A multitude of events created with one primary goal: allowing you to establish new contacts, strengthen existing relationships or renew old business connections.

Welcome Reception

  • Date: Saturday, July 8, 2017 | Time: 6:00pm - 8:00pm
  • Price: $25 until June 9 | $50 beginning June 10
  • Location: Oceanside CD Ballroom
  • *Trade Show Ticket Required to Attend

Attend the welcome reception and network with distributors, retailers, and international buyers. This is great opportunity to connect with potential partners before the show begins. Complimentary hors d’oeuvres and cash bar. Trade show ticket purchase required to attend.


  • Date: Saturday, July 8, 2017 | Time: 7:00pm - 8:00pm
  • Location: Mandalay Ballroom EFGH Ballroom


  • Date: Saturday, July 8, 2017 | Time: 8:00pm - 10:00pm
  • Location: Mandalay Ballroom IJKL Ballroom

City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. The professional beauty industry gathers at PBA Beauty Week for dinner and an awards ceremony to honor one of the industry’s leaders with the Spirit of Life Award, City of Hope’s most prestigious honor, for their outstanding business and philanthropic achievements. This year’s award is honoring Mr. Mark Spinks, President, CosmoProf/BSG. For more information and to register for this event, Click Here visit

Mark Spinks

PBA Business Forum featuring Earvin "Magic" Johnson

Understand Your Customer and Over Deliver

  • Date: Sunday, July 9, 2017 | Breakfast : 7:30am | PBA Business forum: 8:00am – 9:45am
  • PBA Member Price: $50 until June 9 | $60 beginning June 10
  • Non-Member Price: $75 until June 9 | $85 beginning June 10
  • *Price includes buffet breakfast
  • *Trade Show Ticket Required to Attend

The Professional Beauty Association’s (PBA) Business Forum provides an overview of the key trends and issues affecting the beauty industry as well as an update of PBA’s initiatives. Join Steve Sleeper, PBA Executive Director and Reuben Carranza, Group President: R+Co & V76, Luxury Brand Partners as they provide an update on the transformational work being done as part of the association’s 2020 Strategic Roadmap. Sleeper will also share information about the Future of the Beauty Industry Coalition (FBIC).

Following the PBA Update, be inspired by keynote speaker Earvin “Magic” Johnson. Magic has become one of the most powerful African-American businessmen in the world. He has successfully parlayed his skills and tenacity on the court into the business world, propelling his company to become one of the most visible brands in urban America. Magic will share his success in his address “Understand Your Customer and Over Deliver.”

To purchase tickets to the PBA Business Forum please visit probeauty.org/beautyweek.

Earvin “Magic” Johnson
Keynote Speaker

Steve Sleeper
Executive Director, Professional Beauty Association

Reuben Carranza
President: R+Co & V76 | Luxury Brand Partners and PBA Chairman of the Board

North American Hairstyling Awards (NAHA)

The industry’s most prestigious photographic beauty competition

  • Date: Sunday, July 9, 2017
  • Red Carpet Reception: 6:30pm - 8:00pm
  • Awards Ceremony: 8:00pm - 10:30pm
  • NAHA After Party: 10:30pm
  • PBA Member Price: $80 until June 9 | $95 beginning June 10
  • Non-Member Price: $90 until June 9 | $105 beginning June 10
  • VIP* PBA Member Price: $125
  • VIP* Non-Member Price: $175
  • *VIP tickets include two complimentary drink tickets for the NAHA Red Carpet Reception and seating in the VIP section of the show.
  • Location: Mandalay Bay Ballroom

Celebrate today’s great beauty artists at the North American Hairstyling Awards (NAHA), North America’s most prestigious photographic beauty competition. Be inspired by NAHA’s featured artistic presentations: Aveda, Beauty Underground, Living Proof, Mizani, Moroccanoil, Redken and the 2016 NAHA Hairstylist of the Year, Matt Swinney. This year PBA will also honor industry innovator Sam Villa, co-founder of Sam Villa and Redken Global Artistic Ambassador, with the NAHA 2017 Lifetime Achievement Award. With more than 40 years of experience as a leading stylist, world-travelling educator, mentor and trailblazer, Villa quickly climbed the ranks and became a top name in the industry. The Lifetime Achievement Award recognizes significant achievements in technical skill, industry innovation and leadership.

Visit probeauty.org/naha to purchase tickets and view the outstanding work of the 2017 finalists!

Sam Villa
NAHA 2017 Lifetime
Achievement Award Recipient


  • Date: Monday, July 10, 2017 | Time: 12:30pm - 1:30pm
  • *For registered press only

The media lunch hour will feature open to 20 exhibitors who will be launching new products at the show. All media are invited to participate, enjoy lunch, and discover all newness unveiled at the show.


  • Date: Monday, July 10, 2017 | Time: 5:00pm - 6:00pm
  • Price: Finalists, media, buyers, Discover Pack exhibitors and sponsors will each receive two complimentary tickets each. All others wishing to attend can purchase tickets for $50 each; or $25 each for PBA members.
  • Location: Discover Café on the CPNA show floor
  • *Trade Show Ticket Required to Attend

Join us for the inaugural BeautyID Awards, created by Cosmoprof North America in association with Beauty Packaging Magazine. The ceremony will recognize creativity in packaging design, material and product formulation in the ever-growing beauty segment. The Awards include all cosmetic product categories across professional, prestige and mass market segments. Learn More

Discover Beauty After Dark

  • Date: Monday, July 10, 2017 | Time: 6:00pm - 7:30pm
  • This event strictly by invitation only for buyers & registered media.
  • Location: Oceanside BC

Discover Beauty After Dark is an exclusive cocktail reception to be held the evening of Monday, July 10th after show hours. This exclusive private VIP preview hour is open to KEY BUYERS and TRADE MEDIA. It will provide yet another opportunity for SPOTLIGHTS, DISCOVER GREEN, DISCOVER SCENT, and TONES OF BEAUTY exhibitors to meet important industry decision makers face to-face.