The Interactive Experience Area created a total immersion mood-altering sensorium that married the visual (chromatheraphy) with scent (fragrances to match the color moods) as well as the auditory sense (music to match the color moods). Attendees got to take an interactive test to get personalized color, sound and scent, creating an experience that is unlike anything else!

A special collaboration with Drom & mycoocoon.

This area is a showcase for unique digital platforms and tools that seek to help brands connect with consumers online. This past edition featured solutions from: FaceCake Marketing Technologies, Inc., Good Apple Digital, and Hone.