Ethical Consumerism: Connecting the Dots [*LUNCH INCLUDED]
Date: Sunday, July 9, 2017 | Time: 12:30pm – 2:00pm
We all know that the coveted Millennials want products that are perceived as safe for themselves and the environment. But do you actually know what sets the boundaries of their comfort zone? Do you understand what makes them not just feel safe enough to make an investment—but to identify with your brand? Do you know which symbols and certifications help—and which confuse the consumer? Do you know how to influence the influencers and media on a regular basis? Find out how to keep ahead of the buzzwords to create and market the right products and communication strategies to win consumers and sales.
Mary Bemis Founder & Editorial Director Insider’s Guide to Spas
Jean Godfrey June Beauty Director GOOP
Dr.Liliana S George President Pure Beauty Concepts