Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.
Unlocking the Kingdom of Success
Date: Sunday, July 9, 2017 | Time: 3:00pm – 4:30pm
Multicultural beauty is sizzling hot with small and large players looking to enter the arena. The language, positioning, creative branding, formulation and communication strategy are important keys to achieving success. When looking at this evolving market space, what is the definition of ‘success’ in the multicultural market segment? How is the evolution of the multicultural beauty forcing brands to become more inclusive speaking about ‘problem-solution’ rather than ‘color? As the multicultural category is being redefined, how is it being repositioned in the overall beauty category assortment? What are the key insights to help you leverage in this developing market segment?
Dana Oliver Beauty Director Yahoo Beauty
Richelieu Dennis Founder & CEO Sundial Brands
Monique Rodriguez Founder & CEO Mielle Organics
Tristan Walker Founder & CEO Walker & Company Brands