Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.
Influencers & Social Media: Transforming Professional Beauty Business
With the advent of social influence, traditional professional beauty marketing is being turned on its head as thousands of socially savvy stylists utilize social media to engage their growing audiences of followers – while brands tap into this new channel to promote and sell in new ways. This growing, global shift in how we communicate is not only changing how professionals consume information; it’s also allowing new beauty start–ups to circumvent the old school traditions by connecting directly with their potential clients – salons and stylists– while simultaneously communicating -and building their brands -with consumers. Hear from 3 leading brand executives along with 3 leading influencers to gain insights into what these changing dynamics mean to the distributors, manufactures and professionals alike.
Publisher & VP, Integrated Media
American Salon Magazine
Group Vice President of Marketing, e-commerce and Events
Beauty Systems Group
Global Director of Education
Larisa Love Salon
Co-Founder & Vice President
Co-Founder & CEO
Utilization of Data
The use of data is changing how your salon customers run their business. How it is changing their activities, and how they make decisions? What do they want – and expect – from their suppliers. What do suppliers and distributors need to know to take full advantage of the changes?
Editor in Chief
Beauty by the Hour – Industry Trends
Technology does not cause disruption; technology thrives on disruption. Currently trends in the professional beauty industry point to “hair by the hour”. Apps now allow salons to rent open chairs or allow blue dot consumers to find stylists to provide services their homes. Find out what caused the development of technology to support this current trend and how you can utilize the information to support your customers and grow your business.
The rise of technologies has created a burning platform: disrupt or be disrupted. Innovation, data inundation, and the blurred lines of product flow and the consumer/producer relationship are redefining our notions of the traditional supply chain and challenging us to work smarter, creating value for the customer, the supply chain – and for our business.
Dr. Thomas Kull
Associate Professor of Supply Chain Management
Arizona State University
With all of the different certifications in the world, which ones are important to your brand? Learn from the experts about why Global and American certifications are important and what the showcase about your brand quality and value. Take away key facts from certification attorneys, regulatory bodies and testing agencies that will allow you to make your brand stand apart from your competitors.
President, Certification Services
MBDC, Cradle to Cradle® Innovation & Leadership
Conkle, Kremer & Engel, PLC
President & CEO
Performance Branding Services (PBS) and co-founder of American Made Beauty
Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - email@example.com | Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - firstname.lastname@example.org - for info: ph. +39.02.796.420 - fax +39.02.795.036 - email@example.com | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - firstname.lastname@example.org
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