EDUCATION

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Unlocking the Kingdom of Success

  • Date: Sunday, July 9, 2017 | Time: 3:00pm – 4:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Reef A

Multicultural beauty is sizzling hot with small and large players looking to enter the arena. The language, positioning, creative branding, formulation and communication strategy are important keys to achieving success. When looking at this evolving market space, what is the definition of ‘success’ in the multicultural market segment? How is the evolution of the multicultural beauty forcing brands to become more inclusive speaking about ‘problem-solution’ rather than ‘color? As the multicultural category is being redefined, how is it being repositioned in the overall beauty category assortment? What are the key insights to help you leverage in this developing market segment?

MODERATOR

Dana Oliver
Beauty Director
Yahoo Beauty

Richelieu Dennis
Founder & CEO
Sundial Brands

Monique Rodriguez
Founder & CEO
Mielle Organics

Tristan Walker
Founder & CEO
Walker & Company Brands