Prominent online influencers have their say from the lavish offering of beauty products from exhibiting companies
Las Vegas, NV (August 29, 2018) – Cosmoprof North America (CPNA), the leading business to business beauty event, has announced this year’s beauty products favored by the 2018 TRENDSCOUTS PROGRAM members sampling the show’s floors over the course of exciting and memorable 3 days. CPNA’s main goal is to bring to the beauty world and those interested in this fascinating space, novel products and global trends. To achieve this, the award-winning event invites each year a group of beauty and fashion influencers under the program TRENDSCOUTS that ensures that the interested audience is reached on all online and social platforms. This program ensures face-to-face contact and dialogue between manufacturers, beauty products retailer and leading online influencers who, in turn, offer access to their respective online followers – the beauty consumers.
This year 6 participating TRENDSCOUTS were invited to evaluate over 1,400 exhibitors and each was able to recognize up to five products they loved the most and deemed worthy of being the next best thing in the beauty world.
This year’s TRENDSCOUT partakers included: Yire Castillo @yire_castillo 500k+ followers | Alina Khan @makeupbyalinna 2M + followers | Hosway Morbak @glamourbyhosway 201k+ followers | Jessica Scull @loveforlacquer 259k+ followers | Fritzie Torres @hellofritzie 125k+ followers | Alexandrea Villareal @alexandreavillareal 64k+ followers.
Accumulating a community of 3.5 million followers between them, these beauty personalities, were each assigned a section of the 293,306 sqf (27,249 sqm) CPNA floor, reporting daily on the products they found and the event activities unfolding throughout the entire duration of show. Over the course of the 3-day event, the TRENDSCOUTS generated 116,674 likes and 1,432 comments, with a total of 224 combined posts.
2018 TRENDSCOUTS PICKS:
Yire Castillo @yire_castillo
- American International Industries | Ardell Wispies 600 Black | www.ardelllashes.com
- Kupa Incorporated | Mani Pro Passport | www.kupainc.com
- Akzentz | Gel Play Glitter Shifter in Coral Reef | www.akzentz.com
- Abib | Hydration Gel Water Tube | www.b2link.co.kr/en/
- Pestle and Mortar | Recover Eye Cream | www.pestleandmortar.com/us/
Alina Khan @makeupbyalinna
- Just Case USA Inc. | Pink Krystal Makeup Case | www.justcaseusa.com
- Michael Todd | Sonic Blend Makeup Brush | www.michaeltoddbeauty.com
- Purlisse | Watermelon Sheet Mask | www.purlisse.com
- Melanie Mills | Gleam Body Radiance | www.melaniemillshollywood.com
- Rootflage | RootFlage | www.rootflage.com
Hosway Morbak @glamourbyhosway
- Hue for Every Man | Awakening Mist | www.hueforeveryman.com
- Atzen | Vita C Serum | www.atzen.com
- AB Skincare | Facial Cleanser | www.abskincare.com
- Michael Todd | SonicSmooth Dermaplaning System | www.michaeltoddbeauty.com
- Mehron Cosmetics | 12 Color Contour Kit | www.mehron.com
Jessica Scull @loveforlacquer
- Breakup to Makeup | Lipstick Bag | www.breakupstomakeup.com
- Lucy B’s | Bronzing Shimmer Oil | www.lucybsbeauty.com
- Dope Naturally | Bawdy Masks | www.dopenaturally.com
- Baublerella | Bling Brush | www.baublerella.com
- Better Skin Co. | Better Skin Glamour Drops | www.thebetterskinco.com
Fritzie Torres @hellofritzie
- Helen of Troy | Revolutionary 1
- Ionic Salon Flat Iron | www.hottools.com
- KC Professional | No Nothing Hairspray | www.kcprofessionalusa.com
- Lumaveil Beauty | Colorsmart Correcting Foundation | www.lumaveilbeauty.com
- Lux Light | Travel Light | www.travellightcollection.com
- MMP Solutions | Maskerade | www.mmp-solutions.com
Alexandrea Villareal @alexandreavillareal
- Sutra Beauty | New Infused Iron | www.sutrabeauty.com
- CLICS | Mixing Bowl | www.clicscolors.com
- Saffron Secret | Saffron Hair Oil | www.saffronsecret.com
- Bio Ionic | OnePass® Pro Styling Iron | www.bioionic.com
- Ebin New York | Radiant Glitter | www.ebinnewyork.com