart and expanding to all CVS stores by September. In 2023, they launched their first Originals Collection.

COSMOPROF NORTH AMERICA SUCCESS:

Miami marked Dossier’s exhibition debut, allowing consumers to experience their scents in person. Their booth became one of the busiest at the event, featuring an engraver offering personalized mementos. They successfully connected with hundreds of buyers and plan to exhibit at Cosmoprof North America Las Vegas on July 15-17, 2025 at the Mandalay Bay Convention Center.