An area on the show floor dedicated exclusively to fragrance. This program allows niche beauty brands the opportunity to find alternative distribution channels from the many salon/spa and indie retailer outlets at the show. Fragrance is a key element of product formulations and fragrance houses have a distinct advantage of connecting with 1,000+ exhibitors and 30,000 attendees at the show.


DefineMe Fragrance

Award-Winning, Beautiful + Empowering Fragrance.
Made with love, fresh fragrance, natural + organic ingredients. Made in California.
For every bottle purchased we give $1 to educational scholarships for girls in low-income countries.
It’s Not Just A Fragrance | It’s A Movement


A custom fragrance development company that creates, manufactures and distributes private label brands for mass, prestige and niche markets around UAE and whole GCC.
It offers custom brand development backed by consumer insight, design and formulation expertise, and extensive marketing and merchandising strategies for luxury shop retailer.


HABIBI Parfums is an exclusive brand that kindles love and unity. Our mission is to provide premium, fresh, oud-based fragrances proudly made in the US with high-end ingredients and housed in elegant packaging. Love is universal and our aim is to make products at competitive prices to cater to all.

Maison Du Sage/ Adiguru

A custom fragrance development establishment in UAE that creates and distributes private brand fragrances for prestige, niche brands, and specialty retailers worldwide. Our expertise in concept, design and formulation, extensive experience in marketing, merchandising strategies- offers custom brand development backed by consumer insight for individuals, retailers, specialty chain stores.


Creativity. Motivation. Concentration. Positivity. Relaxation. Wouldn’t it be something if you could switch them on? Actually you can. The Petalwell brings together innovative technology with contempory design to release therapeutic benefits of pure essential oils into any space. Unlock your body’s own healing power to enhance well being naturally.

Raw Spirit Fragrances

Creating unique fragrances using premium ingredients native to the regions they reflect, Raw Spirit celebrates the energy, spirit, and connection to nature that we witness as we collaborate with some of the world’s oldest cultures. Unlock your Raw Spirit.


Performance Scents from xSense, natural and scientifically-backed, with improved learning/recall/efficiency/accuracy up to 40% (in WorkSense), speed/endurance (in PlaySense), brain relaxation/stress relief up to 50% (in RestSense), and room de-odorizing. Available in personal rollerballs and atomizing diffusers, for individuals, homes, offices, intensive gyms, yoga studios, and luxury hotel rooms—nationally and internationally.