Cosmetic Trade Show Education and Guest Speakers

Professional business development plays a key role in nurturing the next generation of industry leaders. It also allows experienced managers and business entrepreneurs to refine their current skills as well as acquire new information needed to keep pace with all the new developments.

Look Back, Look Ahead, Look Within

Date: Sunday July 18th, 2010 3:30pm - 5:00pm
Venue: Packaging Lounge Education Conference Room
Price: $30 & after June 21 $40; PBA Members $20 & after June 21 $30

Consumer perception of exclusivity, luxury and well-being are changing the shape of the beauty industry. New opportunities can be found through a focus on lifestyle, functional benefits and value, but brand owners must reconsider marketing strategies and focus on establishing a greater emotional bond through more personalized marketing and brand awareness. As patterns and habits change, where are the opportunities for those brands looking to capture the imagination of consumers seeking simpler beauty solutions? What are the opportunities for the brands targeting consumers that are seeking the most technically advanced formulations? What are the implications for retailing?

PBA Symposium

Date: Monday, July 19, 2010

7:30am – Breakfast

8:00am – 9:45am – Business Forum

Venue: PBA Symposium Lounge
Price: before June 21: PBA Members - $50 | Non-Members - $75;
after June 21: PBA Members - $60 | Non-Members - $85

Join industry thought leaders at the Professional Beauty Association’s Annual Business Forum to explore the trends shaping today’s industry and how PBA is responding.

About Susan Scott

Susan Scott is a best-selling author and leadership development architect who has enabled top executives worldwide for two decades to engage in vibrant dialogue with one another, their employees, and their customers. A recognized thought leader in the global business community, Susan and her company are committed to large-scale and individual transformation through the principles set forth in Susan’s books and her company’s customized corporate training programs. Her book “Fierce Conversations — Achieving Success at Work and in Life, One Conversation at a Time” was published in 2002 in four countries and was listed on The Wall Street Journal and UPI best seller lists, and was one of USA TODAY’S top 40 business books of 2002. Her second book “ Fierce Leadership: A Bold Alternative to the Worst “Best” Practices of Business Today” was published in 2009. In its debut week, the book was listed on The Wall Street Journal and The New York Times best seller lists.

Get your signed copies of Susan’s best-selling books at the PBA Symposium Bookstore in the PBA Symposium Lounge!

The Professional Beauty Association strives to advance the professional beauty industry by providing its members with business tools, government advocacy, education, networking, events and more to ensure business and career success with integrity. PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers and beginning in 2010, licensed professionals with the addition of the National Cosmetology Association (NCA). Learn more about PBA at the Annual Business Forum or by visiting the PBA booth on the show floor.

Niche Breakthrough Ideas and How They Come to Life

Date: Monday July 19th 2010, 11:00am – 12:30pm
Venue: Pavilion D Educational Conference Room
Price: $30 & after June 21 $40; PBA Members $20 & after June 21 $30

ICMAD invites members and guests exhibiting at or attending Cosmoprof North America in Las Vegas to attend a networking breakfast on July 20 to hear about the latest legislative and regulatory “Hot Topics.” Cosmetics and personal care products have attracted increased scrutiny from both federal and state governments and consumer activist group. Carl Geffken, Carl Geffken Consultants, ICMAD Vice President and Technical/Regulatory/Legislative Committee Chair, will provide a brief update on what is happening in the cosmetics regulatory world both at home and overseas. He will be available to answer your specific questions about issues important to your business.

ICMAD member companies may send up to two people at no cost. All others will pay $25 per person.

Be sure to stop by ICMAD's booth, A15393, during the show and “Ask the Experts” about your technical and regulatory issues.

For more information contact ICMAD at 800-334-2623

Behind the Retail Door - The Reality Check

Date: Monday July 19th 2010 11:00am – 12:00pm
Venue: Packaging Lounge Education Conference Room
Price: $30 & after June 21 $40; PBA Members $20 & after June 21 $30

Straight talk from retailers-turned-consultants on the opportunities that lie ahead for beauty suppliers in the down economy. Hear their perspective on what is possible for small brands in today’s cutthroat retail climate. Where are specialty, drug and department stores headed and what are they looking for? Listen to candid feedback on where the beauty business is trending and what this panel of industry leaders is doing to guide suppliers since their departure from their retail positions.

Private Label Marketing and Packaging-Finding The Mix that Maximizes ROI

Date: Monday July 19th 2010, 1:30pm – 3:00pm
Venue: Packaging Lounge Educational Conference Room
Price: $30 & after June 21 $40; PBA Members $20 & after June 21 $30

This session is designed to help navigate the nearly limitless combinations of marketing and packaging options available to new or existing brands. Our panelists will explore what has worked, what hasn’t worked and provide a glimpse of what will work when it comes to launching your own brand or project for a leading retailer. Private brands and retail brands are growing faster and more sophisticated on a daily basis, so if you thinking of heading in that direction, you better be prepared. Our industry experts in the fields of manufacturing, marketing design, packaging and retailing will share their perspective on finding the right mix for your business.

Las Vegas Spa Association Spa Director Panel

Date: Monday July 19th 2010, 3:30pm – 4:30pm
Venue: Pavilion D Education Conference Room
Price: Complimentary Access to All Attendees

Las Vegas is home to some of the largest destination resort spas in the country; join the LVSA panel of spa directors from some of those famed spas as they discuss some key issues interesting to those wanting to break into this unique marketplace. Topics covered will be:

Las Vegas Spa Director 101: What we do.
Buying: hard goods, soft goods and retail
Advice for Vendors

CEO Summit for the Professional Industry – Beauty Never fades the pulse of the industry

Date: Monday July 19th 2010 3:30pm - 4:30pm
Venue: Packaging Lounge Education Conference Room
Price: $30 & after June 21 $40; PBA Members $20 & after June 21 $30

In the midst of a turbulent economic climate and a hard-hitting recession, the beauty industry has found itself at a crossroad. Join Ann Mincey as she moderates a CEO forum to discuss the current state of the beauty industry. Listen to candid feedback on where the beauty business is trending and what this panel of industry leaders is doing to change the look of beauty and beyond.

Increasing Revenue with Social Networking

Date: Tuesday July 20th 2010 11:00am – 12:00pm
Venue: Packaging Lounge Education Conference Room
Price: $30 & after June 21 $40; PBA Members $20 & after June 21 $30

This session is designed to help attendees – business owners in various aspects of the beauty industry – increase revenue by utilizing various aspects of social media and networking. Our panelists will discuss what has and what has not proven effective in the past. They will also explore up and coming trends in mobile marketing, online consumer communities and social media channels. Attendees will greatly benefit from the shared successes and experiences our panelists bring to the session, and they will be introduced to the extensive options to utilize social networking. Moderator: Romy Schorr, MS Beauty Blogger and Lifestyle Trends Expert, Blog: www.RomyRaves.com.

PBA Workshop; Ultimate Spa Tour

Date: Tuesday, July 20, 2010
Time: 8:00am - 12:30pm
Price: PBA Members - $199.00 | Non-Members - $209.00

Learn leading-edge trends and services from the newest spas in Las Vegas. The interactive Ultimate Spa Tour will inspire you to discover new ways to take your business to the next level by highlighting the latest therapies in skincare, massage therapy, hairstyling, makeup, fitness, wellness seminars, nutrition and overall health and introduce you to leading edge thinkers, concepts, and technology. During the tour, facilitators will guide your learning experience with research facts, market trends, and interactive exercises.

Distributor Forum: Training New Distributor Sales Consultants

Date: Tuesday, July 20, 2010; 8:00 a.m. - 10:00 a.m.
Venue: Pavilion D Educational Conference Room
Price: Complimentary Access to All Attendees

This session is designed to teach through panel and peer discussions, how to engage and manage your distributor sales consultants within your work force. Learn tools of the trade and best practices that will facilitate a more efficient and effective consultant. You will also be introduced to Beauty U - PBA’s newest online training program for new DSCs. This four course online training program is designed specifically to train and encourage the growth potential of your new DSCs. The Beauty U program includes a series of training modules designed to educate your DSCs on everything from building ideal business vision to understanding basic hair color and using industry-specific techniques to maximize sales. This program is the industry’s first “non-product” sales training program for new DSCs.