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Whimsical Packaging in an Omni-Channel World: Connecting with Millennial Consumers
The digital age has truly delivered the ‘world at our fingertips.’ However, how does one stand out in a crowded omni-channel world and connect with the ever powerful millennial consumers? Many brands are successfully breaking through with whimsical packaging. These fun and memorable designs resonate because they challenge the norm and successfully differentiate themselves from the proverbial pack. Learn the do’s and don’ts from this panel of experts and find out how brands have leveraged their whimsical designs across multiple platforms to achieve greater brand awareness and success.
Beauty Packaging Magazine
Creating Packaging for an Omni-Channel World
An omni-channel approach to creative is driven by consumers’ needs and behaviors. Our objective is to enhance consumer experiences while also ensuring a cohesive delivery of what is expected from your brand in each channel. Before the design process begins, it is critical to understand consumers’ needs, and the role each channel plays in the discovery and buying cycle. When properly documented, these objective goals and criteria add critical structure to the creative process. During this discussion we’ll touch on several perspectives that should be considered, and how to gather and document these considerations for your creative team. We’ll also talk about the role that packaging has in e-commence and social media.
Sheri L Koetting
Co-Founder & Chief Strategist
Next-Gen Beauty Packaging
Stylus will be looking at the latest packaging strategies and visual directions underlining consumers¹ new needs and lifestyles in beauty and grooming. Join us to learn about how to anticipate and respond to key consumer-led shifts, manufacturing innovations and material developments that will shape the market. We will also highlight inspirational design directions and cues for developing more compelling product across skincare, cosmetics, haircare and beyond.
Head of Advisory US
Connected Packaging & The Future of Retail
Digitally-enabled ‘connected packaging’ has become more prevalent, valued for communicating with consumers and offering important advantages for retail checkout, inventory accuracy and supply chain management. As the packaging design director at Digimarc, a leader in automatic identification technologies, Matthew Okin is contributing to one of the biggest transformations in product packaging. Okin, who has won design awards and captured market share for brands like Dove, Ponds and Trojan, shares his perspective on the future of packaging design, why it’s important to move beyond a focus on artistic aesthetic, and what it means for designers, brands and retailers.
Product Innovation Leading to New Market Categories
As editor-in-chief of Brand Experience and the former editor-in-chief of Package Design magazine, Linda Casey, along with her editorial team, has covered some of the most effective branding and marketing campaigns for consumer packaged goods companies. In this session, audience members will not only learn of current design trends for consumer-facing brands but also discover how those designs build amazing experiences that earn loyal brand fans.
Brand Experience Magazine (BXP)
Best Practices for Crafting Claims that Sell Beauty Products
2016 set a record for FDA Warning Letters issued and also brought an increase in consumer class action suits against cosmetic and skin care companies. Claim testing can bolster sell-in and sell through, but what is the best process to using claim testing to develop powerful and emotional connections with consumers? Best practices for crafting and substantiating product claims will be shared to give you solid practical insights to satisfy the consumer’s insatiable appetite for proof of efficacy.
Co-Founders & Managing Partners
The Benchmarking Company
Co-Founders & Managing Partners
The Benchmarking Company
Labeling in the Context of Social Media and Omnichannel Presence
Wondering how to understand and navigate the web of legalities governing cosmetic labeling? Stumped on how best to integrate social media labeling and advertising compliance as part of your overall marketing, labeling and advertising strategy? Come and learn about how cosmetic product labeling is defined within many different product contexts such as print media, third-party promotions, social media and even in-store signage. We will explore the best approaches to avoiding the common legal pitfalls when it comes to labeling and advertising beauty products. Our speaker will touch upon several key approaches to ensure that when you avail yourself of hot social marketing trends, you can successfully navigate the myriad of labeling and advertising rules enforced by the FDA, FTC and States Attorneys General.
Georgia Carole Ravitz
Arent Fox LLP
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