This year at Cosmoprof North America, leading beauty editors and influencers participated in our Press Zone and scouted the show floor to see the latest trends among our exhibitors.
Beauty Editors/Directors:
Megan Decker | Beauty Editor, Refinery29
D’Shonda Brown | Beauty & Style Editor, Essence
Nicole Wieder | Director, Business Development, NewBeauty
Influencers:
Mary Boyadzhyan | Influencer, @mehreemakeup
Loreen Hwang | Influencer, @coucoujolieblog
Alexis Martinez | Influencer, @theglamjesus
Diana Nguyen | Influencer, @ricekittynails
Bekah Sun | Influencer, @bekah_sun
See their official picks of their favorite brands!
BEAUTY EDITOR/DIRECTOR PICKS
Megan Decker’s Picks (Refinery29)
La Luer: La Luer’s Facial Treatment System makes technology-infused facials quick, accessible, and highly effective.
Fresh Face Skin Care: Fresh Faced Skin Care is a scientific approach to resolving an array of skincare concerns including acne, aging, rosacea, and hyperpigmentation.
D’Shonda Brown’s Picks (Essence)
Just Beauty CBD: CBD is an exciting vegan discovery for those who are ‘canna-curious’ about nature’s superpower ingredient. our plant-powered conscious skincare is infused with nutrient-rich, organic full-spectrum CBD in concentrated waterless formulas to provide potent skin goodness!
Ceylon: Skincare is more than fighting acne. Ceylon leaves your skin feeling healthy and nourished. Male beauty comes from doing it your own way. Great skin
Nicole Wieder’s Picks (NewBeauty)
KOVO Essentials: KOVO Essentials is the first plant-based skincare line to incorporate CBD & Probiotics into a skincare formula. We believe beauty begins the moment you decide to embrace aging and live a healthy lifestyle inside and out. Shielded Beauty A new category in skincare has emerged, where safety is our top priority. Meet Shielded Beauty, an innovative brand that safeguards and defends your skin from harmful airborne impurities and environmental aggressors
Shielded Beauty: A new category in skincare has emerged, where safety is our top priority. Meet Shielded Beauty, an innovative brand that safeguards and defends your skin from harmful airborne impurities and environmental aggressors.
BEAUTY INFLUENCER PICKS
Loreen Hwang’s Picks (@coucoujolieblog)
Perlier: Indulge your nature with feel-good ingredients that pair scientific value to the best characteristics of pleasure, taste and fragrance.
May 11: Created by renowned hair stylist Romina Manenti, MAY11 is a line of luxurious, all-natural hair care essentials that deliver professional level results. This means uncompromising, easy to use, nutrient-rich treatments that transform your hair at the deepest level, for healthy, beautiful hair every day.
Alexis Martinez’s Picks (@theglamjesus)
Eva NYC: Eva NYC represents the duality found in real women. We stand for a community that embraces a (beauty) lifestyle that is un-regimented, fun and free.
ROZURI by Maya: ROZURI by Maya is a luxury skin care brand sustainably sourced and wild harvested in Africa and manufactured in France with scientifically backed active ingredients.
Mary Boyadzhyan’s Pick (@mehreemakeup)
AER: AER is a global technology company with an aim to disrupt and reinvent hair care tools, seamlessly bridging the gap between beauty and technology. Our goal is to create smart, innovative, battery operated products that are both high performing and eco-friendly, while freeing consumers from the hassle of cords.
Diana Nguyen’s Picks (@ricekittynails)
Cutie Oils: Cutie Oils are a natural, cruelty free, vegan cuticle oil. Available in two scents, MIA & OLIVINE, they feature cheeky branding, luxe packaging, and truly addictive fragrances.
ESW Beauty: ESW Beauty’s formula is guaranteed to be non-toxic and will never contain toxic ingredients such as parabens, phthalates, synthetic fragrances, formaldehyde, and sulfate detergents. Elina chose raw juices as her theme for their first line because they were a huge part of her clean living journey and is one of her favorite drinks.
Bekah Sun’s Picks (@bekah_sun)
Joon Haircare: The idea for Joon came from childhood summers spent at their Persian grandmother’s kitchen table learning about her homemade beauty rituals and their grandfather’s spice company. The mixture of scents and flavors inspires plant-based product infusions featuring saffron, rose and pistachio.
Fortify Skincare: Fortify+ is the only solution on the market that offers premium facial skincare + natural pathogen fighting power in 1. Nourish your skin. Protect your health.
Categorized in: Trends/Insights