EDUCATION

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Whimsical Packaging in an Omni-Channel World: Connecting with Millennial Consumers

  • Date: Monday, July 10, 2017 | Time: 11:00am – 12:30pm
  • PBA Member Price: $50 until June 9 | $60 beginning June 10
  • Non-Member Price: $65 until June 9 | $75 beginning June 10

The digital age has truly delivered the ‘world at our fingertips.’ However, how does one stand out in a crowded omni-channel world and connect with the ever powerful millennial consumers? Many brands are successfully breaking through with whimsical packaging. These fun and memorable designs resonate because they challenge the norm and successfully differentiate themselves from the proverbial pack. Learn the do’s and don’ts from this panel of experts and find out how brands have leveraged their whimsical designs across multiple platforms to achieve greater brand awareness and success.

MODERATOR

Jamie Matusow
Editor
Beauty Packaging Magazine

Ian Ginsberg
President
C.O. Bigelow

Natalie Mackey
Co-Founder, CEO
Winky Lux

Sophie Maxwell
Futures Director
Pearlfisher

Creating Packaging for an Omni-Channel World

  • Date: Monday, July 10, 2017 | Time: 1:30pm – 2:00pm
  • PBA Member Price: $25
  • Non-Member Price: $35

An omni-channel approach to creative is driven by consumers’ needs and behaviors. Our objective is to enhance consumer experiences while also ensuring a cohesive delivery of what is expected from your brand in each channel. Before the design process begins, it is critical to understand consumers’ needs, and the role each channel plays in the discovery and buying cycle. When properly documented, these objective goals and criteria add critical structure to the creative process. During this discussion we’ll touch on several perspectives that should be considered, and how to gather and document these considerations for your creative team. We’ll also talk about the role that packaging has in e-commence and social media.

Sheri L Koetting
Co-Founder & Chief Strategist
MSLK Consulting

Next-Gen Beauty Packaging

  • Date: Monday, July 10, 2017 | Time: 2:00pm – 2:30pm
  • PBA Member Price: $25
  • Non-Member Price: $35

Stylus will be looking at the latest packaging strategies and visual directions underlining consumers¹ new needs and lifestyles in beauty and grooming. Join us to learn about how to anticipate and respond to key consumer-led shifts, manufacturing innovations and material developments that will shape the market. We will also highlight inspirational design directions and cues for developing more compelling product across skincare, cosmetics, haircare and beyond.

Shannon Davenport
Head of Advisory US
Stylus

Connected Packaging & The Future of Retail

  • Date: Monday, July 10, 2017 | Time: 2:00pm – 3:30pm
  • PBA Member Price: $25
  • Non-Member Price: $35

Digitally-enabled ‘connected packaging’ has become more prevalent, valued for communicating with consumers and offering important advantages for retail checkout, inventory accuracy and supply chain management. As the packaging design director at Digimarc, a leader in automatic identification technologies, Matthew Okin is contributing to one of the biggest transformations in product packaging. Okin, who has won design awards and captured market share for brands like Dove, Ponds and Trojan, shares his perspective on the future of packaging design, why it’s important to move beyond a focus on artistic aesthetic, and what it means for designers, brands and retailers.

Matthew Okin
Design Director
Digimarc

Product Innovation Leading to New Market Categories

  • Date: Monday, July 10, 2017 | Time: 3:00pm – 3:30pm
  • PBA Member Price: $25
  • Non-Member Price: $35

As editor-in-chief of Brand Experience and the former editor-in-chief of Package Design magazine, Linda Casey, along with her editorial team, has covered some of the most effective branding and marketing campaigns for consumer packaged goods companies. In this session, audience members will not only learn of current design trends for consumer-facing brands but also discover how those designs build amazing experiences that earn loyal brand fans.

Linda Casey
Editor-in-Chief
Brand Experience Magazine (BXP)

Best Practices for Crafting Claims that Sell Beauty Products

  • Date: Sunday, July 9, 2017 | Time: 10:00am – 11:00am
  • PBA Member Price: $80 until June 9 | $90 beginning June 10
  • Non-Member Price: $110 until June 9 | $130 beginning June 10

2016 set a record for FDA Warning Letters issued and also brought an increase in consumer class action suits against cosmetic and skin care companies. Claim testing can bolster sell-in and sell through, but what is the best process to using claim testing to develop powerful and emotional connections with consumers? Best practices for crafting and substantiating product claims will be shared to give you solid practical insights to satisfy the consumer’s insatiable appetite for proof of efficacy.

Denise Herich
Co-Founders & Managing Partners
The Benchmarking Company

Jennifer Stansbury
Co-Founders & Managing Partners
The Benchmarking Company

Labeling in the Context of Social Media and Omnichannel Presence

  • Date: Sunday, July 9, 2017 | Time: 2:00pm – 3:00pm
  • PBA Member Price: $80 until June 9 | $90 beginning June 10
  • Non-Member Price: $110 until June 9 | $130 beginning June 10

Wondering how to understand and navigate the web of legalities governing cosmetic labeling? Stumped on how best to integrate social media labeling and advertising compliance as part of your overall marketing, labeling and advertising strategy? Come and learn about how cosmetic product labeling is defined within many different product contexts such as print media, third-party promotions, social media and even in-store signage. We will explore the best approaches to avoiding the common legal pitfalls when it comes to labeling and advertising beauty products. Our speaker will touch upon several key approaches to ensure that when you avail yourself of hot social marketing trends, you can successfully navigate the myriad of labeling and advertising rules enforced by the FDA, FTC and States Attorneys General.

Georgia Carole Ravitz
Esq.Partner
Arent Fox LLP