Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.
What Women Want From Naturals
Green beauty is quickly becoming one of the hottest product categories and the cosmetics industry is delivering! There are a multitude of stores and brands trying to provide solutions to a more discerning, health-conscious and fickle clientele—people who are asking tough questions, expect transparent answers, and know they have lots of choices. What are the opportunities retailers and brands see in this growing market segment and what does the market data say? Are you keeping your message fresh and green? Are you safe from regulatory wrath?
Founder & Editorial Director
Insider’s Guide to Spas
SR Innovation & Insights Analyst
The Detox Market
Tucker Ellis LLP
CAPSTONE RESEARCH: The Future of Brands
Consumers are living in a world of extremes, with constant change, endless points of discovery, and driven by the proliferation of the internet of things. With access to infinite information, consumers are striving to find their sense of selves while overwhelmed by choice, yet at the same time, seeking community and connection. The introduction of smaller brands and new distribution models has empowered the consumer to purchase products that fit their individual brand at the touch of a button. From “mega” brands to “indie” brands, from brick-and-mortar to online only, from influencer to media outlet, consumers are discovering, researching and purchasing products differently. This session will re-examine the relationship between brands, retailers, and consumers in order to understand ad predict the significance of brands to consumers in the future.
Professor and Chair, CFMM Master’s Program
Fashion Institute of Technology
Global Marketing Manager
Senior Marketing Manager
Haircolor Category, Matrix
Product Innovation Leading to New Market Categories
As editor-in-chief of Brand Experience and the former editor-in-chief of Package Design magazine, Linda Casey, along with her editorial team, has covered some of the most effective branding and marketing campaigns for consumer packaged goods companies. In this session, audience members will not only learn of current design trends for consumer-facing brands but also discover how those designs build amazing experiences that earn loyal brand fans.
Brand Experience Magazine (BXP)
Look Into the Future: What Do You See?
Start-up ‘it’ brands follow one of the following paths to achieve success: 1) feature a unique buzzworthy ingredient; 2) have a deep understanding of consumer psyche and ability to connect or 3) use data mining capabilities to develop the right product and messaging. Be inspired and learn from our leading panel of experts from the fields of ingredients, consumer behavior analysts and augmented reality AR. This session will provide you with the insights to help you craft a successful product development and marketing strategy to win the hearts of consumers and unlock their wallets.
Global Marketing Director
IFF|Lucas Meyer Cosmetics
Director of Business Development
Disruption is the new normal. A new class of innovators is deliberately breaking tradition by leveraging direct-to-consumer channels, AI, mobile and analytical technology, data and more to create new beauty paradigms. Learn about the underlying consumer and technology trends driving the latest market innovations, as well as their future implications, directly from today’s groundbreakers.
Editor in Chief
Global Cosmetic Industry Magazine
Principal Industry Analyst, Global Beauty
Skin Care Lifestyles: Key Consumer Movements Impacting Brands & Products
Today’s consumers are well-informed and want products that respond to their lifestyles. Discover the key trends and movements that are influencing skin care brands and product innovations
How Millennial Women Influence the Beauty Industry
Millennials continue to remain one of the top consumer market segments sought by marketers across different industries including beauty. One of the key trends among millennials is authenticity, especially in the beauty business. They are rejecting overly retouched images and instead are focusing more and more on the grand mission of the beauty company. Since #WomenNotObjects campaign launched in January 2016, it has been viewed over 45 million times in 175 countries. Learn more about how Millennials have influenced the beauty industry and how to keep up with them, from a world renowned ad exec and an agency who are dedicated to authentically portraying women and are raising the standards in the cosmetics industry for how brands talk to women.
Founder & Chief Creative Officer
Badger & Winters
Beauty by the Hour – Industry Trends
Technology does not cause disruption; technology thrives on disruption. Currently trends in the professional beauty industry point to “hair by the hour”. Apps now allow salons to rent open chairs or allow blue dot consumers to find stylists to provide services their homes. Find out what caused the development of technology to support this current trend and how you can utilize the information to support your customers and grow your business.
Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - firstname.lastname@example.org | Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - email@example.com - for info: ph. +39.02.796.420 - fax +39.02.795.036 - firstname.lastname@example.org | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - email@example.com
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