Discover Green is a section for brands dedicated to green, eco-friendly, clean, organic, and/or natural products in beauty, showcasing novel ideas from beauty marketers in the growing environmentally conscious market. Strategically located to allow the best visibility and foot traffic, each space will be tastefully designed and fully furnished to distinguish the area from the rest of the show floor. Discover Green will once again be curated by Mary Bemis, a spa media entrepreneur who specializes in start-ups.
Features:
- A personalized curated display area with a nature-inspired layout
- Located in a prime location with a large traffic source
- Dedicated marketing pre-show programs, with preferred access to our PR and marketing team to maximize your exposure
- Participation in goody bags distributed to trade media and VIP buyers
TO QUALIFY, A BRAND MUST BE:
- Positioned as a clean, eco-friendly brand with organic and/or natural products that are free of: Coal Tar Dyes, Formaldehyde, Fragrance/Parfum, Hydroquinone, Microbeads, Oxybenzone, Parabens, PEG compounds, Petrolatum, Phthalates, Sulfates, Talc, and Triclosan
- New to U.S. market or with a limited retail footprint
- Financially secure to ensure distribution rollout costs
- Sophisticated, unique, innovative
- Ready to launch and able to submit finished products by February 2022
For participation inquiries please email
libby.griffiths@informa.com
About Our Discover Green Curator, Mary Bemis
Mary Bemis is a spa media entrepreneur who specializes in start-ups. She is currently the Founder and Editorial Director of Insider’s Guide to Spas. Mary has worked as the founding editor-in-chief for American Spa, co-founder and editor-in-chief of Organic Spa magazines, and on the launch teams of Luxury SpaFinder and New Beauty magazines. As a former director of the International Spa Association and the New York Spa Alliance, Mary serves on the advisory committee of the Advanced Spa Therapy Education Certification Council (ASTECC).