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FROM ANTI-AGEING TO AGE-EMBRACING: THE EVOLUTION OF AGEING IN THE BEAUTY
As of 2017, over a quarter of the world’s population is over age 50. As a result of the population living and working longer, the narrative of aging is changing across many industries. Trade press, manufacturers, and retailers in the beauty industry are shifting how they communicate with consumers about aging, evident in a recent shift in North America away from “anti-aging” terms to “age specialist” or “age-specific” positioning. How has the concept of aging changed in the beauty industry? How influential are aging populations in beauty markets worldwide? How will message around aging change as more of the global population grows older? Euromonitor International will examine the evolution of the age specialist segment and implications and opportunities for the beauty industry.
Beauty & Fashion Research Analyst
SS20 Beauty Trends Presentation
NellyRodi, an innovation and creativity agency with offices in Paris, Tokyo and New York, will present – as an exclusive to CPNA, their Spring-Summer 20 beauty trends report “New Beauty Radicalism.” Find out how radicalism is disrupting the world of beauty and what trends are shining through as a result. This 30- minute session will offer examples through a diverse lens – from fashion journalism and clean beauty — to the retail experience.
Influencer Hacks and Hidden Habits to Inspire Future Product Innovation
What if influencer activity could be harnessed into a crystal ball to help mine future product ideas? Preen.Me surveyed their global community of 80,000 influences for insights, hidden hacks and fringe behaviors to inspire brand product development ideation for 2019-2020. Preen.Me supplemented the survey with a Q1-Q2 2018 metadata study, analyzing millions of social conversations to confirm which trends you don’t want to miss out on!
VP Brand Partnerships
Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - [email protected] | Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere Cosmoprof S.p.a. – Milan – Italy – ph. +39.02.796.420 – fax +39.02.795.036 [email protected] | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. – Milan – Italy – ph. +39.02.796.420 – fax +39.02.795.036 – [email protected]
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