Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.
What Women Want From Naturals
Green beauty is quickly becoming one of the hottest product categories and the cosmetics industry is delivering! There are a multitude of stores and brands trying to provide solutions to a more discerning, health-conscious and fickle clientele—people who are asking tough questions, expect transparent answers, and know they have lots of choices.. What are the opportunities retailers and brands see in this growing market segment and what does the market data say? Are you keeping your message fresh and green? Are you safe from regulatory wrath?
Influencers & Social Media: Transforming Professional Beauty Business
With the advent of social influence, traditional professional beauty marketing is being turned on its head as thousands of socially savvy stylists utilize social media to engage their growing audiences of followers – while brands tap into this new channel to promote and sell in new ways. This growing, global shift in how we communicate is not only changing how professionals consume information; it’s also allowing new beauty start–ups to circumvent the old school traditions by connecting directly with their potential clients – salons and stylists– while simultaneously communicating -and building their brands -with consumers. Hear from 3 leading brand executives along with 3 leading influencers to gain insights into what these changing dynamics mean to the distributors, manufactures and professionals alike.
Ethical Consumerism: Connecting the Dots
We all know that the coveted Millennials want products that are perceived as safe for themselves and the environment. But do you actually know what sets the boundaries of their comfort zone? Do you understand what makes them not just feel safe enough to make an investment—but to identify with your brand? Do you know which symbols and certifications help—and which confuse the consumer? Do you know how to influence the influencers and media on a regular basis? Find out how to keep ahead of the buzzwords to create and market the right products and communication strategies to win consumers and sales.
CAPSTONE RESEARCH: The Future of Brands
Consumers are living in a world of extremes, with constant change, endless points of discovery, and driven by the proliferation of the internet of things. With access to infinite information, consumers are striving to find their sense of selves while overwhelmed by choice, yet at the same time, seeking community and connection. The introduction of smaller brands and new distribution models have empowered the consumer to purchase products that fit their individual brand at the touch of a button. From “mega” brands to “indie” brands, from brick-and-mortar to online only, from influencer to media outlet, consumers are discovering, researching and purchasing products differently. This session will re-examine the relationship between brands, retailers, and consumers in order to understand ad predict the significance of brands to consumers in the future.
The Right Funding Formula: The End Game Is Defined by the First Steps Made
You have the next million-dollar idea!!! What is next? Your choices at this key junction and starting point are crucial to your future payout. Do you borrow from friends and family? Do you seek an outside angel investor? Or do you tap into your own savings and credit? What are the realities of each of these options? How do you know what is right and most advantageous? Insights into first hand experiences of successful self-funded entrepreneurs and investors will be shared in the ‘must’ see session for new entrepreneurs.
Unlocking the Kingdom of Success
Multicultural beauty is sizzeling hot with small and large players looking to enter the arena. The language, positioning, creative branding, formulation and communication strategy are important keys to achieving success. When looking at this evolving market space, what is the definition of ‘success’ in the multicultural market segment? How is the evolution of the multicultural beauty forcing brands to become more inclusive speaking about ‘problem-solution’ rather than ‘color? As the multicultural category is being redefined, how is it being repositioned int he overall beauty category assortmet? What are the key insights to help you leverage in this developmeing market segment?
Beauty+Tech=A Beautiful Marriage
Technology has stepped in to feed women’s quests to find the newest products to make them look their best and aid on the ‘discovery’ process. With just one click, makeovers are now possible, product recommendations are instant and the path to purchase is seamless in an omni-channel world where traditional brick-and-mortar stores sales aided by digital technology. What is the best non-intrusive way of using technology to help move more products and connect with consumers? Traditional retailers such as Sephora, have been at the forefront of fusing technology into the store shopping experience and carry digital tools into the store environment. Pure online players like violet Gray have curated their online store with products that are most sought-after and used the social channels to groom a loyal following. What can you do as an up-and coming brand to learn from their success?
Whimsical Packaging in an Omni-Channel World: Connecting with Millennial Consumers
The digital age has truly delivered the ‘world at our fingertips.’ However, how does one stand out in a crowded omni-channel world and connect with the ever powerful millennial consumers? Many brands are successfully breaking through with whimsical packaging. These fun and memorable designs resonate because they challenge the norm and successfully differentiate themselves from the proverbial pack. Learn the do’s and don’ts from this panel of experts and find out how brands have leveraged their whimsical designs across multiple platforms to achieve greater brand awareness and success.
Creating Packaging for an Omni-Channel World
An omni-channel approach to creative is driven by consumers' needs and behaviors. Our objective is to enhance consumer experiences while also ensuring a cohesive delivery of what is expected from your brand in each channel. Before the design process begins, it is critical to understand consumers’ needs, and the role each channel plays in the discovery and buying cycle. When properly documented, these objective goals and criteria add critical structure to the creative process. During this discussion we’ll touch on several perspectives that should be considered, and how to gather and document these considerations for your creative team. We’ll also talk about the role that packaging has in e-commence and social media.
Next-Gen Beauty Packaging
Stylus will be looking at the latest packaging strategies and visual directions underlining consumers¹ new needs and lifestyles in beauty and grooming. Join us to learn about how to anticipate and respond to key consumer-led shifts, manufacturing innovations and material developments that will shape the market. We will also highlight inspirational design directions and cues for developing more compelling product across skincare, cosmetics, haircare and beyond.
Scaling Your Business With Style
So you have a great idea? And it works! It’s connecting you with the right audience in the right way. It generates financial success and lots of growth. The only problem is that there’s so much to do with only 24 hours in one day. This is your baby and you have conceived it! But now you must let it go if you want it to grow into a healthy thriving business. How do you do that? What are the tell-tale signs that it is time to let go? Do you have a roadmap to growth so the right strategy is adopted at the right stage? Avoid the ‘growing pains’ stage so you can find the bliss phase! Hear key insights form leading entrepreneurs and retailers who experienced these phases first hand and can shed million dollar insights.
Connected Packaging & The Future of Retail
Digitally-enabled ‘connected packaging’ has become more prevalent, valued for communicating with consumers and offering important advantages for retail checkout, inventory accuracy and supply chain management. As the packaging design director at Digimarc, a leader in automatic identification technologies, Matthew Okin is contributing to one of the biggest transformations in product packaging. Okin, who has won design awards and captured market share for brands like Dove, Ponds and Trojan, shares his perspective on the future of packaging design, why it’s important to move beyond a focus on artistic aesthetic, and what it means for designers, brands and retailers.
Product Innovation Leading to New Market Categories
As editor-in-chief of Brand Experience and the former editor-in-chief of Package Design magazine, Linda Casey, along with her editorial team, has covered some of the most effective branding and marketing campaigns for consumer packaged goods companies. In this session, audience members will not only learn of current design trends for consumer-facing brands but also discover how those designs build amazing experiences that earn loyal brand fans.
Look Into the Future: What Do You See?
Start-up ‘it’ brands follow one of the following paths to achieve success: 1) feature a unique buzzworthy ingredient; 2) have a deep understanding of consumer psyche and ability to connect or 3) use data mining capabilities to develop the right product and messaging. Be inspired and learn from our leading panel of experts from the fields of ingredients, consumer behavior analysts and augmented reality AR. This session will provide you with the insights to help you craft a successful product development and marketing strategy to win the hearts of consumers and unlock their wallets.
The Virtual Experience Economy
There is tremendous power in creating an instantaneous connection with consumers in today’s fragmented media environment, particularly within social media. In a world where the social ‘currency’ is creative photography, how do you get the best visuals in your feed ‘bank’? Visuals are key to online marketing so what are the top 3 things to remember when creating images? Experience sharing is fast becoming the most engaging way of getting online ‘love’ and likes . So, how can you create ‘how to’ tutorials and experiences that are relatable and therefore shareable to lead to online sales?
Exporting to the Americas: Spotlight on Canada, Colombia and Mexico
The US market continues to grow and remains one of the most important cosmetics market in the world. However your business must diversify and expand distribution. Within the Americas, there are solid business opportunities in Canada, Mexico and Colombia – all experiencing cosmetic sales growth. What are the steps of entering those markets, what are the opportunities in each country and how quickly can you realistically do business there? This hands- on seminar will give you the answers and a practical tutorial on how to develop distribution in those countries.
Consumer views of beauty videos and beauty marketing on platforms such as YouTube are continuing to grow at an unprecedented rate, highlighting significant shifts that beauty brands and marketers should be aware of. Beauty creators own 80% of YouTube's top performing beauty videos; however, beauty video content from brands is becoming more popular. Emerging content categories hold critical growth opportunities for brands. Gain insights from a group of influencers who rank at the top of the online beauty sphere and who are well versed into the subtleties of connecting with beauty consumers.
Visual Merchandising and Displays 101: What you need to know to take your Brand to Retail
Learn the language of visual merchandising for testers and open sell environments by reviewing the creative design process utilized by leading beauty manufacturers and retailers. Core principles apply: from a review of the goals and objectives, to the product and its positioning – so that the brand message and its point of difference stands out. Case studies and best practices that help establish your visual language, attract customers and satisfy retailers alike will be shared.
Best Practices for Crafting Claims that Sell Beauty Products
2016 set a record for FDA Warning Letters issued and also brought an increase in consumer class action suits against cosmetic and skin care companies. Claim testing can bolster sell-in and sell through, but what is the best process to using claim testing to develop powerful and emotional connections with consumers? Best practices for crafting and substantiating product claims will be shared to give you solid practical insights to satisfy the consumer’s insatiable appetite for proof of efficacy.
Creating Your Brand's Online Identity Through Content, Visual Storytelling and The Right Influencers
Social media has created a dynamic channel for beauty brands to communicate with their customers 1:1 everyday, 24/7 on topics ranging from sales specials to product reviews to makeup tutorials! But while this always on stream of interaction and promotion drives awareness for your brand, it's important that you have the right content, visual story and influencer partnerships that properly communicate who your brand is and what your brand stands for! This interactive three part session will help you create and maintain your brand's mission and voice while being active and present on social media and provides tips and tools to help you find the right influencers for your unique brand needs.
Fundamentals of Entrepreneurial Mindset Q&A: Divide & Conquer [*lunch included]
When running a business the fundamentals change dramatically from the inception start-up phase to that of the full growth ‘all engines on’ running mode. The founding entrepreneur has the vision for what the product should be and how it should be developed and brought to market, but does (s)he have the CEO mindset to run the operation pragmatically and strategically? What and how one chooses to allocate energy and resources on, can determine the survival or failure of a company. When is it the right time to delegate and turn over the reins to a C+ executive? This fun interactive Q&A featuring a leading C+ executive and a seasoned entrepreneur is a must for all founding entrepreneurs.
Become Your Own Best Brand Ambassador
In today’s ‘mile-a-minute’ world, making every second count can mean the difference between closing the sale and missing it completely. You have mere seconds to grab someone’s attention. You’ve invested countless hours and dollars into your brand, but if your product isn’t presented correctly, it won’t succeed. In fact, some of the best brands don’t make it because they lack a focused message and a compelling call to action.
As owner or brand ambassador, understand what key elements you must be able to articulate concisely to grab attention of buyers. Discover “power words” to relay your unique point of difference and to connect with the audience – be it a buyer, a consumer or press. Our expert has help trained over 200 of today’s most prestige & successful brands. She will share breakthrough strategies that have been proven in the real world and featured on NBC's Dateline, ABC's Good Morning America and The Today Show.
Labeling in the Context of Social Media and Omnichannel Presence
Wondering how to understand and navigate the web of legalities governing cosmetic labeling? Stumped on how best to integrate social media labeling and advertising compliance as part of your overall marketing, labeling and advertising strategy? Come and learn about how cosmetic product labeling is defined within many different product contexts such as print media, third-party promotions, social media and even in-store signage. We will explore the best approaches to avoiding the common legal pitfalls when it comes to labeling and advertising beauty products. Our speaker will touch upon several key approaches to ensure that when you avail yourself of hot social marketing trends, you can successfully navigate the myriad of labeling and advertising rules enforced by the FDA, FTC and States Attorneys General.
How Millennial Women Influence the Beauty Industry
Millennials continue to remain one of the top consumer market segments sought by marketers across different industries including beauty. One of the key trends among millennials is authenticity, especially in the beauty business. They are rejecting overly retouched images and instead are focusing more and more on the grand mission of the beauty company. Since #WomenNotObjects campaign launched in January 2016, it has been viewed over 45 million times in 175 countries. Learn more about how Millennials have influenced the beauty industry and how to keep up with them, from a world renowned ad exec and an agency who are dedicated to authentically portraying women and are raising the standards in the cosmetics industry for how brands talk to women.
Successful Tactics for Meeting Your Sales Goals
Securing in-store real estate is difficult yet making sure you keep and grow your space is even harder. There’s never been a set formula that guarantees success, but there are a series of tactics that when implemented strategically can lead to sales. Find out what these ‘tactics’ are and how you can roll them out immediately to positively impact your gross revenue.
Utilization of Data
The use of data is changing how your salon customers run their business. How it is changing their activities, and how they make decisions? What do they want – and expect – from their suppliers. What do suppliers and distributors need to know to take full advantage of the changes?
Beauty by the Hour – Industry Trends
Technology does not cause disruption; technology thrives on disruption. Currently trends in the professional beauty industry point to “hair by the hour”. Apps now allow salons to rent open chairs or allow blue dot consumers to find stylists to provide services their homes. Find out what caused the development of technology to support this current trend and how you can utilize the information to support your customers and grow your business.
The rise of technologies has created a burning platform: disrupt or be disrupted. Innovation, data inundation, and the blurred lines of product flow and the consumer/producer relationship are redefining our notions of the traditional supply chain and challenging us to work smarter, creating value for the customer, the supply chain – and for our business.
With all of the different certifications in the world, which ones are important to your brand? Learn from the experts about why Global and American certifications are important and what the showcase about your brand quality and value. Take away key facts from certification attorneys, regulatory bodies and testing agencies that will allow you to make your brand stand apart from your competitors.
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