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PBA Business Forum featuring Earvin "Magic" Johnson
Understand Your Customer and Over Deliver
The Professional Beauty Association’s (PBA) Business Forum provides an overview of the key trends and issues affecting the beauty industry as well as an update of PBA’s initiatives. Join Steve Sleeper, PBA Executive Director and Reuben Carranza, Group President: R+Co & V76, Luxury Brand Partners as they provide an update on the transformational work being done as part of the association’s 2020 Strategic Roadmap. Sleeper will also share information about the Future of the Beauty Industry Coalition (FBIC).
Following the PBA Update, be inspired by keynote speaker Earvin “Magic” Johnson. Magic has become one of the most powerful African-American businessmen in the world. He has successfully parlayed his skills and tenacity on the court into the business world, propelling his company to become one of the most visible brands in urban America. Magic will share his success in his address “Understand Your Customer and Over Deliver.”
To purchase tickets to the PBA Business Forum please visit probeauty.org/beautyweek.
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