FROM ANTI-AGEING TO AGE-EMBRACING: THE EVOLUTION OF AGEING IN THE BEAUTY
As of 2017, over a quarter of the world’s population is over age 50. As a result of the population living and working longer, the narrative of aging is changing across many industries. Trade press, manufacturers, and retailers in the beauty industry are shifting how they communicate with consumers about aging, evident in a recent shift in North America away from “anti-aging” terms to “age specialist” or “age-specific” positioning. How has the concept of aging changed in the beauty industry? How influential are aging populations in beauty markets worldwide? How will message around aging change as more of the global population grows older? Euromonitor International will examine the evolution of the age specialist segment and implications and opportunities for the beauty industry.
Beauty & Fashion Research Analyst
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