Home / About The Exhibition / Special Areas / Tones of Beauty


Tones of Beauty is conceptually dedicated to the evolving shades & types of beauty of the multicultural consumer. The showcase will have its own distinct premium look and customized marketing program. To ensure only the most innovative products at the event, we will be curating with love, Aunt Bonnie with each product being carefully selected by its founder Mr. Corey Huggins.


103 Collection


Lifestyle Brand of Vegan Organic Products for Him & Her

B Fragranced


B Fragranced is a Chicago-based Fragrance & Beauty company that launched its brand [ME]™ in 2013. Today, B Fragranced, a MBE and WBE certified company hosts a line of new and fresh aromas for both men and women making what you wear the pinnacle of a two letter word ME.

CoCo | Conscious Collective

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CoCo | Conscious Collective is the first certified natural hair care system designed for a multitude of textures for all the ways we wear our hair, curly and straight. We are a beauty brand for ingredient savvy women in an increasingly multicultural landscape who desire effective, authentically natural hair care.

Crème de Culture

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Beauty Lovers, Culture Devotees, and Experience Seekers: your R.S.V.P. is requested… Come on a curated journey, through fragrance, into the culture that thrills us. If you love to be where it’s all happening, join the Crème de Culture experience — curated and elevated but with no velvet ropes.



GirlandHair offers innovative natural hair care products to multicultural consumers. In 2015, GirlandHair launched UNDER HAIR CARE™, which is the first natural hair care system specially formulated to cleanse, nourish and moisturize hair underneath protective hair styles. All products and packaging have been designed for easy application and use.

Honey Baby Naturals


Honey Baby Naturals is a premium honey-derived hair and skincare line created for families in need of natural ingredients that hydrate, heal and protect. Since hitting the market in October 2015, Honey Baby Naturals has been the bee’s knees in the multi-cultural and natural hair markets winning the 2016 CosmoProf Trendsetter Award and 2016 Naturallycurly.com Editor’s Choice Awards for:
Best Shampoo, Best Conditioner, Best Kids Line, Best Emerging Brand. Made with HONEY; Made with LOVE, Honey Baby Naturals is not only for kids but also for the fabulous Mommy on the go!

HUE For Every Man

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HUE for Every Man offers a new line of men’s luxury grooming products that are formulated to meet the needs of all men, including the underserved multicultural market. HUE’s products are all natural and allow the products to work for all hair and skin types.


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LAMIK BEAUTY “Love Make Up And Kindness” consists of a full range of color cosmetics that are paraben-free boasting problem-solving products and vegan-friendly makeup brushes. The makeup line is packaged in post recycled paper components and manufactured in the USA.

Mielle Organics

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Mielle organics is a hair care company that believes healthier ingredients encourage healthier hair.

Morganna’s Alchemy

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Morganna’s Alchemy is a line of skin care formulated with three different sciences “Phyto-Dermo-Cosmetics. made for for all different skin types. Every formulation is clinically tested , recommend by dermatologists and Estheticians alike. Made with ecocertified active ingredients, sourced from all over the world, to provide results in 3 days.


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Although NuDred was invented in 2004, it took years for people to embrace the idea that this wonderful tool could curl, coil, twist, and lock their hair. The creation of NuDred totally revolutionize ethnic hair care. This trend has left a mark on the WORLD that is here to stay.

OBIA Naturals


OBIA Naturals produces vegan, pH balanced, non-toxic hair and body care products that offer a natural alternative to conscientious consumers. Our products do not contain: mineral oil, sulfates, DEA, petroleum, synthetic colors, or drying alcohols. All preservatives used are free from parabens and formaldehyde. Fragrances used are phthalate free.

Obliphica Professional


At the heart of Obliphica Professional’s® formula is the powerful superfruit Seaberry, known for its miraculous healing, rejuvenating and protective powers. These anti-aging products work to nourish and hydrate with help from 14 supercharged, free-radical fighting antioxidants and Omega’s 3, 6, 7, and 9.


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The One Little Parrot haircare line marries organic and natural ingredients that delivers superior formulations suitable for all hair types.

Thank God It’s Natural


Thank God It’s Natural (tgin) is a Chicago based manufacturer of natural products for the hair and body, created by Harvard Law graduate and breast cancer survivor, Chris-Tia Donaldson. tgin products are developed using the finest ingredients to support the health of your hair, skin and body.


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The Roots Naturelle is focused on delivering safe and effective hair and skin care products through the creative and elegant design of targeted solutions using natural ingredients. For many years, the company has primed itself to take advantage of the vast opportunity in this fast growing natural personal care space.

TxturePRO by Wet Brush

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Created by Wet Brush®, the detangling powerhouse & industry standard for styling tools, we are proud to introduce TxturePRO™ by Wet Brush®, our first collection designed for curly, kinky & coily hair. The collection is created to offer the textured hair consumer the greatest amount of control and styling versatility.

Uncle Funky’s Daughter

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Uncle Funky’s Daughter designs hair products for women, men and children who choose to wear their natural curl pattern. Paraben, sulfate and overall junk-free, Uncle Funky’s Daughter’s product line includes cleansers, conditioners, moisturizers, curl definers and stylers using renewable plant resources of aloe, coconut and olive as bases.