Las Vegas, NV (December 16th, 2016) – Cosmoprof North America (CPNA) has announced it will launch DISCOVER PRO BEAUTY, a new special area dedicated to innovative start-ups in the professional beauty space, at its upcoming annual event, scheduled to take place July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas. The program comes on the heels of successful implementation of several other curated special areas focused on finished goods for retail and will follow a similar feel and format. As such, the new showcase will be located in the professional pavilion and be designed with a high-end feel, made to set it apart from the general exhibiting space. The exclusive area will host only 12 exhibitors that are pre-selected to ensure a match with participating buyers who represent national & regional distributors as well as chain salon operators. Participating companies will benefit from guaranteed face-to-face meeting with distributors which to date include and are not limited to: BSG CosmoProf, Ulta, Jinny Beauty, JC Penney Salons and Armstrong McCall, Austin.
“The professional beauty category is one of the largest sections at CPNA and already welcomes all the leading professional distributions who have come to rely on our event as a resource,” says Daniela Ciocan, Marketing Director, CPNA. “With industry support and the fact the Professional Beauty Association (PBA) is part organizer of the show and will be instrumental in helping to ensure program success, we feel that we have the right formula.”
Ensuring success for both participants and visitors, the showcase will be tailored to meet varying needs. For buyers and attendees, participating companies will provide a diverse showing of product types from nail and haircare products and tools to makeup and skincare- all focused specifically on professional distribution. In addition, the area will cater to start-up or established international brands who are new to the US market to ensure that this becomes a trend directional showcase for inspiration in the professional beauty market. In contrast, exhibitors benefit from the above mentioned guaranteed meetings and prime visibility- both on the show floor and through dedicated marketing exposure. Each 12 sqm booth comes fully furnished to enable seamless participation.
“Our special areas have been so successful because they provide the ideal event scenario for everyone involved- buyers have come to trust our formula and know our areas provide a short-cut to leading brands; exhibitors get prime visibility, built-in business leads and easy set-up; and attendees get one more value-added stop on their CPNA tour,” says Ciocan.
In support of its professional beauty category, CPNA also hosts PBA events such as the North American Hairstyling Awards (NAHA), PBA Beacon and Business FORUM. Coupled with CPNA conferences and other educational initiatives, the 2017 event promises to be chock full of valuable insights on the growing professional beauty industry.
“We always strive to be more than just an industry event,” says Ciocan. “Our aim is to be a valuable resource for every player in the beauty space. Through careful curations, education and key partnerships we’ve been able to achieve our goals and maintain our leadership as one of the most awarded and coveted industry business platforms.”
Las Vegas, NV (December 13th, 2016) – Cosmoprof North America (CPNA) has announced it will launch DISCOVER PACK, a new special area dedicated to novel suppliers, at its upcoming annual event, scheduled to take place July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas. With an entire pavilion already dedicated to packaging, contract manufacturing & private label, DISCOVER PACK puts a spotlight on the section and reinforces the importance packaging plays in the beauty industry. As only 12 exhibitors will be featured, the area also promises to deliver a tailored and well-rounded showcase of the latest packaging innovations- from packaging to contract manufacturing. Participating companies will beneft from guaranteed face-to-face meetings with key US and international buyers in addition to receiving prime placement on the show floor and unsurpassed exposure.
“The packaging section, like all our areas, has experienced steady growth year over year,” says Daniela Ciocan, Marketing Director, CPNA. “DISCOVER PACK was created to meet growing demand while simultaneously taking advantage of the fact CPNA features over 1,000 finished goods companies and welcomes a large number of visitors from prime beauty hub, California- giving exhibitors a built-in client base and direct access to up-and-coming indie beauty brands seeking innovation.”
DISCOVER PACK rounds out the portfolio of special areas that distinguish CPNA as the premier event. As such, the area will be highly stylized to resemble the other highly coveted ‘special areas’ and stand out on the show floor. To ensure showcase novelty, only first-time CPNA exhibitors qualify to exhibit in the new area. The program is open to suppliers of innovative packaging, ingredients and raw material, novel contract manufacturing, innovative fillers, unique delivery encapsulation systems, converters, labelers and unique decoration process providers.
“What’s made our other special areas so sought after by key buyers and exhibitors alike, is the fact that they feature a carefully curated display of the latest innovations in their category,” says Ciocan. “DISCOVER PACK is no different and we are committed to making it equally successful.”
To support its packaging efforts further, CPNA will expand its robust conference schedule to include sessions specifically focused on packaging and branding. Details for the sessions are to be announced in the coming months. The organizers are also planning to create guided show tours that would put a spotlight on growing trends and help attendees find solutions for upcoming projects.
“As the only B2B event specifically focused on the multi-billion dollar beauty industry, CPNA provides a single source resource for all sectors of the industry- from exhibition to education,” says Ciocan. “Anyone looking to capitalize on the growing market should add CPNA to their strategy and agenda.”
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