TREND: A general direction in which something is developing or changing

After celebrating its 13th edition this July at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America (CPNA) releases its annual TREND REPORT. 2015 proved to be a record year for the show both in terms of the largest number of attendees in the show's history and the largest number of participating exhibitors – resulting in a vast number of new products and trends that were unveiled at the show. Retailers and innovation seekers scoured countless aisles to find new brands and categories to introduce to their consumers. Findings from the 2015 CPNA Trendscouts made up the complete 2015 CPNA Trend Report.

2015 TRENDSCOUTS:




* EASY ON THE EYES:


Blu Seth Farms - Blu Seth Farms is on the cutting edge of science and nature. Their Rev-Eye-Visco Power-Packed Eye Fix Advanced Eye Treatment is a powerful mix of natural botanical extracts, power peptides and super vitamins all specifically chosen to remove dark circles, decrease puffiness, visibly reduces wrinkles and restore a more vigorous appearance.
www.blusethfarms.com

Eylure - Eylure is the Global brand leader in false lashes, covering a huge market in the high-end retail and travel retail sectors. We sell a pair of Eylure lashes every second.
www.eylure.com

Grande Naturals LLC - Grande Naturals, LLC is cosmetic company known for its award winning product GrandeLASH-MD--an eyelash enhancing serum which promotes shiny, lush and longer looking lashes. Grande Naturals, LLC has recently launched several new products including GrandeLIPS and GrandePRIMER and introduing GrandeBROWFILL late summer.
www.grandelashmd.com

Marshique - All over the world, women struggle with putting makeup on in the morning. Creating safe and simple cosmetics for women worldwide, Marshique introduces the first eyelash dryer to compliment its collection of brow and lash products
www.marshique.com

* MANE ATTRACTION:


Helen of Troy - Surpassing every hairstylist's demand for quality, Helen of Troy brand professional products have been carefully designed to satisfy the needs of the stylist and withstand the rigors of the salon environment.
www.hotus.com

Herbalosophy - Herbalosophy Beauty is a professional hair care line dedicated to providing natural, toxin-free formulas. We use nature's best time-tested ingredients including essential oils, herbs and flowers to impart softness and manageability into the hair.
www.theherbalosophy.com

Namaste Laboratories - Namaste Laboratories has brought a fresh, innovative, natural, yet scientific approach to the ethnic hair care market by pioneering a new and exciting hair care system that has revitalized a stagnant section and is driving profitability to new heights. ORS®, natural healing hair care that gets to the root of healthy hair, has earned Namaste the leadership position is this dynamic new growth category.
www.orshaircare.com

O'right - O'right is a professional green hair care brand in Taiwan. Our products include shampoo, conditioner, hair care, scalp care and styling products.
www.oright.com

Sweet Hair - The Sweet Hair Professional is a cosmetics brand that grows every day, reaching prominent place in the beauty industry for proposing to the hairdresser a partnership, where freedom of expression of all his talent is respected and admired, thus providing a result surprisingly nice for the end user, to the hairdresser himself and for all of Sweet Hair Professional.
www.sweethair.com

* HAIRAPY:


HairMax - HairMax, an established leader in Hair Growth, Hair Care and Hair Science is a pioneer in the development of advanced hair loss treatments and hair growth products. Our revolutionary laser light hair growth devices are clinically proven and FDA Cleared to treat hair loss and stimulate hair growth in both men & women.
www.hairmax.com

Therapy-G - Therapy-G is a hair care treatment system for fine & thinning hair & hair loss that contains patented Tryptobond Guard & Excellmat Tripeptide Complex - a combination of age defying clinically proven peptides that target the main causes of hair loss to help stimulate cell renewal & collagen production & strengthen the elasticity & structure of the scalp to reverse the aging process.
www.therapyg.com

* NOT A HAIR OUT OF PLACE:


HairArt Products International - HairArt® Products provides high quality hair styling tools such as flat irons, mannequins, hair dryers, combs & brushes. We are one of the most trusted and recognized brands among salons and cosmetology schools due to our prices, excellent customer service, and great quality.
www.hairartproducts.com

Theorie - Theorie is passionately dedicated to defying expectations by crafting inspired, innovative salon products that reflect the pulse of the industry and respond to the needs of its stylists and clients. By partnering with stylists, employing true visionaries and keeping an ever-watchful eye on trends, we've created a prestigious line of curling irons, flat irons, hair dryers and styling products that continue to go unmatched in the industry.
www.yourtheorie.com

Wet Brush - Wet Brush, a division JD Beauty Group, has created the #1 selling, and fastest growing detangling hairbrush in the USA. Our IntelliFlex™ bristles are what make the Wet Brush® so special.
www.prowetbrush.com

* ROLL CALL:


Sleep-In Rollers - The Sleep-In Rollers are designed to flatten like a sponge like no other. With no heat or hard Velcro there is no damage to the hair making them also eco friendly.
www.sleepinrollers.com

Spoolies - Spoolies® are easy to use one-piece silicone curlers that produce a variety of hair styles - such as soft waves, spiral ringlets, and classic pin curls. They are hypoallergenic, heat tolerant, non-toxic, odorless, and dishwasher safe!
www.spoolies.com

* SKIN TECH:


BB Mask Co. LTD - We deem the most important part in both physical and mental health is a healthy appearance and considering this, in order to provide our customer a healthy skin, BB MASK was created. BB MASK Co., Ltd. has invested every effort consistently to develop a product that satisfies our customers.
www.bbmask.co.kr

LightStim - Lightstim is a leading US manufacturer of LED Light Therapy products for the treatment of skin and wellness conditions including aging, acne, and pain. LightStim products have been used by licensed skincare professionals since 2001
www.lightstim.com

* BEAUTY IS SKIN DEEP:


Dermovia - Dermovia introduces Lace Your Face Mask collection, the only skincare treatment featuring LaceTex gauze compression shapewear that allows full mobility while delivering transforming treatment to radically lift and restore healthy, beautiful skin. Each facial mask is infused with 50ml of clinically formulated serum that effectively targets various skin conditions and yields long-lasting benefits.
www.dermovia.com

Doll Face - Doll Face was born in the shadow of the famed Hollywood sign by a team of beauty "creationists" who have crafted a potent, clean skincare brand with modern ethos inspired by the glamour and style of retro Hollywood. The POWER of PRETTY.
www.dollfacebeauty.com

KARORA - Hailing from the Emerald Isle, KARORA is a multi-award winning botanical bronzing range with skincare status - whether a seasonal tan chaser or full time fake tanner women instantly fall in love with our bright and flirtatious products, infused with the unexpected, brimming with skin caring botanicals and formulae free from nasties!
www.karoracosmetics.com

* BALANCING ACT:


Generation Klean - At Generation Klean, Co-Founders Jasmine Abedi and JD Larson believe in creating products that further enhance nature's original intent: a pure mind, body, and soul. Generation Klean's products are created with integrity and care, using unique formulations but never losing sense of beauty and fashion. With a distinctive product line, which includes only the finest pharmaceutical-grade ingredients and a wide ranging color palette, everyone is sure to find the answer to his or her beauty needs.
www.generationklean.com

JUARA - JUARA is where herbal tradition meets botanical science. Inspired by the ancient beauty secrets and botanical remedies of the Indonesian archipelago, JUARA draws from the practice of a time-honored herbal tradition called JAMU and the best of modern science to develop products that promote the skin's natural balance and radiance.
www.juaraskincare.com

O.R.G. Skincare - With a long history in skincare and beauty, Korea is home to some of the best products coming to market today. O.R.G. Skincare has curated a perfectly edited collection of breakthrough products, putting the latest in Korean skin science to work for you.
www.orgskincare.com

Tonymoly - Tonymoly is a leading global cosmetic brand with a mission to inspire and help you discover your inner beauty and confidence. We are all about youthful lifestyles resulting in healthy and joyful beauty that shines through renewed skin and radiant glow.
www.etonymolyusa.com

* GOOD ENOUGH TO EAT:


Hey Honey - Hey Honey is dipping into the pot-of-ages-past to reinvent holistic skin care. This is the first complete skin care line using Propolis and Honey as key ingredients.
www.heyhoney.com

Maya Chia Beauty - Maya Chia Beauty is an all-natural, non-toxic skincare brand using the highest quality, most nourishing ingredients - all powered by the super food, chia. All of Maya Chia Beauty's skincare line contains the world's finest all-natural chia oil prepared using a patented, gentle supercritical extraction process to ensure its purity, potency, a lightweight feel and a two-year shelf life.
www.mayachia.com

* DOCTOR'S ORDERS:


Cheryl Lee MD - CherylLeeMD® Sensitive Skin Care offers a highly effective path to skin barrier repair and is achieving dramatic results through use of its patent-pending TrueLipids® technology. Products are developed and formulated by our founder Cheryl Lee D. Eberting, M.D., a board certified dermatologist; a member of the American Contact Dermatitis Society, and past clinical research fellow of the Dermatology Branch, National Cancer Institute, National Institutes of Health, working together with internationally recognized chemists.
www.cherylleemd.com

GOLDFADEN MD - GOLDFADEN MD is the first physician strength, dermatologist developed, natural skincare line in the industry. Highly efficacious, non-prescription skincare solutions that utilize state-of-the-art technologies with active plant cells and anti-oxidant rich botanicals.
www.goldfadenmd.com

MDSolarSciences™ - MDSolarSciences™ was founded by Dr. Robert J. Friedman, whose experience with melanoma/skin cancer patients inspired him to create safe, efficacious sun care and sun repair products for everyday use. Our products provide safer broad spectrum UV protection, help prevent photo aging and skin cancer, and help repair sun-induced skin damage.
www.mdsolarsciences.com

* NAILING IT:


Gelous by Fanfair Cosmetics - Play harder, play longer with Gelous. The only 35 day nail wear in the industry.
www.fanaircosmetiques.com

Leighton Denny London - Leighton Denny Expert Nails is an exciting world of glamourous, professional nail care. We're the celebrity brand of choice, with our salons and products found in the most exclusive hotels, spas and department stores.
www.leightondennyexpertnails.com

Londondown - Designed to amplify runway elegance and set the new standard in beauty, Londontown brings you kur, its luxe nail care system and lakur, its superior line of nail color. Infused with Londontown's proprietary florium complex remedy, Londontown's high-performance formulas synergistically bind hydrating botanicals with bold hues, improving nail quality and manicure length with every application.
www.londontownusa.com

Static Nails - Static Nails concentrates on adult nail product innovation fulfilling unmet wants and needs. Using the highest-grade materials fused with patented technology, Static Nails created the world's first reusable manicure.
www.staticnails.com

Young Nails - Young Nails specializes in creating quality nail products in categories that include polish, acrylic and gel systems, nail art, nail preps and treatments, and professional use accessories such as buffers, brushes, and pro kits. Education is the company's number 1 product; they have a YouTube channel dedicated to teaching nail techs and salons how to use their products both correctly and creatively.
www.youngnails.com

* MAKEUP MADE EASY:


Absolute New York - In 1995, NICKA K NEW YORK was founded on the premise that beautiful makeup is essential, and should be an attainable part of a woman's daily life. Two decades later, thanks to our enormous success, we have expanded further with the founding of sister company, ABSOLUTE NEW YORK, a brand that takes a youthful approach to modern beauty, whilst still supported by same backbone ideal as its sister – beauty is essential & should be accessible.
www.nicka.com

Dollup Beauty - Dollup Beauty is a new American luxury cosmetic accessory brand that is rewriting the rules of makeup storage and organization. Their signature case, the Dollup Case, is first-of-its-kind makeup clutch that redefines the classic cosmetic case with a modern organizing twist, blending a compact clutch purse design and portable vanity features with an innovative customizable magnetic palette to simplify and streamline women's beauty routines at home or on-the-go.
www.dollupbeauty.com

Go2Brush - The Go 2 brush tip will not absorb any material, which makes it's great for applying liner or that perfect pout.
www.go2brush.com

ittsé - ittsé optimizes cosmetic organization both at home & on-the-go in the most chic and fashionable way. Our department store quality products are sold in an adorably packaged, pan-only, refill format allowing you to skip the hassle & mess of depotting in order to create a truly customized collection.
www.ittse.com

* NATURALLY PRETTY:


Lamik Beauty - LAMIK is the World's #1 Eco-chic Makeup line consisting of paraben free and talc free formulas creating mineral powders to full coverage foundation for your shade using a vegan makeup brush. LAMIK gives makeup a new purpose, women a new zeal for applying it and a healthy platform for its existence by including all races and ages.
www.lamik-beauty.com

L'eclisse Cosmetics - L'eclisse natural makeup and skin care use nature's finest ingredients to celebrate the prettiest package of all—you. Made from the purest raw minerals and the highest-grade formulations, our products are proudly crafted in the U.S.A and created with love to enhance your unique natural pretty.
www.leclissecosmetic.com

* OUT-OF-THE-BOX MAKEUP:


Formen - House of Formen is the globe's first professional male cosmetic house. We created exquisite products specifically designed to cloak skin imperfections and enhance the male skin.
www.formenmakeup.com

Kryolan Professional Make-Up - Kryolan have been supplying the film, theater and television industries for over sixty-six years, which makes us one of the world's first professional make-up brands. We're still the number one choice for make-up artists today, thanks to our extensive range of over 16,000 high-quality make-up products and accessories.
www.kryolan.com

* SCENTSATIONAL:


5th Screen Digital - 5th Screen presents its interactive "Scents of Place" fragrance dispersal system. This revolutionary solution provides retailers and brands a unique aroma experience. Consumers can sample many fragrances without the complexity of traditional sprays or oils. We are an award winning innovation and creative agency with Interactive, Mobile and Social Destination applications.
www.5thscreen.com

Beauty Frontier - Beauty Frontier is continuously 'Discovering and Distributing What's Next in Beauty.' Brands like Sabe Masson Le Soft Perfumes, a chic 'Soft' fragrance brand created in the heart of Paris, and Au Pays de la Fleur d'Oranger, a luxurious niche fragrance brand crafted from the flowers of Provence, rely on us to expand their reach.
www.beautyfrontier.com

Clique By Roble - Celebrity Chef Roblé and a renowned perfumer successfully combined culinary and perfumery art. The initial top notes are based on Roblé's signature blood-orange cocktail. The background is inspired by the delicious ingredients in his "French Toast Crunch" dessert.
www.cliquebyroble.com

Sue Phillips Bespoke Perfumery - Sue Phillips, Bespoke Perfumery, offers the highest quality bespoke perfumes to create a unique Scent Experience. Choose from our exquisite blends and select 3 or 4 to create your very own Custom Scent.
www.scenterprises.com

Thymes - Thymes is the leading fragrance brand in the U.S. specialty market. Choosing natural, high-quality, plant-based ingredients whenever possible, a Thymes product is something to behold with gorgeous packaging and touches of charm that invite discovery of beauty in everyday life.
www.thymes.com

* ODDS AND ENDS:


Identipak - Identipak has been creating new and innovative unit-dose product samples for various industries (i.e. personal care, household, etc.) for over 20 years. Our impeccable quality, innovation, competitive pricing, stylistic design and packaging, along with vast experience, delivers what we, the company, refer to as "Smart Sampling."
www.identipak.com

Little Sparkles - Little Sparkles is unique and different to what else there is on the market. 'We realized there is a huge demand for a professional, fine quality, friendly-to-skin jewelry brand that reaches out to connect with women and at impulse purchase price points.'
www.mylittlesparkles.com

Pockette - Pockette® European 4-Ply Luxury Tissues were developed by two tissue-smuggling globetrotters--Beauty Mogul, George Schaeffer, and Family Therapist, Tom Cohn. Yearning for the comforts and conveniences of European pocket tissues, they decided to start a company and save the country one tissue at a time!
www.pockette.com

Royal Apothic - Royal Apothic has quickly become one of the fastest growing beauty and fragrance brands in the US. With a dedicated cult of fans, the fragrances and products have become must- haves for the sophisticate wanting quality products in beautiful packaging.
www.royalapothic.com

POTTYMINTS - POTTYMINTS is the first single-use dissolvable air freshener tablets. Using rich, sophisticated, and perfume-like fragrances mixed with cool branding, consider POTTYMINTS the newest accessory in your bag, briefcase, and bathroom.
www.pottymints.com

For more information on Cosmoprof North America and the show taking place July 24 – 26, 2016 at the Mandalay Bay Convention Center in Las Vegas, please contact cpna@cosmoprofnorthamerica.com