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The Connected Beauty Product of 2050
What will smart packaging look like in 30-years from now? Get fresh perspectives from the next generation of beauty industry professionals coming out of FASHION INSTITUTE of DESIGN & MERCHANDISING. Students were challenged to come up with their connected beauty concept for 2050. See what futuristic concepts will take center stage. The session will highlight the winning idea and two runner-ups from the semester team challenges.
Director of the Graphic Design program
Director, Beauty Marketing & Product Development
EVERY PACKAGE CAN TELL A STORY – WHAT’S YOURS?
The rise of e-commerce has allowed brands to experiment more, move faster, and be adaptive, hoping to build a future-proof business. However, this ease of shopping anywhere at any time can come at a cost of increased packaging waste, shifted from retail stores to homes. To thrive in this ‘on-demand’ era, brands have started reimagining packaging material usage and waste throughout the product lifecycle, while at the same time customers are demanding transparency on recyclability, clean processing, and sustainable sourcing. To bring this change, sustainable packaging needs to go beyond just an eco-friendly alternative and provide the desired functionality, with no need to choose one over the other. The talk will highlight trending packaging solutions that can excite, inform, and create memorable moments to strengthen consumer-brand relationships while saving the planet.
Senior Material Scientist
RIPPED FROM SOCIAL MEDIA: TOP PACKAGING TRENDS
Social listening expert RIVETER ran a visual campaign audit to find out what is trending on social media for packaging during the month of July for makeup, skincare, hair care and fragrance categories. Get the top 3 trends by category.
Founder and CEO
FAST BEAUTY, SPEED TO MARKET
Fast to market is the new model of getting brands developed and into the hands of consumers. Long gone are the thousand days of getting a product to market. Smart beauty manufacturers are utilizing online listening tools to discern the quickly change pace of influencers and are using local US based facilities to create small limited production runs- so in the time-span of a few months the products can hit the market. What does this mean to brand developers, suppliers and manufacturers? How can you leverage this model to develop your products faster and in a more efficient way? Lear from case studies presented and bring your own
questions to this open panel discussion.
Editor in Chief
Beauty Packaging Magazine
CEO & CO-Founder
Senior Innovation and Insights Analyst
CROWNING GLORY: HOW BRANDS ARE LEVERAGING NATURAL MATERIALS FOR AUTHENTIC CONNECTIONS
How are brands implementing natural materials to achieve seriously sumptuous design while building a brand personality that is authentically different? Attendees will learn how to use the unique characteristics in natural materials to communicate their brand personality, differentiate themselves on shelf and delight brand fans.
BXP Brand Experience Magazine
AUGMENTED REALITY – CREATING 3D PACKAGING
Augmented is shaking up brand identity guides, the notion of adhering to a rigid set of brand standards, and how marketing is going about merchandising to selling their products.
Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - [email protected] | Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - [email protected] - for info: ph. +39.02.796.420 - fax +39.02.795.036 - [email protected] | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - [email protected]
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