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FROM ANTI-AGEING TO AGE-EMBRACING: THE EVOLUTION OF AGEING IN THE BEAUTY
As of 2017, over a quarter of the world’s population is over age 50. As a result of the population living and working longer, the narrative of aging is changing across many industries. Trade press, manufacturers, and retailers in the beauty industry are shifting how they communicate with consumers about aging, evident in a recent shift in North America away from “anti-aging” terms to “age specialist” or “age-specific” positioning. How has the concept of aging changed in the beauty industry? How influential are aging populations in beauty markets worldwide? How will message around aging change as more of the global population grows older? Euromonitor International will examine the evolution of the age specialist segment and implications and opportunities for the beauty industry.
Beauty & Fashion Research Analyst
From Molecule to Cosmetic Product: How Trends Influence Scientific Ingredient Innovations in Beauty & Personal Care
Beauty consumers are now more demanding of products, services, and brands than ever before. The beauty industry has been evolving: digitalization has modified the consumer purchasing journey, retail channels have shifted, new players have entered the market, and connected beauty technology has emerged. Social media platforms and personalization of everything from products to information have lowered the barrier for indie brands to enter the market. In the last 5 years, the indie brand segment grew 10% while traditional brands grew only 2%. Beauty brands are now faced with the need to provide innovative solutions to consumers in order to succeed. Join BASF in a conversation about current beauty trends and discover the journey from innovative ingredients to successful cosmetic products.
Market Development Manager
BASF Personal Care, North America
SS20 Beauty Trends Presentation
NellyRodi, an innovation and creativity agency with offices in Paris, Tokyo and New York, will present – as an exclusive to CPNA, their Fall-Winter 2019/2020 beauty trends report “New Beauty Radicalism.” Find out how radicalism is disrupting the world of beauty and what trends are shining through as a result. This 30- minute session will offer examples through a diverse lens – from fashion journalism and clean beauty — to the retail experience.
Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - [email protected] | Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - [email protected] - for info: ph. +39.02.796.420 - fax +39.02.795.036 - [email protected] | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - [email protected]
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