Home / About The Exhibition / Special Areas / Discover Pro Beauty


Discover Pro Beauty is a new, co-branded initiative with PBA that helps exhibitors meet with key distributors in the professional beauty market. This high-end, curated section is centrally located and combines the best of both worlds: pre-arranged face-to-face meetings with key invited buyers with a designated meeting-room space as well as a traditional exhibition presentation where all attendees are invited to come and discover these brands.


Bioelements Professional Skin Care

Bioelements Professional Skin Care has been committed to the esthetician, awarded by experts, and loved by clients for over 25 years. Simply put, we deliver high levels of effective, potent ingredients, and utilize the best that science and nature can deliver.

EVOX Hair Rejuvenation

EVOX Hair Rejuvenation Therapy is a new level in-salon service that deposits and reinforces cells responsible for the production of essential nutrients your hair needs to fight and reverse the aging process. FIBROBLAST activated by cryogenic technology penetrates the hair on a cellular level for incredible rejuvenation and health.

Ibiza Hair Tools

Purveyors of fine brushes and styling tools. Brushes made from the finest materials—eco-friendly, flexible, resilient cork from the Mediterranean, plus a unique blend of natural boar and heat-resistant carbon fiber bristles from Spain. The CX line of German engineered brushes, Italian made high performance blow dryers, luxury brushes and combs.

Personal Brands

Personal is a family-operated beauty and personal care innovation company committed
to the creation of naturally-derived and safe high-performance solutions for professionals and everyday consumers, through education that empowers and brands that deliver results without compromise.

Royal KIS Amsterdam

KIS is the result of a long quest for the ultimate formula and combines the best of American and European hair care. The range consists of shampoos, conditioners, treatments, styling, colouring and perm lotions. The common denominator for all products is the revolutionary Keratin Infusion System.

Saffron Secret

Unlock the secrets of saffron and the science of beauty with Saffron Secret’s professional hair-care products. Our innovative products are infused with 100% organic saffron, enriching our formulations with Vitamins B2, B3 and B6, which promote hair health, beauty and significant lasting results.

Terax Italia Beauty

Italian heritage beauty company specializing in luxury hair conditioning and cleansing products for the past 50+ years. Award winning Crema conditioner and Life Drops leave in conditioner highlight the celebrity tested and model approved product range. We create healthy hair from the inside out!