BOUTIQUE is an open area on the show floor located in the Professional Beauty section open to all attendees, setup as a sampling bar showcasing deluxe premiums size samples from 20 brands. Attendees can select 7 samples therefore curating their own personalized box; the samples will be carefully wrapped in a high end gift box at the wrapping station.

From July 9-11, 2017, $10 from the sale of each sample box will be donated to charity.