EDUCATION

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Generation Z

  • Date: Sunday, July 29, 2018 | Time: 2:00pm – 3:30pm
  • PBA Member Price: $50 until June 29; $60 beginning June 30
  • Non-Member Price: $65 until June 29; $75 beginning June 30

By 2020, today’s teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z – the most culturally diverse, digitally connected generation to date and retail’s biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.

Lynelle Grimes

FITCH